Growing companies
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Hey there,
This is Mike from Treendly.com
Here are some growing companies!
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Few brands have revolutionized the way we choose out skincare products like Canadian brand The Ordinary. The biggest problem on the market was the inaccessibility of affordable high-quality skin products since only make-up brands allowed a somewhat open approach to their products. By focusing on minimalist packaging and simple ingredients that actually work, this brand showed that customers appreciate quality over lavishing packages and expensive marketing campaigns. Their minimal and almost clinical packaging became something that positions them well on the market.
Also, since people have become well-informed on skincare ingredients, The Ordinary serums and creams use simple labels that are actual names of the ingredients so that there is no confusion over what everyone is buying. For example, one of their products is called: “Niacinamide 10% + Zinc 1%” or “Ascorbic Tetraisopalmitate Solution 20% in Vitamin F”, and with all the additional information on the website, it is clear that complete transparency worked as a vantage point. A lot of satisfied customers even gathered in a Facebook group where they are helping each other with skin regimens, and it feels like they have a strong community formed.
The Ordinary is now sold in Sephora and Ulta, but its website has the most sales so far. The lure of The Ordinary is that it makes customers feel like they have all the benefits of high-end skincare without getting sucked into a beauty rip-off. Their products are affordable and with a myriad of satisfied customers who will undoubtedly talk about it more.
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Herbalife is a global multi-level marketing corporation that exists since 1980 and it remained committed to developing and selling a variety of dietary products. Their products include weight-loss and protein shakes, protein powders, protein bars, a number of vitamin supplements and teas, but the number one product is still Herbalife soy-based protein shake that accounts for more than one-third of total sales. Their 21-day challenge was extraordinarily successful among people who wanted to reduce their body weight.
Herbalife also owns a lot of land and infrastructure that are used for growing plants used to make companies products that significantly decreases production costs. Their products are currently available in more than 90 countries.
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The Skinny Food Co is a food and drinks brand dedicated to healthy, great-tasting food without the high sugar, fat, and calorie content. The brand is enjoyed by the growing number of health-conscious consumers as well as diabetics, vegetarians, and vegans. The idea was born when two food enthusiasts become enticed with a no-sugar and zero-calorie syrups and a new project was born.
Their Virtually Zero Calorie Sauces and syrups became an instant success and ticked a box for a lot of people. They are constantly expanding their product variety with new syrups, jams, sauces, and snacks, and their rapid growth has seen over $4.5 million in online sales alone, which is pretty good for a brand that started just two years ago.
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Trends you are missing in this edition:
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- A low-tech, growing company in the toy industry
- A video conferencing software in a great niche growing like crazy
- A rising company that markets around hobbies
- The fastest-growing enterprise SaaS for global trades
- A company that's loved by cyclists in Italy
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