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Peanut Butter

Food & Nutrition   Product    Medium opportunity   


Peanut butter is a spread made from ground, dry-roasted peanuts. It is commonly used as a topping or filling for sandwiches, as an ingredient in various recipes, or simply enjoyed on its own.

  

Track this trend
(Monitor this trend over time)

110K
searches/mo

 12 Months
Average: 56.23%
Trend: growing
MOM change: 0.42%
 5 Years
Average: 41.56%
Trend: growing
MOM change: 0.07%

Top reasons why this topic is getting popular

1. Versatile Ingredient

Peanut butter can be used in a wide range of recipes, including desserts, sauces, smoothies, and baked goods. Its creamy texture and nutty flavor make it a versatile ingredient that adds richness and depth to dishes.

2. High in Protein

Peanut butter is a good source of protein, making it a popular choice among athletes, fitness enthusiasts, and individuals looking to increase their protein intake. It can be a convenient and tasty way to add protein to meals and snacks.

3. Healthy Fat Content

While peanut butter is high in fat, it primarily contains monounsaturated and polyunsaturated fats, which are considered healthy fats. These fats can help improve heart health and provide a feeling of satiety, making peanut butter a satisfying and nutritious food.

4. Rich in Nutrients

Peanut butter is a good source of various nutrients, including vitamin E, magnesium, potassium, and antioxidants. These nutrients play a role in supporting overall health and well-being.

5. Allergen-Friendly Options

With the rise in food allergies and intolerances, there is an increasing demand for allergen-friendly options. Peanut butter alternatives, such as almond butter, cashew butter, and sunflower seed butter, have gained popularity as substitutes for those with peanut allergies or dietary restrictions.

Who's talking about this trend?

1. Peanut Butter Lover (@pblover)

An influencer who shares delicious peanut butter recipes and recommendations on Instagram.

2. Nutty Snack Guru (@nuttyguru)

An influencer who creates and promotes various peanut butter snacks and treats on Instagram.

3. Peanut Butter Fitness (@pbfitness)

An influencer who combines fitness and peanut butter, sharing workout routines and healthy peanut butter recipes on Instagram.

4. Peanut Butter Junkie (@pbjunkie)

An influencer who showcases their love for peanut butter by trying different brands and flavors, sharing reviews and recommendations on Instagram.

5. Peanut Butter Enthusiast (@pbenthusiast)

An influencer who explores the versatility of peanut butter, creating unique recipes and sharing them on Instagram.