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Under Armour
Under Armour is an American sports clothing and accessories company that specializes in athletic apparel, footwear, and accessories. It was founded in 1996 by Kevin Plank, a former football player at the University of Maryland. Under Armour is known for its innovative products that are designed to enhance athletic performance and provide comfort and durability.
This is a seasonal trend that repeats every November.
This trend is forecasted to be growing in the next 2 years.
1. Performance-Driven Design
Under Armour products are designed with performance in mind. They incorporate advanced technologies and materials that help athletes stay cool, dry, and comfortable during physical activity. Features such as moisture-wicking fabrics, compression technology, and strategic ventilation are common in Under Armour apparel.
2. Brand Endorsements
Under Armour has secured endorsements from numerous professional athletes, including basketball player Stephen Curry, football player Tom Brady, and golfer Jordan Spieth. These endorsements have helped increase the brand's visibility and credibility among sports enthusiasts.
3. Innovative Marketing Strategies
Under Armour has been successful in creating a strong brand image through innovative marketing strategies. They have utilized social media platforms, sponsorships of major sports events, and collaborations with popular athletes to reach their target audience effectively.
4. Expansion into Lifestyle Apparel
In addition to its performance-focused products, Under Armour has expanded its offerings to include lifestyle apparel and footwear. This move has allowed the brand to appeal to a broader consumer base beyond athletes, further increasing its popularity.
5. Emphasis on Fitness and Health
Under Armour has positioned itself as a brand that promotes fitness and a healthy lifestyle. They have launched initiatives such as the UA Record app, which tracks and analyzes fitness data, and the Under Armour Connected Fitness platform, which provides personalized health and wellness recommendations.
1. Lindsey Vonn (@lindseyvonn)
Olympic skier and brand ambassador for Under Armour who frequently shares her training and fitness journey on her Instagram account.
2. Dwayne Johnson (@therock)
Actor and brand ambassador for Under Armour who frequently shares his workouts and motivational content on his Instagram account.
3. Steph Curry (@stephencurry30)
NBA player and brand ambassador for Under Armour who frequently shares his workouts and athletic lifestyle on his Instagram account.
4. Cam Newton (@cameron1newton)
NFL player and brand ambassador for Under Armour who frequently shares his athletic lifestyle and training routines on his Instagram account.
5. Gisele Bündchen (@gisele)
Supermodel and brand ambassador for Under Armour who frequently shares her fitness and wellness tips on her Instagram account.