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Scratching Post

Pets   Product    Medium opportunity   


A scratching post is a piece of furniture designed for cats to scratch on. It is typically made of a sturdy material like wood or cardboard and covered in a rough material like sisal or carpet.

  

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(Monitor this trend over time)

9.9K
searches/mo

 12 Months
Average: 65.15%
Trend: declining
MOM change: -0.37%
 5 Years
Average: 57.25%
Trend: growing
MOM change: 1.64%

Top reasons why this topic is getting popular

1. Promotes Healthy Scratching Behavior

Scratching is a natural behavior for cats that helps them stretch their muscles, mark their territory, and keep their claws healthy. Providing a scratching post encourages cats to scratch in an appropriate place, rather than on furniture or other household items.

2. Protects Furniture

By providing a scratching post, cat owners can protect their furniture from damage caused by scratching. Cats are less likely to scratch on furniture if they have a designated scratching post.

3. Reduces Stress and Anxiety

Scratching can be a stress-relieving activity for cats, and providing a scratching post can help reduce anxiety and promote relaxation. It also provides a sense of security and comfort for cats.

4. Variety of Options

Scratching posts come in a variety of sizes, shapes, and materials, allowing cat owners to choose the best option for their cat's preferences and needs. Some scratching posts even come with additional features like toys or hiding spots.

5. Affordable

Scratching posts are relatively inexpensive compared to the cost of replacing furniture damaged by scratching. They are also a one-time purchase that can last for years, making them a cost-effective solution for cat owners.

Who's talking about this trend?

1. Sam Cat (@samcat)

Cat lover and influencer who frequently shares posts about scratching posts on Instagram.

2. Sarah Scratches (@sarahscratches)

Influencer passionate about cats and scratching posts, sharing tips and recommendations on Instagram.

3. Megan Meows (@meganmeows)

Cat enthusiast and influencer showcasing different types of scratching posts on her Instagram account.

4. Tommy Tails (@tommytails)

Influencer dedicated to promoting cat wellness, including the importance of scratching posts, on Instagram.

5. Emily Purr (@emilypurr)

Lifestyle influencer who showcases her cats and their favorite scratching posts on Instagram.