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Wax Melts

Home & Garden   Product   Sustained growth  Medium opportunity   


Wax melts are small, scented pieces of wax that are melted in a wax warmer to release fragrance into the air. They are a popular alternative to traditional candles and are often used for home fragrance purposes.

  

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14.8K
searches/mo

 12 Months
Average: 58.85%
Trend: declining
MOM change: -0.83%
 5 Years
Average: 47.3%
Trend: growing
MOM change: 3.12%

Top reasons why this topic is getting popular

1. Long-lasting Fragrance

Wax melts are known for their long-lasting fragrance. The wax slowly melts and releases the scent into the air, providing a continuous and consistent aroma for hours.

2. Variety of Scents

Wax melts come in a wide range of scents, allowing individuals to choose from a variety of options to suit their preferences. From floral and fruity scents to warm and cozy aromas, there is a scent for every mood and occasion.

3. No Open Flame

Unlike traditional candles, wax melts do not require an open flame. They are heated using a wax warmer or electric melter, making them a safer option, especially in households with children or pets.

4. Easy to Use

Using wax melts is simple and hassle-free. Just place a wax melt in the warmer, turn it on, and wait for the wax to melt and release the fragrance. There is no need to trim wicks or worry about dripping wax.

5. Cost-effective

Wax melts are often more cost-effective than traditional candles. They typically last longer and can be used multiple times before the scent dissipates, making them a more economical choice for home fragrance.

Who's talking about this trend?

1. SweetScents (@sweetscents)

Passionate wax melt enthusiast who shares their love for wax melts on Instagram.

2. MeltyMoments (@meltymoments)

Influencer who posts honest reviews and recommendations for wax melts on their Instagram account.

3. WaxLovers (@waxlovers)

Dedicated to showcasing the best wax melt collections and providing inspiration for wax melt lovers on Instagram.

4. MeltMagic (@meltmagic)

Influencer who creates beautiful content featuring wax melts and shares tips and tricks for enjoying them.

5. TheMeltLab (@themeltlab)

A hub for wax melt lovers with product reviews, wax melts DIYs, and more on Instagram.