Baby & Kids   Product   Nov    Decline  Medium opportunity   

General search term.
Might be referring to: the RIVAL series is designed for Nerfers ages fourteen and up in mind, as it features high-performance, "100 FPS" blasters for "competitive team-based play." Most RIVAL blasters are either magazine-fed or hopper-fed, with notable exceptions such as the Artemis XVII-3000 or the Kronos XVIII-500..
This is a seasonal trend that repeats every November.
This trend is forecasted to be growing in the next 2 years.