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live demand report in US

Sensitive Skin

Beauty   Concept   Rapid growth   


Sensitive skin refers to a skin type that is easily irritated or reacts negatively to certain products or environmental factors. It is characterized by symptoms such as redness, itching, dryness, and a tendency to develop rashes or breakouts.

  

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8.1K
searches/mo

 12 Months
Trend: growing
MOM change: 0.2%
 5 Years
Trend: growing
MOM change: 5.75%

Top reasons why this topic is getting popular

1. Increasing Environmental Sensitivities

With the rise in pollution, exposure to harsh chemicals, and other environmental factors, more people are experiencing skin sensitivities. This has led to an increased interest in products and skincare routines specifically designed for sensitive skin.

2. Growing Awareness and Education

There is a growing awareness and education about the importance of skincare and the impact of certain ingredients on skin health. People are becoming more conscious of their skin's needs and are seeking products that are gentle and suitable for sensitive skin.

3. Prevalence of Skin Conditions

Skin conditions such as eczema, rosacea, and dermatitis are becoming more common. These conditions often involve sensitive skin as a symptom, leading to a greater demand for products that cater to sensitive skin needs.

4. Desire for Natural and Clean Beauty

There is a growing trend towards natural and clean beauty products, which often prioritize gentle and non-irritating ingredients. This aligns with the needs of sensitive skin individuals, who are seeking products that are free from harsh chemicals and potential irritants.

5. Influence of Social Media and Influencers

Social media platforms and influencers have played a significant role in popularizing sensitive skin. Influencers often share their skincare routines and product recommendations, leading to increased awareness and interest in sensitive skin products.

Who's talking about this trend?

1. Emily Wong (@emwong)

Beauty blogger and influencer who specializes in sensitive skin care and frequently shares her skincare routines and product reviews on Instagram.

2. Sarah Johnson (@sarahj)

Skincare enthusiast and influencer who frequently shares tips and product recommendations for sensitive skin on her Instagram account.

3. Grace Lee (@gracelee)

Makeup artist and influencer who focuses on creating looks for sensitive skin and shares her tips and product suggestions on Instagram.

4. Jessica Chen (@jessicac)

Sensitive skin advocate and influencer who shares her personal experiences with sensitive skin and provides recommendations for gentle skincare products on her Instagram account.

5. Lily Nguyen (@lilyng)

Esthetician and influencer who specializes in treating and caring for sensitive skin, offering tips and product recommendations on her Instagram account.