One of the primary reasons link building is getting popular is because it can improve search engine rankings. Search engines like Google use links as a way to determine the authority and relevance of a website. The more high-quality links a website has pointing to it, the more likely it is to rank well in search engine results pages (SERPs).

Link building can also increase website traffic. When other websites link to your site, they are essentially recommending it to their own audience. If the link is placed on a high-traffic website, it can drive a significant amount of referral traffic to your site. This can be especially valuable for businesses looking to increase their online visibility and attract new customers.

Link building can also help build brand awareness. When your website is linked to from other reputable websites, it can help establish your brand as an authority in your industry. This can lead to increased brand recognition and trust among potential customers.

Link building can also help establish relationships with other websites in your industry. When you reach out to other websites to request a link, it can be an opportunity to start a conversation and build a relationship. This can lead to future collaborations and partnerships that can benefit your business in other ways.

Finally, link building provides long-term benefits. While it can be a time-consuming and challenging process, the links you acquire can continue to benefit your website for years to come. As long as the links remain active, they can continue to drive traffic and improve search engine rankings, making link building a valuable investment in the long run.

SEO expert and founder of Backlinko, known for his link building strategies

SEO & link building expert with a focus on outreach campaign strategy

Digital marketing consultant and link building specialist

Link building strategist and founder of Citation Labs

Link building pioneer and founder of the publishers' linking association