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Baby Lotion

Baby & Kids   Product   May   Sustained growth  Low opportunity   


Baby lotion is a type of moisturizing lotion specifically formulated for the delicate skin of infants and young children. It is designed to provide hydration and nourishment to keep the baby's skin soft and smooth.
This is a seasonal trend that repeats every May.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

12.1K
searches/mo

 12 Months
Average: 77.46%
Trend: declining
MOM change: -0.48%
 5 Years
Average: 58.31%
Trend: growing
MOM change: 2.33%

Top reasons why this topic is getting popular

1. Gentle and Safe for Baby's Skin

Baby lotion is made with gentle ingredients that are safe for the sensitive skin of babies. It is free from harsh chemicals, fragrances, and dyes that may irritate or cause allergic reactions.

2. Moisturizes and Protects

Baby lotion helps to moisturize and protect the baby's skin from dryness and external irritants. It forms a protective barrier that locks in moisture and prevents the skin from becoming dry and chapped.

3. Soothes Irritation and Rashes

Baby lotion contains soothing ingredients that can help calm and alleviate minor skin irritations and rashes. It provides relief from itching and discomfort, promoting a soothing effect on the baby's skin.

4. Promotes Bonding and Massage

Using baby lotion during massage sessions can promote bonding between the caregiver and the baby. The gentle touch and soothing scent of the lotion create a calming and relaxing experience for both the baby and the caregiver.

5. Versatile and Multi-Purpose

Baby lotion can be used for various purposes beyond moisturizing the skin. It can be applied to dry patches, cradle cap, and even used as a gentle makeup remover for adults. Its versatility makes it a popular choice among parents.

Who's talking about this trend?

1. Baby Bliss (@babybliss)

Parenting blogger and influencer who frequently posts about the benefits of using baby lotion on her Instagram account.

2. Lotion Lover (@lotionlover)

Skincare enthusiast and influencer who frequently gives tips and tricks on how to choose and use baby lotion on her Instagram account.

3. MamaMia (@mamamia)

Mom and influencer who frequently shares her favorite baby lotion products and tips on her Instagram account.

4. TinyTots (@tinytots)

Baby care expert and influencer who frequently shares reviews and recommendations for baby lotion on her Instagram account.

5. SweetBaby (@sweetbaby)

Influencer and mother who frequently showcases her baby's soft and smooth skin using baby lotion on her Instagram account.