General search term.
Might be referring to: micro-particle colloidal oatmeal • a soothing compound that helps relieve inflamed, improves dryness, and skin barrier health. Calms inflammation and itching. A wonderful mask for a DIY home treatment to help soothe dry, red, itchy, and inflamed skin. Use 1 teaspoon mask with 1 teaspoon water and brush onto skin..
This is a seasonal trend that repeats every January.
This trend is forecasted to be growing in the next 2 years.