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Dry Dog Food

Pets   Product   Rapid growth  Low opportunity   

Dry dog food, also known as kibble, is a type of dog food that is made by combining various ingredients and then drying them to remove moisture. It typically contains a mixture of meat, grains, vegetables, and other nutrients.


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(Monitor this trend over time)


 12 Months
Average: 76.54%
Trend: declining
MOM change: -0.34%
 5 Years
Average: 48.61%
Trend: growing
MOM change: 5.52%

Top reasons why this topic is getting popular

1. Convenience

Dry dog food is convenient for pet owners as it can be easily stored and has a long shelf life. It does not require refrigeration and can be left out for the dog to eat throughout the day.

2. Cost-effective

Dry dog food is generally more affordable compared to other types of dog food such as wet or raw food. This makes it a popular choice for pet owners on a budget.

3. Dental Health

Chewing on dry dog food helps to promote dental health by reducing plaque and tartar buildup. The crunchy texture of the kibble can help to scrape away food particles and massage the gums.

4. Nutritional Balance

Dry dog food is formulated to provide a balanced diet for dogs, containing all the essential nutrients they need to thrive. It is often fortified with vitamins and minerals to ensure optimal nutrition.

5. Concentration of Nutrients

Dry dog food is more concentrated in nutrients compared to wet dog food, as the drying process removes water content. This means that dogs can consume smaller portions while still getting the necessary nutrients.

Who's talking about this trend?

1. Rachael Ray (@rachaelray)

Celebrity chef and influencer who often promotes dry dog food options.

2. Purina (@purina)

One of the leading pet food brands offering a variety of dry dog food options.

3. Lily's Kitchen (@lilyskitchenpetfood)

Pet food brand specializing in natural and nutritious dry dog food.

4. Blue Buffalo (@bluebuffalo)

Pet food brand known for their premium dry dog food formulas.

5. Wellness Pet Food (@wellnesspetfood)

Offers high-quality dry dog food options with natural ingredients.