Topicals do not produce the psychoactive effects commonly associated with cannabis use, as they are designed to be absorbed through the skin and do not enter the bloodstream. This makes them a popular choice for people who want the therapeutic benefits of cannabis without the high.

Topicals are designed to provide targeted relief to specific areas of the body, making them an effective option for treating localized pain, inflammation, and skin conditions such as eczema and psoriasis.

Topicals are easy to apply and can be used discreetly in public settings. They do not require any special equipment or preparation, making them a convenient option for people on-the-go.

Topicals come in a variety of formulations, including lotions, balms, oils, and patches, allowing people to choose the product that best suits their needs and preferences.

As cannabis becomes more widely accepted for its therapeutic benefits, the popularity of topicals is growing. This has led to an increase in the availability and variety of products on the market, making it easier for people to access the benefits of cannabis topicals.

Creator of topicals brand Oui The People, Karen Young is an influencer and activist specialized in wellness and beauty.

Siraad Dirshe is a beauty and skincare influencer whose Instagram feed showcases her topicals-based skincare routine.

Beauty Editor of NYLON, Kendra Austin shares her love for natural topicals on Instagram and educates followers on the benefits of non-toxic beauty.

Wellness influencer, author, and poet, Alexandra Elle shares her self-care journey with her audience and frequently features topicals-based products she loves.

Beauty and wellness writer, Siobhán O'Connor shares her favorite topicals-based products and their benefits with her followers.