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Eczema Lotion

Beauty   Product   Dec    Medium opportunity   


Eczema lotion is a topical cream or ointment used to treat the symptoms of eczema, a skin condition characterized by dry, itchy, and inflamed skin. Eczema lotion typically contains ingredients that help to soothe and moisturize the skin, reduce inflammation, and prevent infection.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

14.8K
searches/mo

 12 Months
Average: 73.79%
Trend: declining
MOM change: -0.04%
 5 Years
Average: 58.33%
Trend: growing
MOM change: 1.92%

Top reasons why this topic is getting popular

1. Rising Prevalence of Eczema

Eczema is becoming increasingly common, with up to 20% of children and 3% of adults affected in the United States. As a result, there is a growing demand for effective eczema treatments, including eczema lotion.

2. Non-Steroidal Option

Many eczema sufferers are hesitant to use steroid creams due to concerns about side effects and long-term use. Eczema lotion provides a non-steroidal option for managing eczema symptoms.

3. Natural and Organic Ingredients

Consumers are increasingly seeking out natural and organic skincare products, including eczema lotion. Many eczema lotions now contain ingredients such as aloe vera, coconut oil, and shea butter, which are believed to be gentler on the skin.

4. Improved Formulations

Advancements in skincare technology have led to the development of eczema lotions with improved formulations, such as those that are fragrance-free, hypoallergenic, and specifically designed for sensitive skin.

5. Ease of Use

Eczema lotion is easy to apply and can be used as often as needed to relieve symptoms. This convenience makes it a popular choice for those with busy lifestyles or who prefer a low-maintenance skincare routine.

Who's talking about this trend?

1. Sarah Thompson (@sarahthompson)

Wellness advocate and blogger who often shares her favorite eczema lotions and skincare tips on her Instagram account.

2. Jessica Simmons (@jessicasimmons)

Influencer and mom who shares her experience using different eczema lotions on her children's skin on her Instagram account.

3. Emily Ford (@emilyford)

Lifestyle blogger and skincare fanatic who frequently recommends eczema lotion on her Instagram account.

4. Alexandra Price (@alexprice)

Beauty influencer and skincare lover who frequently reviews and features eczema lotions on her Instagram account.

5. Rachel Jordan (@racheljordan)

Dermatology nurse and influencer who shares her knowledge and recommendations on eczema lotions on her Instagram account.