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Floodlight
Floodlight is a digital marketing tool that allows advertisers to track and measure the effectiveness of their online advertising campaigns. It is a tag management system that enables advertisers to track user behavior and conversions across multiple channels and devices.
This is a seasonal trend that repeats every November.
This trend is forecasted to be growing in the next 2 years.
1. Cross-Device Tracking
Floodlight allows advertisers to track user behavior and conversions across multiple devices, including desktops, mobile phones, and tablets. This provides a more complete picture of the customer journey and helps advertisers optimize their campaigns for maximum impact.
2. Real-Time Reporting
Floodlight provides real-time reporting on campaign performance, allowing advertisers to quickly identify and address any issues or opportunities. This helps advertisers make data-driven decisions and optimize their campaigns for better results.
3. Customizable Tracking
Floodlight allows advertisers to customize their tracking tags to capture specific data points and metrics. This enables advertisers to track and measure the effectiveness of their campaigns based on their unique business goals and objectives.
4. Integration with Google Ads
Floodlight integrates seamlessly with Google Ads, allowing advertisers to track and measure the effectiveness of their Google Ads campaigns. This provides a more complete picture of campaign performance and helps advertisers optimize their campaigns for better results.
5. Increased ROI
By providing detailed insights into campaign performance, Floodlight helps advertisers optimize their campaigns for maximum ROI. This can lead to increased conversions, higher revenue, and better overall business results.
1. Joshua Weissman (@joshuaweissman)
Food influencer and Floodlight user who frequently shares his cooking and baking experiments and tutorials on his Instagram account.
2. Lucas Aoki (@alks)
Tech influencer and digital strategist who uses Floodlight in his social media campaigns and frequently shares his expertise on the platform on Instagram.
3. Zac Henderson (@zachenderson)
Marketing influencer who frequently shares his strategies for using Floodlight to drive engagement and leads on his Instagram account.
4. Maggie McDermott (@maggie_mcdermott)
Social media influencer and Floodlight power user who frequently shares her experience and expertise on the platform on her Instagram account.
5. Meredith Marsh (@vidpromom)
Video marketing influencer who frequently shares her tips and tricks for using Floodlight to create engaging video content on her Instagram account.
We tracked 350 total in the last 3 months