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Cat Scratching Post

Pets   Product    Medium opportunity   


A cat scratching post is a piece of furniture designed for cats to scratch on. It is usually made of materials like sisal rope, carpet, or cardboard and can come in various shapes and sizes.

  

Track this trend
(Monitor this trend over time)

33.1K
searches/mo

 12 Months
Average: 70.44%
Trend: declining
MOM change: -0.04%
 5 Years
Average: 54.52%
Trend: growing
MOM change: 2.02%

Top reasons why this topic is getting popular

1. Promotes Healthy Scratching Behavior

Cats have a natural instinct to scratch, and providing them with a scratching post can help redirect their scratching behavior away from furniture and other household items. This can help prevent damage to your home and keep your cat healthy and happy.

2. Provides Exercise and Stimulation

Scratching on a post can provide cats with a good workout and help them stretch their muscles. It can also provide mental stimulation and help prevent boredom, which can lead to destructive behavior.

3. Helps with Claw Maintenance

Scratching on a post can help cats maintain their claws by removing the outer layer of dead skin. This can help prevent ingrown nails and other claw-related problems.

4. Can Double as a Perch or Hideaway

Many scratching posts come with additional features like perches or hideaways, which can provide cats with a comfortable place to rest or play. This can help make the post more appealing to cats and encourage them to use it.

5. Increasing Popularity Among Cat Owners

As more people become aware of the benefits of providing a scratching post for their cats, the popularity of these products is increasing. This has led to a wider variety of options available on the market, including more aesthetically pleasing designs that can fit in with home decor.

Who's talking about this trend?

1. CatScratchPostQueen (@catpostqueen)

Passionate about cat scratching posts and shares tips, reviews, and recommendations on her Instagram account.

2. KittyClimberFanatic (@kittyclimberfanatic)

Lover of all things cat scratching posts and showcases the latest designs and trends on her Instagram account.

3. PawsomeScratcher (@pawsomescratcher)

Dedicated to helping cats stay happy and healthy with informative posts on cat scratching posts on her Instagram account.

4. FelineFurnitureGuru (@felinefurnitureguru)

Expert in cat scratching posts and provides valuable advice and recommendations on her Instagram account.

5. MeowMastery (@meowmastery)

Shares the best cat scratching post options for different cat breeds and sizes on her Instagram account.