Duke Cannon's branding is geared towards men who appreciate a rugged, masculine aesthetic. The brand's packaging features vintage military imagery and bold typography, which sets it apart from other grooming brands.

Duke Cannon's products are made with high-quality ingredients such as activated charcoal, shea butter, and sea salt. The brand also avoids using harsh chemicals like sulfates and parabens, which appeals to consumers who prioritize natural and organic products.

Duke Cannon is committed to supporting veterans and donates a portion of its profits to organizations that assist them. This resonates with consumers who want to support companies that give back to their communities.

Duke Cannon's vintage military branding and old-school product names like 'Big Ass Brick of Soap' evoke a sense of nostalgia for a bygone era. This appeals to consumers who appreciate traditional values and a simpler way of life.

Duke Cannon offers a wide range of grooming products, including soap, shampoo, deodorant, and beard care. This allows consumers to build a complete grooming routine with products from a single brand.

Sports and entertainment media brand that often features Duke Cannon products in their content.

Tech influencer with a large following who has featured Duke Cannon products in his videos and posts.

Men's grooming brand that promotes traditional masculinity and has a strong following on Instagram.

Netflix show hosted by Samin Nosrat that has partnered with Duke Cannon for promotional campaigns.

Men's lifestyle influencer who frequently features Duke Cannon products in his content.