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Link Building

Work   Concept   Rapid growth   

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.


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 12 Months
Trend: declining
MOM change: -0.34%
 5 Years
Trend: growing
MOM change: 5.62%

Top reasons why this topic is getting popular

1. Improves Search Engine Rankings

One of the primary reasons link building is getting popular is because it can improve search engine rankings. Search engines like Google use links as a way to determine the authority and relevance of a website. The more high-quality links a website has pointing to it, the more likely it is to rank well in search engine results pages (SERPs).

2. Increases Website Traffic

Link building can also increase website traffic. When other websites link to your site, they are essentially recommending it to their own audience. If the link is placed on a high-traffic website, it can drive a significant amount of referral traffic to your site. This can be especially valuable for businesses looking to increase their online visibility and attract new customers.

3. Builds Brand Awareness

Link building can also help build brand awareness. When your website is linked to from other reputable websites, it can help establish your brand as an authority in your industry. This can lead to increased brand recognition and trust among potential customers.

4. Establishes Relationships with Other Websites

Link building can also help establish relationships with other websites in your industry. When you reach out to other websites to request a link, it can be an opportunity to start a conversation and build a relationship. This can lead to future collaborations and partnerships that can benefit your business in other ways.

5. Provides Long-Term Benefits

Finally, link building provides long-term benefits. While it can be a time-consuming and challenging process, the links you acquire can continue to benefit your website for years to come. As long as the links remain active, they can continue to drive traffic and improve search engine rankings, making link building a valuable investment in the long run.

Who's talking about this trend?

1. Brian Dean (@backlinko)

SEO expert and founder of Backlinko, known for his link building strategies

2. Andrew Dennis (@andrewdennnis)

SEO & link building expert with a focus on outreach campaign strategy

3. Julie Joyce (@juliejoyce)

Digital marketing consultant and link building specialist

4. Garrett French (@garrett.french)

Link building strategist and founder of Citation Labs

5. Eric Ward (@ericwardlinking)

Link building pioneer and founder of the publishers' linking association