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Eye Skincare

Beauty   Concept   Sustained growth   


Eye skincare refers to the practice of taking care of the delicate skin around the eyes to prevent and reduce signs of aging, puffiness, dark circles, and other concerns.

  

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50
searches/mo

 12 Months
Trend: growing
MOM change: 0.04%
 5 Years
Trend: growing
MOM change: 3.54%

Top reasons why this topic is getting popular

1. Sensitive Skin

The skin around the eyes is thinner and more delicate than the rest of the face, making it more prone to irritation and damage. Eye skincare products are formulated with gentle ingredients that are less likely to cause irritation or allergic reactions.

2. Prevents Signs of Aging

The skin around the eyes is one of the first areas to show signs of aging, such as fine lines, wrinkles, and sagging. Eye skincare products contain ingredients like retinol, peptides, and antioxidants that can help prevent and reduce these signs of aging.

3. Reduces Puffiness and Dark Circles

Puffiness and dark circles under the eyes can be caused by a variety of factors, including genetics, lack of sleep, and allergies. Eye skincare products often contain caffeine, vitamin K, and other ingredients that can help reduce puffiness and brighten dark circles.

4. Increasing Awareness

As people become more aware of the importance of skincare, they are also paying more attention to the skin around their eyes. This has led to an increase in demand for eye skincare products and a wider variety of options available on the market.

5. Targeted Solutions

Eye skincare products are specifically formulated to address the unique concerns of the delicate skin around the eyes. This targeted approach can be more effective than using a general moisturizer or serum on the entire face.

Who's talking about this trend?

1. Caroline Hirons (@carolinehirons)

Licensed facialist and beauty industry consultant, known for her expertise in skincare and frequently shares tips and recommendations on eye skincare on her Instagram account.

2. Dr. Esho (@drtijionesho)

Cosmetic doctor and founder of The ESHO Clinic, known for his expertise in skincare and frequently sharing tips and recommendations on eye skincare on his Instagram account.

3. Michelle Wong (@labmuffinbeautyscience)

Chemist and beauty blogger, known for her scientific approach to skincare and frequently sharing reviews and recommendations on eye skincare on her Instagram account.

4. Laura Hyatt (@lauralouisebeauty)

Beauty blogger and influencer, known for her makeup and skincare tutorials and frequently sharing reviews and recommendations on eye skincare on her Instagram account.

5. Sali Hughes (@salihughes)

Beauty journalist and author, known for her expertise in skincare and frequently sharing tips and recommendations on eye skincare on her Instagram account.