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live demand report in US

Arm And Hammer

Home & Garden   Product   Rapid growth  Medium opportunity   

Arm and Hammer is a brand of household products that includes baking soda, laundry detergent, toothpaste, and other cleaning and personal care items. The brand is known for its iconic logo featuring an arm holding a hammer.


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(Monitor this trend over time)


 12 Months
Average: 75.83%
Trend: growing
MOM change: 0.43%
 5 Years
Average: 61.08%
Trend: growing
MOM change: 5.7%

Top reasons why this topic is getting popular

1. Versatility and Effectiveness

Arm and Hammer baking soda is a versatile product that can be used for cleaning, deodorizing, and cooking. It is known for its ability to absorb odors and remove stains, making it a popular choice for many household tasks.

2. Natural and Environmentally Friendly

Arm and Hammer products are often marketed as being natural and environmentally friendly. Baking soda, the brand's flagship product, is a naturally occurring substance that is non-toxic and safe for the environment.

3. Affordability

Arm and Hammer products are generally more affordable compared to other brands in the market. This makes them a popular choice for budget-conscious consumers who still want effective and reliable household products.

4. Trusted Brand

Arm and Hammer has been a trusted brand for many years, with a reputation for producing high-quality products. The brand's long history and positive customer reviews contribute to its popularity and widespread use.

5. Increasing Awareness of Natural Cleaning Products

As more people become aware of the potential harmful effects of harsh chemicals in cleaning products, there has been a growing demand for natural alternatives. Arm and Hammer, with its emphasis on natural ingredients, has gained popularity as a trusted option in the natural cleaning product market.

Who's talking about this trend?

1. Lucy Williams (@lucywilliams02)

Fashion and lifestyle influencer who frequently promotes Arm and Hammer products on her Instagram account.

2. Michelle Reed (@michellereed)

Lifestyle influencer who shares her love for Arm and Hammer products through beauty and cleaning routines on her Instagram account.

3. Brianne Manz (@strollerinthecity)

Parenting and lifestyle influencer who partners with Arm and Hammer to showcase how their products fit into the daily lives of families.

4. Sarah Berger (@sassysarahberge)

Fitness and wellness influencer who often partners with Arm and Hammer for health and cleaning-related content.

5. Britni Vigil (@playpartyplan)

Influencer specializing in parties and entertaining who frequently features Arm and Hammer products in her creative and fun content.