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live demand report in US

Sleep Aids

Health   Product   Dec    Medium opportunity   


Sleep aids are products or techniques that are used to help individuals fall asleep or improve the quality of their sleep. They can include medications, natural supplements, relaxation techniques, and lifestyle changes.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

49.5K
searches/mo

 12 Months
Average: 65.79%
Trend: growing
MOM change: 0.55%
 5 Years
Average: 55.33%
Trend: growing
MOM change: 0.51%

Top reasons why this topic is getting popular

1. Increasing Stress Levels

With the fast-paced and demanding nature of modern life, many individuals experience high levels of stress, which can negatively impact their sleep. Sleep aids provide a way to manage stress and promote relaxation, helping individuals achieve better sleep.

2. Rising Awareness of Sleep Disorders

There is a growing awareness of sleep disorders such as insomnia, sleep apnea, and restless leg syndrome. As more people recognize the impact of these disorders on their overall well-being, the demand for sleep aids has increased.

3. Prevalence of Technology Use

The use of electronic devices, such as smartphones and tablets, has become widespread. The blue light emitted by these devices can disrupt the body's natural sleep-wake cycle. Sleep aids, such as blue light filters and apps that promote relaxation, help counteract the negative effects of technology on sleep.

4. Shift Work and Jet Lag

Shift work and frequent travel across time zones can disrupt the body's circadian rhythm, making it difficult to fall asleep or stay asleep. Sleep aids, such as melatonin supplements and light therapy, can help regulate the sleep-wake cycle and alleviate the effects of shift work and jet lag.

5. Growing Interest in Natural Remedies

There is a rising interest in natural remedies and holistic approaches to health. Sleep aids that incorporate natural ingredients, such as herbal supplements and aromatherapy, appeal to individuals seeking drug-free alternatives for improving their sleep.

Who's talking about this trend?

1. SleepySue (@sleepysue)

Sharing tips, tricks, and product recommendations for better sleep and relaxation.

2. DreamyDave (@dreamydave)

Exploring the world of sleep aids and sharing personal experiences with insomnia and remedies.

3. RestfulRita (@restfulrita)

Offering guidance on natural sleep aids and creating a cozy sleep environment.

4. SlumberSam (@slumbersam)

Reviewing sleep aids, providing sleep hygiene tips, and sharing bedtime routines.

5. SnoozeSophie (@snoozesophie)

Promoting sleep-friendly products and sharing insights on improving sleep quality.