General search term.
Might be referring to: casio's female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. ....
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.