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Mukbang
Mukbang is a trend that originated in South Korea where people broadcast themselves eating large amounts of food while interacting with their audience. The word 'mukbang' comes from the Korean words for 'eating' and 'broadcast'.
This is a seasonal trend that repeats every June.
This trend is forecasted to be growing in the next 2 years.
1. Social Connection
Mukbang provides a sense of social connection for viewers who may feel lonely or isolated. The interaction between the host and audience creates a feeling of community and shared experience.
2. Entertainment Value
Mukbang is entertaining to watch as viewers can see the host's reactions to different foods and the amount they are able to consume. It can also be relaxing to watch someone eat and talk in a calming manner.
3. Food Exploration
Mukbang allows viewers to explore different types of food and cuisines from around the world. Hosts often showcase unique or exotic dishes that viewers may not have tried before.
4. Cultural Significance
Mukbang has cultural significance in South Korea as it reflects the country's food culture and social norms around eating. It has also become a way for Korean celebrities to connect with their fans.
5. Income Generation
Mukbang hosts can earn income through sponsorships, advertisements, and donations from their viewers. This has led to an increase in people pursuing mukbang as a career or side hustle.
1. Divya Gupta (@mukbangdivya)
Food enthusiast and mukbang influencer who shares mouth-watering food videos on her Instagram account.
2. John Kim (@mukbangjohn)
Passionate foodie and mukbang influencer who showcases his love for various cuisines on his Instagram account.
3. Sophie Lee (@sophiemukbang)
Mukbang lover and influencer who creates engaging videos of eating challenges and delicious meals on her Instagram account.
4. Alex Choi (@choi_mukbang)
Adventurous foodie and mukbang influencer known for trying unique and exotic dishes on his Instagram account.
5. Lucy Chen (@mukbanglucy)
Food lover and mukbang influencer who shares her passion for eating and reviewing various cuisines on her Instagram account.
We tracked 501 total in the last 3 months