Champion has been endorsed by several celebrities, including Kylie Jenner and Justin Bieber, which has helped to increase its popularity among younger consumers.

Champion's vintage-inspired designs have become popular in the current trend of 90s and early 2000s fashion, appealing to consumers who are nostalgic for that era.

Champion offers high-quality athletic apparel and footwear at a more affordable price point compared to other popular brands, making it accessible to a wider range of consumers.

Champion has a strong social media presence and has utilized influencer marketing to reach younger consumers, particularly on platforms like Instagram and TikTok.

Champion has made efforts to become more sustainable, using recycled materials in some of its products and implementing eco-friendly practices in its manufacturing process. This has resonated with consumers who prioritize sustainability in their purchasing decisions.

Professional tennis player and influencer who frequently promotes champion on her Instagram account.

Entrepreneur and influencer who frequently promotes champion on her Instagram account.

Model and influencer who frequently features champion in her fashion posts on Instagram.

Professional soccer player and influencer who frequently showcases his partnership with champion on his Instagram account.

Professional basketball player and influencer who frequently showcases his collaboration with champion on his Instagram account.