General search term.
Might be referring to: this was a 3 for 1 split, meaning for each share of AMZN owned pre-split, the shareholder now owned 3 shares. For example, a 2000 share position pre-split, became a 6000 share position following the split. AMZN's third split took place on September 02, 1999..
This is a seasonal trend that repeats every August.
This trend is forecasted to be growing in the next 2 years.