Facebook Ads Library

... a budget for directory ads, they have a budget...to domain acquisitions. 8. Facebook Ads Library Why it works: Reveals law...: Search the library for active legal ads. Firms running ads with long, ...parking page" with automated ads, and those ads display links to competitors ...outlined—specifically firms running Facebook Ads or Google Maps listings with...capital on local digital ads using a complex web ...

... music discovery history in your library anytime. * Get recommended songs ... songs with friends through Snapchat, Facebook, WhatsApp, Instagram, and X (... cleaned resources for fast load; Ads Permissions / Services / Providers removed ...from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google ...

... of professional software. From high-converting ads to sleek social media headers.... Advanced Typography: Use a diverse library of fonts or import your... HD and share instantly across Facebook, Instagram, and more. The All-in-One... Photo Maker: Perfect dimensions for Facebook, Intasgram, and LinkedIn. Promotional Poster...

... Made $1,444 Profit with Facebook Ads in South Africa South Africa.... He researched competitors in the Facebook Ad Library using local languages like Afrikaans ... few key takeaways: * Search the Facebook Ad Library in local languages to uncover ... frequent campaign edits to let Facebook optimize. * Match ad copy with ...? Try it with your next Facebook campaign and share your results ...

... music discovery history in your library anytime. * Get recommended songs ... songs with friends through Snapchat, Facebook, WhatsApp, Instagram, and X (... cleaned resources for fast load; Ads Permissions / Services / Providers removed ...from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google ...

... music discovery history in your library anytime. * Get recommended songs ... songs with friends through Snapchat, Facebook, WhatsApp, Instagram, and X (... cleaned resources for fast load; Ads Permissions / Services / Providers removed ...from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google ...

...photos ► Easily clean your photo library Cleaner: 1-tap Analysis ► Clean...cleaned resources for fast load; Ads Permissions / Services / Providers ...removed from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google... Analytics / Crashlytics / Firebase disabled; Facebook ads bundled SDK removed completely; Promo...

...photos ► Easily clean your photo library Cleaner: 1-tap Analysis ► Clean...cleaned resources for fast load; Ads Permissions / Services / Providers ...removed from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google... Analytics / Crashlytics / Firebase disabled; Facebook ads bundled SDK removed completely; Promo...

... Apps Overview. Clean your photo library • Find and remove similar, ... ► Easily clean up your photo library and clear unnecessary files. ► With... cleaned resources for fast load; Ads Permissions / Services / Providers removed ...from AndroidManifest; Ads links removed and invokes methods... analytics and GDPR consent disabled; Facebook ads bundled SDK removed completely; Promo...

... Apps Overview. Clean your photo library • Find and remove similar, ... ► Easily clean up your photo library and clear unnecessary files. ► With... cleaned resources for fast load; Ads Permissions / Services / Providers removed ...from AndroidManifest; Ads links removed and invokes methods... analytics and GDPR consent disabled; Facebook ads bundled SDK removed completely; Promo...

....BIND_GET_INSTALL_REFERRER_SERVICE|tv.ads.controls.FallbackImageActivity)|amazon.device.ads.*|facebook.ads.*|amazon.aps.ads.*|applovin.adview...splashad.MobileFuseSplashAdActivity|wortise.ads.(appopen.AppOpenActivity|interstitial.InterstitialActivity)|facebook.ads.AudienceNetworkContentProvider|google.android...gameanalytics.*|five_corp.ad.*|smartadserver.android.library.*|admost.sdk.*|net.nend.android...

... #H19UyTin #H19Casino #H19Online https://www.facebook.com/h19biz/ https://www.youtube.../h19biz/?pt=ads https://booklog.jp/users/h19biz/profile https://library.zortrax...

...fonts, effects, and a complete library of premium stock media. No...Create designs for: * Instagram * YouTube * Facebook * TikTok * LinkedIn * Twitter [(In Any...and Outros * Facebook Posts * Facebook Videos * Social Media Posts * Video Ads * Promotional Videos... with unrestricted access. * A vast library of stock photos, video, and...create stunning marketing visuals for ads, e-commerce, social media, and ...

... is self hosted with 0 ads. Automatic media request features for... that doesn't exist in our library. To avoid getting shutdown we... public marketing services ie google/facebook ads. If you know or have...

... Apps Overview. Clean your photo library • Find and remove similar, ... ► Easily clean up your photo library and clear unnecessary files. ► With... cleaned resources for fast load; Ads Permissions / Services / Providers removed ...from AndroidManifest; Ads links removed and invokes methods... analytics and GDPR consent disabled; Facebook ads bundled SDK removed completely; Promo...

... Apps Overview. Clean your photo library • Find and remove similar, ... ► Easily clean up your photo library and clear unnecessary files. ► With... cleaned resources for fast load; Ads Permissions / Services / Providers removed ...from AndroidManifest; Ads links removed and invokes methods... analytics and GDPR consent disabled; Facebook ads bundled SDK removed completely; Promo...

...photos ► Easily clean your photo library Cleaner: 1-tap Analysis ► Clean...cleaned resources for fast load; Ads Permissions / Services / Providers ...removed from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google... Analytics / Crashlytics / Firebase disabled; Facebook ads bundled SDK removed completely; Promo...

...photos ► Easily clean your photo library Cleaner: 1-tap Analysis ► Clean...cleaned resources for fast load; Ads Permissions / Services / Providers ...removed from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google... Analytics / Crashlytics / Firebase disabled; Facebook ads bundled SDK removed completely; Promo...

... App Manager Clean your photo library • Find and remove similar, ... cleaned resources for fast load; Ads Permissions / Services / Providers removed... from AndroidManifest; Ads links removed and invokes methods... nullified; Ads layouts visibility disabled; Google ...analytics and GDPR consent disabled; Facebook ads bundled SDK removed completely; Promo...

... is self hosted with 0 ads. Automatic media request features for... that doesn't exist in our library. To avoid getting shutdown we... public marketing services ie google/facebook ads. If you know or have...

This spring, I decided to take the concept of a Seed Library and bring it one step further in my village in eastern Ontario, Canada. I’ve been starting my own seeds for a few years now, mostly tomatoes and peppers and companion plants, and last year I had done 125 tomato seedlings without much additional effort compared to starting only what I need myself. The joy of being all my friends and family’s seedling dealer was a hoot, so this felt like the next progression and how to start getting others on board with it too. The concept was the same as a Seed Library, but the next step along in the process. This way, those who didn’t have the capacity or forethought to start seeds early March can still gain access to free plants. When doing this on a ‘small’ scale of ~350 plants this spring, the effort per seedling was a not much different than starting a quarter of that. What came about in mid-May when it was time to distribute the seedlings was nothing less than amazing. I received donations from others who over-started seeds too, and in total I had 450 plants to send to new homes. I socialised the whole initiative in the nearby Facebook groups, and on Thursday May 21st at 12pm I “opened” the library in my front lawn (without this awesome sign yet). And well… there was a lineup of cars and people the whole afternoon, and within 24 hours everything I had there was totally gone 🥹 it was an overwhelming success, and I wish I had started 3x the amount so I could even get through the weekend. Since then, I have continued to receive donations + had my own later-starting seedlings emerge, got all my own plants into the ground, and finally finished the sign I had intended to do before it launched 😅 Just yesterday I’ve now “re-opened” to distribute the newer donations at a much smaller scale. The biggest takeaway for me is the sheer demand of the towns and area around the village, and how I can harness that for next year’s initiative. Now that I’ve proven that someone can do this and it makes an impact, I’ll of course do it again, but I will also scale it up by guide other beneficiaries on starting seedlings. The most practical way will be to prepare the containers, sow seeds when I’m handing them over, tell them to find the sunniest spot (or buy an LED bar) and to keep the moisture level the same as when I give them it. Then, when it’s time to split and pot up, I’ll ready those pots and either provide them to them with instructions, or even just trade them for pre-potted up ones I have on the go here. This can be done at any scale - 4-cell, 9-cell, 18, 50, doesn’t matter since the saved seeds are free and potting mix is literally dirt cheap per cell. Then whatever they don’t need to plant will be added to the library’s stock for others to have ☺️ submitted by /u/tavvyjay to r/gardening [link] [comments]

What a god awful targeted ad for my poor eyes to see. Just posting because I found it funny submitted by /u/Parking_Heart3902 to r/legolotrfans [link] [comments]

I run a small ads agency. Creative strategy is my thing, so I save every ad that catches my eye, and after 3 years the folder hit 4,617 statics from 861 DTC brands. It just sat there in Google Drive doing nothing. A few weeks ago I decided the swipe file itself should be the lead magnet. Not a PDF, not a Notion template. The actual collection, browsable on an infinite canvas, gated behind an email. Things I did differently from the usual lead magnet playbook: Made it something I'd actually use myself. I'm in it daily putting together client briefs, so even if it generated zero leads it would still be worth the build. Made it fun instead of "valuable." Every ad is a trading card that flips over. There's a golden card hidden in the library, and whoever finds it gets free ad concepts made for their brand. People dig through way more cards looking for it. Gated with double opt-in. Yes it costs signups. The list quality is worth it, every email on there actually wanted in. Results so far: 600+ emails. The site is swipe.meetwicked.com if you want to poke at it, and there's a 43 second demo at swipe.meetwicked.com/demo.mp4 if you'd rather see what's behind the gate first. Happy to answer anything about the build or the gating decision. submitted by /u/st_mantas to r/EntrepreneurRideAlong [link] [comments]

Trying to build a workflow that pulls competitor ad data from the Meta Ad Library on a schedule and dumps it into a Google Sheet. The goal is basically automated competitor ad monitoring without having to manually check ads. facebook. com every few days. I know Meta has an official Ad Library API but from what I've read it's mostly limited to political and EU transparency ads and doesn't really surface the regular ecommerce ads that I actually care about. So that route seems like a dead end. Been looking at using an HTTP Request node pointed at a third party API that handles the facebook ad library scraper side of things, then piping the response into a Google Sheets node. Has anyone built something like this in n8n that's actually held up? Would love to know what API you're hitting, what the response looks like, and if there are any gotchas with the node setup. submitted by /u/Character-Donkey3819 to r/n8n [link] [comments]

Meta FB Ads are being so weird this morning. Anyone else experienced this? I setup a new ad campaign, had no errors, went to hit publish and poof the whole ad i spent 30 mins setting up disappeared like it didn't even exist. The images i used aren't even in the image library? Its like it never happened. No idea what the solution is but I assume its a glitch and will resolve somehow? submitted by /u/oliver_howells to r/FacebookAds [link] [comments]

Lately, when I’m running Facebook ads, the ad makes variants with other pictures from my library than the chosen one. Does anyone know how to avoid that? I feel like i have turned off every AI thing I can, but it still happens. Just to clarify what I mean, it’s this: I make an ad with creative A. Then I start running it and there appears variants with creative B and C, that has absolutely nothing to do with the ad text. Thanks in advance! submitted by /u/Imaginary_Sherbert80 to r/FacebookAds [link] [comments]

I'm an elder(ish?) millennial on the cusp of 40, and reddit has been the most social media presence I've ever had (beyond the few years I spent on MySpace in highschool). After MySpace, I primarily lurked on i-am-bored.com, then Imgur, and upon the death of those platforms, Reddit. I always preferred these platforms because they seemed to showcase creativity and ideas over personal branding and ego expression (looking at you FaceBook and Twitter). But lately, Reddit has just been...boring. I think most of us know Reddit has been degrading precipitously over the last few years. I still appreciate the OC I see on the artistic subs I follow, but even those have been infiltrated by nonsense. AI slop overflows so many of the subs I used to love, and propaganda bots usually find a way to insert themselves into irrelevant conversations. Many of the memes coming through reference movies and characters I have no interest in, and while I appreciate the occasional joke, there's a constant regurgitation of the same humor being repeated ad nauseam. On top of that, content is constantly being pushed for by people that are paying money for the exposure: remember how Sydney Sweeney was flooding our feeds for months last year? I guess I'm saying, it all feels so *curated* now. Amazing content still comes through, but the posts are few and far between. I'll admit, I was addicted to reddit. It was an amazing way to see people authentically share their thoughts and experiences through the safety of a semi-anonymous platform. Now when I pick up reddit, I find myself getting bored with the repetition of jokes and the inundation of marketing. Part of me is grateful, I've been reading more (f-amazon and audible, visit your local library or buy used books from a online used book retailer like "biblio"). However, part of me is sad - reddit was an amazing way to digitally connect to people from across the world. It feels like the loss of an old friend in some ways. TLDR: old lady yelling at clouds, but not really, because the clouds are no longer there. submitted by /u/Frog_In_Pot to r/Millennials [link] [comments]

Do you usually offer to audit / replace / supplement an existing agency? Or aim for business owners who run ads themselves? What is your offer? Audit? More creatives? Some kind of “systematization”? Any tips? submitted by /u/OptimismNeeded to r/agency [link] [comments]

Spend like 2-3 hours every week just scrolling through Facebook Ad Library trying to see what competitors are doing. Taking screenshots, losing track of what I saved last week, forgetting which ads were actually good. I keep seeing people mention tools like GetHookd or Foreplay but not sure if they're actually worth it or just more software I'll pay for and forget about. What are you guys using? Is there anything that actually makes this less painful or are we all just stuck doing this manually forever? Genuinely asking because this is killing my productivity. submitted by /u/OppositeSuccessful58 to r/GrowthHacking [link] [comments]

I have a question about Facebook Ads. I launched a sales campaign and spent money, but there have been no results for 5 days. There are 0 orders, but the impression and reach are weak. When I checked my Ad Library, I saw something written above my Ads ad: "low impression count." What's the solution? Please help. submitted by /u/Material_Past2060 to r/shopify_hustlers [link] [comments]

The facebook ad library works but it's kind of clunky and doesn't really help you organize or track patterns over time, just shows you what's currently running which is useful but limited if you're trying to understand strategy or see what competitors test repeatedly. Are there better tools people use for this or do most marketers just manually check the ad library and take notes? It seems like there should be something more systematic but I also don't want to pay for expensive enterprise software when just learning. Also curious how much competitor research even matters versus just focusing on your own testing and optimization, like does studying competitor ads actually improve your results or is it more about inspiration than strategic advantage. submitted by /u/Gengar_rules to r/AskMarketing [link] [comments]

I built an AI workflow that analyzes competitor video ads shot-by-shot and recreates the same concept for your brand using Sora 2. To run it, you can upload any competitor's video ad (from the facebook / meta ads library) and the automation will analyze it frame by frame and generate an video inspired by what's already working in your niche. It is set up to scrape, build, and use a brand guidelines document so the script writing process and messaging keeps the new video on-brand. Here’s a demo of the automation’s input / output for the deodorant brand “Native” where it clones and spins an ad from Dr. Squatch (their competitor): https://www.youtube.com/watch?v=8wAR4A4UorQ Here's how the full automation works 1. Generate brand guidelines The part of this system scrapes a brand's website and combines all that information together into a well-formatted brand guidelines doc. Start with firecrawl to scrape the rand website and pull relevant pages about your brand, products, and messaging Analyzes the scraped content with Gemini 2.5 Pro to synthesize a brand guidelines document Saves the formatted guidelines to Google Drive as a well-structured document with proper headings and sections 2. Analyze the provided competitor video ad The core video cloning section reverse-engineers any competitor ad: Upload the competitor video you want to clone. This can be sourced from the meta / facebook ads library pretty easily Use the gemini 2.5 pro “video understanding API” to analyze the video frame by frame Gemini breaks down each shot with detailed descriptions including camera angles, product placement, dialogue, and visual elements so we have an exact idea what is happening Generate a structured shot list that captures the narrative flow and production techniques 3. Write the new video ad script and follow Sora 2 prompting guidelines now that we have both some of the context captured for our brand guidelines and the analysis of the competitor ad video, it's time to go forward actually writing the script for our video ad. Claude Sonnet takes the competitor's shot breakdown, your brand guidelines, and Sora 2 prompting best practices analyzes how to best write a prompt for sora 2 Claude also genereates a new script that maintains the winning structure of the original ad but adapts it for your brand/product 4. Generate the video with Sora 2 final steps and nodes in this workflow are responsible for working with the Score to API and then actually getting your video downloaded First it calls the Sora 2 AP with our prompt generated by Claude and the product reference image uploaded into the form trigger The workflow follows a polling system to check on video gen progress since it will take 1 minute or more Finally we download our video result from the /content endpoint and save that video file into google drive Workflow Link + Other Resources YouTube video that walks through this workflow step-by-step: https://www.youtube.com/watch?v=8wAR4A4UorQ The full n8n workflow, which you can copy and paste directly into your instance, is on GitHub here: https://github.com/lucaswalter/n8n-ai-automations/blob/main/facebook_ugc_video_ad_thief.json submitted by /u/dudeson55 to r/n8n [link] [comments]

submitted by /u/Xanek to r/Endfield [link] [comments]

Hey folks, I hope this post doesn’t get flagged 😢 I’m just trying to share something I genuinely believe can help. I am Enes KIRCA, the founder of several e-commerce brands, including ottasilver.com, which generates $300K in monthly revenue. I built a chrome extension "Create Ad From Library . 1)Browse Facebook’s Ad Library, 2)click to any ad, then Upload your product photo 3) Click Generate → get your version with 100% brand consistency. What used to take ~5 hours now takes ~10 minutes. No daily cap. It is an AI engine, and you have ensured that the product is not distorted in any way, I am confidently say it is game changer Demo (1 min): https://vimeo.com/1119353887/0ec3d42913?share=copy Why I built it If you run Meta ads, you’ve probably spent hours screenshotting, rewriting, and rebuilding “inspired by” ads from the FB Ad Library. It works—but it’s slow, inconsistent, and hard to scale for daily creative needs. What it does Browse real Facebook ads in the Ad Library (see what’s working). Upload your product photo → Click Generate → your on-brand version (copy + images in 1:1 & 4:5). Or save ads to Collections with our Chrome extension and generate later. Export ready-to-launch statics. Why it matters Start from proven, running ads (less noise than random “inspiration”). 5h → 10m from idea to publishable creative. Repeatable outputs without guesswork. No daily cap while you iterate and test. Looking for feedback What would make this safer/better for your brand workflow? Any must-have controls (brand fonts, CTAs, compliance notes)? Would you want auto-resizing or variant packs (UGC hooks, seasonal angles)? If you want the Chrome extension + quickstart guide, comment here I’m giving out access starting today. I’ll also drop a couple of before/after makeovers in the comments for anyone curious. Full disclosure, I am the founder. Not trying to pitch, happy to share a video of the workflow if mods are cool with it, feedback is gold to me tbh. submitted by /u/ottasilver to r/FacebookAds [link] [comments]

I built an AI workflow that scrapes your competitor’s Facebook and IG ads from the public ad library and automatically “spins” the ad to feature your product or service. This system uses Apify for scraping, Google Gemini for analyzing the ads and writing the prompts, and finally uses Nano Banana for generating the final ad creative. Here’s a demo of this system in action the final ads it can generate: https://youtu.be/QhDxPK2z5PQ Here's automation breakdown 1. Trigger and Inputs I use a form trigger that accepts two key inputs: Facebook Ad Library URL for the competitor you want to analyze. This is going to be a link that has your competitors' ads selected already from the Facebook ad library. Here's a link to the the one I used in the demo that has all of the AG1 image ads party selected. Upload of your own product image that will be inserted into the competitor ads My use case here was pretty simple where I had a directly competing product to Apify that I wanted to showcase. You can actually extend this to add in additional reference images or even provide your own logo if you want that to be inserted. The Nano-Banana API allows you to provide multiple reference images, and it honestly does a pretty good job of being able to work with 2. Scraping Competitor Ads with Apify Once the workflow kicks off, my first major step is using Apify to scrape all active ads from the provided Facebook Ad Library URL. This involves: Making an API call to Apify's Facebook Ad Library scraper actor (I'm using the Apify community node here) Configuring the request to pull up to 20 ads per batch Processing the returned data to extract the originalImageURL field from each ad I want this because this is going to be the high-resolution ad that was actually uploaded to generate this ad campaign when AG1 set this up. Some of the other image links here are going to be much lower resolution and it's going to lead to worse output. Here's a link to the Apify actor I'm using to scrape the ad library. This one costs me 75 cents per thousand ads I scrape: https://console.apify.com/actors/XtaWFhbtfxyzqrFmd/input 3. Converting Images to Base64 Before I can work with Google's APIs, I need to convert both the uploaded product image and each scraped competitor ad to base64 format. I use the Extract from File node to convert the uploaded product image, and then do the same conversion for each competitor ad image as they get downloaded in the loop. 4. Process Each Competitor Ad in a Loop The main logic here is happening inside a batch loop with a batch size of one that is going to iterate over every single competitor ad we scraped from the ad library. Inside this loop I: Download the competitor ad image from the URL returned by Apify Upload a copy to Google Drive for reference Convert the image to base64 in order to pass it off to the Gemini API Use both Gemini 2.5 Pro and the nano banana image generate to create the ad creative Finally upload the resulting ad into Google Drive 5. Meta-Prompting with Gemini 2.5 Pro Instead of using the same prompt to generate every single ad when working with the n8n Banana API, I'm actually using a combination of Gemini 2.5 Pro and a technique called meta-prompting that is going to write a customized prompt for every single ad variation that I'm looping over. This approach does add a little bit more complexity, but I found that it makes the output significantly better. When I was building this out, I found that it was extremely difficult to cover all edge cases for inserting my product into the competitor's ad with one single prompt. My approach here splits this up into a two-step process. It involves using Gemini 2.5 Pro to analyze my product image and the competitor ad image and write a detailed prompt that is going to specifically give Nano Banana instructions on how to insert my product and make any changes necessary. It accepts that prompt and actually passes that off to the Nano Banana API so it can follow those instructions and create my final image. This step isn't actually 100% necessary, but I would encourage you to experiment with it in order to get the best output for your own use case. Error Handling and Output I added some error handling because Gemini can be restrictive about certain content: Check for "prohibited content" errors and skip those ads Use JavaScript expressions to extract the base64 image data from API responses Convert final results back to image files for easy viewing Upload all generated ads to a Google Drive folder for review Workflow Link + Other Resources YouTube video that walks through this workflow step-by-step: https://youtu.be/QhDxPK2z5PQ The full n8n workflow, which you can copy and paste directly into your instance, is on GitHub here: https://github.com/lucaswalter/n8n-ai-automations/blob/main/nano_banana_facebook_ad_thief.json submitted by /u/dudeson55 to r/n8n [link] [comments]

LPT: When buying something directly from a brand online, check their active Facebook ads for discount codes. Meta lets anyone see them here: facebook.com/ads/library - just pick "All ads" and search the brand's name. submitted by /u/autumnleaves7 to r/LifeProTips [link] [comments]

Trick-or-treat was a huge success this year! I wasn’t sure it was going to happen because I was sick a few days beforehand and it was forecasted to rain all day yesterday (luckily it only sprinkled a bit during trick-or-treat hours, but it did start pouring almost as soon as we went in). One of my neighbors even came by and bought some amigurumi from me! There was also a kid dressed as a plague doctor who went home with the little plague doctor amigurumi. Definitely my favorite costume of the night. The new things I made this week are on slide 2, and I’ll have their patterns listed at the end of the post. The rest of the patterns are linked in my post history, or you can ask for them in here and I’ll share them. Beetlejuice was the first thing picked, followed by an axolotl, dumpster fire, Among Us, and lollipop. Spidey and Friends were a huge hit as always, but Sanrio didn’t do well this year (I can’t remember if a single one got picked, and normally they’re almost all gone). Despite everyone here loving them, only Anger and Anxiety got picked from the Inside Out characters (Sadness got picked up so many times and set down in favor of something else; there was a mom dressed up as Disgust who was really excited to see her as an amigurumi, though!). Bluey characters also did really well, and I think there was only a Bingo and Muffin by the end of the night (despite a dad trying to get his third kid to get Muffin after the other two got Bluey and Bingo; he got an axolotl instead 😂). We seemed to have a smaller turnout than normal, which was weird because it was actually one of the warmest Halloweens we’ve had, so we have a ton of stuff leftover again. I’m planning to donate some to a charity we work with that gives Christmas gifts to seniors in assisted living facilities, and I’m probably going to send some to my cousin’s kids. I’m thinking of listing some of the others on Etsy like so many people suggested - it’ll probably be a few weeks before I get it done, but if you’re someone that would be interested, leave a comment letting me know, send me a message, or just keep checking my profile for the link to my shop. (Also, my other Halloween posts have been stolen and reposted on here and Facebook, so this is just a reminder to everyone that if you see this elsewhere, I’m not the one who posted it - and please don’t buy from anyone on Facebook, as they’re trying to scam you. Facebook is refusing to remove the posts, but the ones on Reddit have been getting removed - thanks mods! I’m just adding this since they’ve been stealing the caption as well and might accidentally repost this warning. 🤞🏻) Patterns: Candy corn triceratops: https://www.thenicolechase.com/patterns/candy-corn-dinosaurs Strawberry triceratops: https://www.thenicolechase.com/patterns/tanner-strawberry Pumpkin pie turtle: https://www.craftykittycrochet.com/2021/11/15/amigurumi-pumpkin-pie-turtle-crochet-pattern/ Mini Baphomet: https://www.ravelry.com/patterns/library/brodie-the-baphomet Dragon: https://youtu.be/Hz70nz1ixWY?si=UOA9saqYSjuoByUe submitted by /u/craftblitz to r/Amigurumi [link] [comments]

As the title says, I just crossed $1.2 million per month in ad spend (mostly for local small businesses and a couple of national e-comm and affiliate network accounts) across my clients' accounts, and I wanted to share why there’s so much uncertainty with Facebook ads right now. The issue with election season is that it overlaps with the start of the holiday season as well as Q4 end-of-year liquidation. This means large spenders (politicians, corporations, etc.) are maxing out their budgets, and their audiences naturally overlap with most niches. This usually leads to higher customer acquisition costs for small businesses or at least it has in my 11 years as a facebook marketer. Last time this happened, I saw a big ROAS increase toward the end of December. Can't say for sure it’ll happen again, but we might see things return to normal around then. With all that said, here’s what I’m seeing across various sectors: Local Services: My chiros, medspas, holistic, and aesthetic clients are mostly slow with certain regions doing well. Wedding services, personal trainers, photographers are doing really well (profitable ads/good sales months). Agencies: graphic/web/software developers, marketers, high-ticket service providers, are doing really well E-commerce: Low-ticket, non-proprietary, dropshippers, and highly competitive e-comm ads (physical goods) are seeing a huge drop in ROAS right now. This group seems to get hit the hardest during tough times. Course Creators & Coaches: Small niche course sellers, online fitness coaches, real estate etc. are booming. Insurance: Insurance agency owners are booming, but franchise brokers are slow (strange). Home Services: Residential architects and other home services (electricians, trades) are mixed. Affiliate Media Buyers: experiencing some challenges. Finance: My long-standing finance brands are stable, while smaller finance brands are seeing growth slowdowns and lower ROAS. Here’s some additional rambling for you, for whatever it’s worth: I’ve been running ads on Facebook for 11 years. Facebook has consistently had winning seasons and challenging seasons throughout that time. One thing is certain: it has never been fully consistent, so don’t expect it to be. I wouldn’t try to scale right now in this climate unless your ads are doing well. Rather, appreciate the slowdown and work on other parts of your business. During these times, I like to spend extra time on SpyFu, Foreplay.co, the ads library, YouTube, Reddit, and just study. Organic content is also saving the season for many of my accounts. For clients who make content, it’s been a solid way to offset ad costs. Ads have high and low seasons. Disclaimer: These are just my observations based on my accounts and experience—take them with a grain of salt. submitted by /u/because_memoirs to r/FacebookAds [link] [comments]

Hello. This post is for everyone who is struggling with Facebook ad results. Reviewing audits the personal messeges of people who ask if I can help them grow their sales, I have come to one conclusion. Facebook ads are not the problem. I'm not claiming that there are no problems with Facebook ads; there are, but it's not at the level where you burn money every day. It's your ads messeges, it's your product, it's your offer, it's your shopping experience. Now I cannot help anyone. But if you are struggling, post your store link in the comments section and link to the ad library, and give you some tips and recommendations that you can apply in order to run things around. I also will be super straightforward. Hopefully, some other advertisers and experienced e-commerce owners join this discussion and provide tips. submitted by /u/WizardOfEcommerce to r/FacebookAds [link] [comments]

I've been seeing a lot of dated and misinformation regarding Facebook ads for eCommerce, so I decided to gather a list of my top tips and advice in general for 2021. Things have changed this year, more so than in past years as you might know (thanks Apple!). Facebook ads are what I do for a living, so I'm forced to keep up with these things daily. Might as well share for the community on Reddit. ​ Creative is more important than ever. Gone are the days where you could throw up a shitty ad with a mediocre product and rake in a solid 5+ ROAS. Things have been moving toward a more creative-focused FB ad world for a while now but this year has really solidified it - creative is king. End of story. We've been seeing great results with more UGC-focused ad creative or content in general that seems native to the platform. Ideally, people should be near the end of your video ad before they think "Shit, this is a f*cking ad!". If you are doing videos, make sure you have subtitles as most people watch with sound off. We've experimented with non-subtitle videos and they sometimes do well, but rarely. Test for yourself! Even with still images, you can make a fun and unique native-looking video easily using something like Canva. Also - Facebook will reward you for using genuine, native content for ads on their platform. Ideas: Unboxing videos, "TikTok" style outfit videos, influencer reviews, ect. Check out your favorite brand's ads in Facebook ad library for inspiration! ​ Proper funnel structure and objectives. I can't believe the amount of outdated advice that I've been seeing as of late when it comes to objectives and strategy. I understand it can be confusing and some of these theories seem to make sense at the time but at the end of the day, it's equivalent to flushing money down the toilet. For eCommerce, we run conversion objective 99% of the time. Don't even consider moving away from this. Facebook is smart. If you put "Traffic" as your objective, you'll get traffic (but no sales!). At the end of the day, we need sales. It's that simple. I structure my client's campaigns like the following, majority of the time: Always "purchase" event in adset level. Top of funnel (Cold) Conversion, CBO: Broad adset, Interest stacked adset, LAL adset 1% (ATC, All web visitors, Social engagers, Purchasers,) Middle of funnel retargeting (Warm) Conversion, CBO: Social engagers adset, All web visitors adset Bottom of funnel retargeting (Hot) Conversion OR Catalog Sales: View content/Add to cart adset For retargeting campaigns, make sure to EXCLUDE purchasers. In bottom of funnel retargeting, I'm actually seeing better results using catalog sale objective rather than conversions. Something to try out for yourself. One of my client's accounts was struggling with the size of their retargeting audiences post IOS14.5. Something we're testing now is squishing MOF and BOF together into one campaign, making the audience size larger, and we're seeing great results from it. Something to consider if you're a smaller brand and struggling with retargeting. But for brands with more data, it's best to keep MOF and BOF separate. You might be wondering what I mean by a "stacked" adset. Despite what your local course selling guru might say, it's common knowledge amongst real paid social experts that stacking is the norm and yields better results. Instead of testing each interest audience in a separate adset, we pool them all together and put it into one. This makes sure there is no audience overlap (waste of money) and keeps your overall audience BROAD, while giving you a true opportunity to scale once things get going. Also - make sure to set up Facebook shop with your products (commerce manager). This allows you to tag your products directly into your posts and lets customers purchase straight off of Facebook/Instagram itself. I predict this to be huge in the upcoming years, get ahead of the trend. We're seeing a good number of conversions coming from this on some client accounts. ​ Utilizing UTMs and conversions api. This might be a no brainer for some people who've done their research since IOS14, but for those who haven't - use conversions api and UTMs. UTMs are incredibly easy to implement and do help out a ton with knowing where your sales are coming from. You can set up Google Analytics to see if you're sales and traffic are directed from your ads via UTMs. For you Shopify users, you can even click on an order to see conversion details or see a report of traffic/sales coming from your ads via UTMs. Hyros is also an amazing option for tracking but is costly. ​ Stop touching your ads! Too often I see someone complaining about not getting results, then I take a look and the campaigns have had a significant edit nearly every day! Once you start your campaign, let it run without touching it for AT LEAST 4 days. Pros will let it run for a week with no touchy. When you change the budget significantly or add anything new to the adset/ads themselves, it resets the algorithm and throws shit off track. Imagine if you were doing the 100m dash in the Olympics while people were pelting you with tomatoes along the way. You wouldn't get very far unless you're Usain Bolt. That's basically what you are doing by editing your ads every day and not letting them run their course. ​ Don't start running ads too early. I've had many brands come to me for management or advice that are a month old with no sales organically, yet want to start running social ads. No, god, please, no. Unless you are an eCommerce veteran and this ain't your first rodeo, it's best to run your store for a while and get sales organically before moving to social advertising. By all means, install Facebook pixel right away. But don't get your feet wet in ads until you've listened to what the market has to say about your products. Gather data. Listen to your potential customers. Get some sales. Once you're at the point where you can get sales WITHOUT ads and know your audience to a T, then it's time to considering using paid social to scale things up. ​ If these tips can help a single person turn things around or aid in getting them more sales, I would be ecstatic. If you do end up implementing any of these strategies, please let me know down the road how they've done for you. As always, the world of digital marketing is constantly changing so even these tips I've laid out might not be relevant in the future. Cheers! submitted by /u/VinterDigital to r/PPC [link] [comments]

The ad creative itself is - apart from product and audience - the biggest single differentiator in determining whether your ad will make sales or not, and is also the difference between making a click or not. To help you out with creating your ads, here is a list of important and specific principles that will mean you have a much better chance of performing better with them, based off my own experiences and also the experiences of many other digital ads agencies. Fundamentally: what sort of ads would have persuaded you? Those are the types that you should aim for. I apologise in advance if some of this following guide is a bit abstract in nature. Unfortunately - unlike interpreting Facebook ad metrics well or having a whole bunch of profitable plugins with objective ROI numbers to talk about, the creation of ad creatives is a very subjective topic and just requires looking at other people's ads to begin with. You can do that with paid tools or you can just find competitors you respect and see their ads at facebook.com/ads/library. Luckily, testing ad creatives and knowing which ones are actually performing well is a lot easier as there's some harder numbers there - just look for high CTR (>1%), low CPC (>$1), and whether there's actually any purchases above breakeven point. 1. What's something immediately valuable I should know right now? User generated content (UGC) is far and away performing better universally for almost everyone with a reasonably successful store. Although you could spend a tonne on professional video ads, don't. People are regularly disappointed by how much better UGC performs, since they spend so much more on that professional stuff. The more native to the platform you're using, the more likely it will be a successful ad. When it comes to Facebook and Instagram, this means trying to get videos from people that have purchased your product before. You can repurpose all of your reviews (or Instagram influencer videos if you have any) for your ads, with permission of course. Fundamentally, UGC works at all stages of the funnel. 2. Is it the right ad for the right part of the funnel? As I talk about in another post I wrote about funnels, your audience exists some part of the customer journey, but both your ad copy and image/video need to hit the right audience at the right time. Your ads to cold traffic should look quite different to your ads to warm traffic. To get more specific on what this looks like and the kinds of ads that work: Cold traffic ads (TOFU): Needs to focus on branding, trust elements, attention-grabbing ads, and social proofing to enhance your credibility If you have products that are selling really well, focus on your winners Things like single image link posts and video posts work really well Whilst collections/carousels etc. can work (and I've had them work before), I'd personally save it for MOFU/BOFU parts of the funnel Engaged audience (MOFU): Images/videos will work here too However carousels/collection ads will be the new type of ad creative to include here, now that there's some familiarity, allowing your customer to really dive deep and browse your catalog more You can also start to really focus on showing more content that shows people using your product in real life (i.e. UGC). Testimonials also work really well here. Warm audience (BOFU): Testimonials perform especially well here Discounts also perform well You can combine both of these together Dynamic creatives that directly call out your product name from your catalog often result in a significant increase in ROAS here too 3. What sort of ad copy should I write? The best ad copy (writing) doesn't necessarily do all of the following elements, but will almost always have at least some of them: The words you use in your ads match the words that your customers are using. If you're new to the game, here's my pro tip: look at the reviews on Amazon of your competitors, see what specific words people are using to rave about those products, and then take some of those words and use them. Your ad calls out your customer demographic. Most likely it's the way they like to be identified, too. So for example, if you do yoga, an ad saying "Yogis everywhere are raving about this new fitness gear from _" will be more appealing than simply saying you have some new clothes in stock. Relevancy is key. Note that you should be careful not to go too overboard with this. There's no everlasting consequences from it but Facebook will disapprove ads that "assume a customer's condition" e.g. if you start an ad with "Feeling sore?" then Facebook might actually not approve that ad. Does this product solve a problem for the customer? Call out the problem directly. In terms of some more specific nitty gritty details: Varying lengths all work - no particular magic here. I've seen two liners work, full paragraphs work, and extremely long 10 paragraph copy all work for separate products. Match it to your customer and the product. Stuff like emojis and links are tricks - sometimes they work, sometimes they don't, but they're not universal. I've had ads perform with and without them. 4. What sort of images/video/creative should I use? NOT overly professional ones. Again, I'd like to super re-emphasize that you want UGC, not overdone stuff. Even if it's not actually user generated content, it should look like it. The basic rule is: if it looks like it was shot on an iPhone and looks like it's appropriate for Instagram, then this is the right quality of image/video. Make the product at least 1/2 of the image. It's silly to make a random coffee cup sized proportionally more than your product itself, and it does play out in terms of how well your ads perform. For certain products, a bold splash of color will sometimes make a big difference. For videos: fundamentally good ones are made of: An attention grabbing opening (split test these) Real usage of the product from real customers ideally Doesn't look like you're dropshipping from Aliexpress (...no matter how true that statement may or not be) They can be square or 4:5 aspect ratio, both of these work well Ideas include: Testimonials Demonstrations of the product GIFs showcasing your best performing single image creatives, all mashed together into a two frame image (powerfully simple) Anecdotally, no buttons on a link post seem to perform better than having e.g. a 'Shop Now' button on a link post. I've only heard this from friends and haven't tested super extensively however. If using Instagram stories, make sure you're using an ad created specifically for it. 5. How much should I spend on my ads? This is actually a pretty tough question. You should generally try to have a 50x average order value worth of ad spend for a month, as a very very general rule - so for example. if your product makes you $20, then have an expectation to spend $1,000 in the month. If you don't have this kind of money, you can get away with less (e.g. $500), but the lower you go the lower your chance of finding a successful ad creative in time. Another way to think about this is to roughly spend about two times your baseline cost per acquisition per day. For example, if it usually costs you about $10 to acquire a customer through other means, then you might try to spend $20/day on Facebook ads. Unfortunately, it's just about rolling the dice enough times till you hit the one that really wins for you, with your money directly being the number of dice you can roll. That said, in terms of how you actually run the individual campaigns, that's a whole other topic in itself. But to keep it in general terms, you'd run some fairly low budget ad sets (e.g. $5/day) to individual ad sets in Purchase conversion campaigns, and then see what's working and what's not and do some intense optimisation from there. When it's working properly, it's not subtle, but actually fairly obvious. Conclusion If you read through this whole thing, you'll be miles ahead of quite a big proportion of other people doing eCommerce, or at the very least have a little bit more of a systematic approach to how you approach making Facebook ads. You may have read some of my previous posts before (as I particularly post a lot to /r/Shopify). If you like this sort of thing I'd like to be transparent and plug this guide I wrote about an A-Z approach to Facebook marketing. If you've ever wondered about what types of audiences to target, how much to spend per ad set, what sort of ad creatives work best, and those sorts of questions - then this is pretty much my brain dump to all of the above question after spending thousands on Facebook ads myself. However, once again, I've tried to make this post as valuable as possible without holding back anything. If you have any other insights you'd like to add or would like to disagree with, please feel free to comment below! More reading There's a bunch of other stuff like this I've posted, also for you to read for free: The ultimate guide to Facebook ads interpretation How understanding funnels allows you to ad spend profitably My list of most profitable plugins on my Shopify stores + numbers shared submitted by /u/laiktail to r/Entrepreneur [link] [comments]

If you're running a service business, here's a great way to grow it and get a 5-15x return using Facebook Ads FACT: You can put your ad in front of 10,000 people that need whatever you're selling for about $100-200. Facebook allows you to laser target people, to the extent that you can target cat-loving single moms who listen to Coldplay and play volleyball in their free time. Whatever (almost) your market is, you can laser target them on Facebook and put your message in front of them. The problem is, advertising on Facebook is a bit different than on other platforms. Unlike on Google AdWords where you can directly sell your stuff, people on Facebook are not that ready and eager to buy right away, and you need to nurture them a bit more. But while you're going to pay $5-100/click on AdWords , if you're paying more than $3/click on Facebook, you're doing something wrong. This allows for much higher returns on ad spend. There are some ridiculous examples - my buddy once got something like $55,000 in sales with $150-200 spent on a campaign. Now that was 95% luck, as his client was a roofing company, there was a huge storm in the area and leads closed fast. Don't expect this kind of results to be the norm. But - in my (strongly biased) opinion Facebook is the best way to get new business, when done right. I hear a lot of "But Facebook ads don't work for my business" statements. In 99% of the times, there's somebody who's doing the exact same thing that you are doing, and is absolutely killing it with Facebook ads. Why most of the people fail with FB usually falls in one of these 3 categories (or all 3 at once): 1. They don't understand what goes into a successful Facebook campaign 2. They quit to early 3. They hire the wrong person/company All these problems can be avoided by educating yourself first. Even if you don't fall into the service business category, read this post as it will help you understand how advertising on Facebook works in general. What I'm going to show you is a specific process for getting new business for service type businesses, that's working right now. These types of campaigns, when optimized, generally bring in 3x-20x ROI - I know this is a huge range, but the rule of thumb is, the bigger your ticket is, the ROI will be bigger. So if you're selling a $5000 service, your ROI will be bigger than somebody who's selling a $500 service. It will also depend on how good you are in sales (or your salespeople), because the sale usually happens on the phone, or in person. This is by no means a magic-pill - it takes hard work, but I'm about to make it a lot easier for you, and if you apply it, your business is going to be very thankful. I'd not advise you to get into paid traffic if you don't have at least $2k-3k/month to put aside to invest - paid traffic is awesome and brings fast results (unlike SEO) but you need to spend money first for testing and finding what works. If you're on a tight budget and can't afford to lose some money, you could get yourself in trouble. Let's get into it. Examples of businesses this works great for: Auto Repair Home improvement/Remodeling Security Systems Roofing Fencing Venue rental Commercial cleaning Most B2B stuff (not if you're dealing with large businesses though) All kinds of insurance (Kind of) Mortgage Brokers Loan Officers Wedding (Limousines, Photography, Videography, Venues, Florists) Cosmetic surgery Wellness (Spa) Chiropractors Hair salons (Higher end) Personal training (higher end) Fitness (Higher end) Dental HVAC Credit repair Etc Businesses that this exact strategy does not work for: Restaurants, Coffee shops, Bars, Clubs etc. E-commerce Low margin businesses where you make less than $100/sale Affiliate marketing Intro to Facebook Ads First thing to understand is that with Facebook ads (and with any online/offline marketing channel) the actual ad mechanics are just 10-20% of what goes into a successful campaign. By mechanics I mean the actual ad setup, bidding, all the little clicks you need to do in Facebook ads manager. (I'm not going to describe the little clicks and steps you need to take in Ads Manager/Power Editor here - you can easily find that on Youtube and some of it in the links I provide on the bottom of the post.) What really makes the most impact is the actual psychology behind it, and what happens after someone clicks on your ad. That's the difference between a losing campaign, and a 20x ROI campaign. Second thing to understand is CONTEXT of Facebook: Facebook is a content platform. Which means that people are there to consume, create and share content. Facebook is a social platform. Which means that people are there to interact, communicate with and enjoy their friends and family. Meaning that if you crack the code, your ads will be successful, AND you'll get free traffic and endorsement. Here's a good example: http://imgur.com/a/Ki4Pj This was a really successful ad that gone somewhat viral (credit repair niche) - most of the comments are people inquiring and tagging other people. That means, FREE traffic. Free traffic=free money. If you treat Facebook for what it is (content+social), Facebook will treat you well right back. Here's how the method works in short (simplified): So how this works in practice is (oversimplified): Targeted people (potential customers) are going to see your ads in their news feed They are going to click and read an educational/promotional article that you created Some of those people will be interested in your service and will give you your info in exchange for a "hook" right away You're going to use Retargeting to send people who read your article to your Lead Capture page where they will turn into leads. You will followup with the leads and a good percentage of them will become your clients/customers. The moving parts of this method are: Offer/hook Lead Capture page An educational article related to your service Facebook ads Step 1. Do the research and dial in on your ideal customer If you don't have a deep understanding of your audiences problems, desires and needs, you can't make this work. I consistently see people failing with Facebook and saying that it doesn't work - It works, but you have to understand your audience/ideal customer first. This is where a lot of people fail or skip this step altogether. Before creating a successful marketing campaign on any channel, you have to know how your customer thinks, breathes, and acts. Use websites like Google, quantcast and Facebook's audience insights. Here the things you should know before even starting to execute a marketing campaign: Age Gender Relationship status Kids/no kids Net worth Home Value Renters/Owners Interests Income Why do they need your service When do they need your service Their fears and desires When do they use internet Do they access internet via desktop or mobile What kind of words they use when describing the problem your service solves What do they hate about your and similar services and how could you get them rid of that? This is crucial. The research will help you with targeting your customers, crafting the actual messaging and coming up with a converting offer. Step 2. Come up with 3 different hooks/magnets for attracting leads Now that you have the actual knowledge on who is going to buy, you need to come up with an angle of approach, an actual "hook" that's going to make them leave their data/inquire about your services. This is the most important part of your strategy. You can make amazing ads, have the best targeting and service in the world, but if your hook does not make them bite, you will fail. Job of the hook is to get people to leave their information and express their interest in exchange for something. Job of the hook is not to sell the service (Just yet). Hook can be either direct or indirect. If you're using a direct hook, you're usually going to spend more per lead, but the transition to sale will be more direct as well. Since we have such a variety of businesses here, there's no hard rule but here are some examples that I found work as a hook: Direct: Free estimate $XXX Discount Straight up pushing the sale ( eg. Looking for a new roof? Get it done by professionals, submit your info and we'll call you back) Indirect: Free part of the service Free consultation Lower end service for free (if you have a range of services) Industry-specific examples to get your creativity flowing: Free teeth checkup 15 minutes consultation on improving your credit score $50 Hairstylist discount Be creative here - if you have a hair salon you can offer a lower end service for FREE, to get them trough the door and then upsell. For niches like Home Remodeling, Loans, HVAC, Roofing a more direct approach will usually do - get an estimate or a discount You'll also have a more direct path to a sale. But TEST everything, it will make a difference between paying $20 or $200 for a lead. Step 3. Create 3 Lead Capture pages, one for each hook Lead Capture page is a page that you're going to send your traffic (Facebook clicks) to. A lot of business owners make the mistake of sending people to their homepage. You should NEVER do that, as the homepage usually has too many distractions, and is not designed (usually) to convert visitors to leads. Here's an example of a great looking lead capture page: http://imgur.com/a/vD7Ty It's clean, it has a clear purpose and the next step, it's benefit driven. Here's a perfect example of what a lead capture page shouldn't look like: http://imgur.com/a/CoDqd It looks like it's from 1995, it's ugly, there's no social proof, there's no clear direction, everything. ** Only goal** of the lead capture page is to turn visitors into leads aka make them leave their information in exchange for your "hook"(free estimate, discount, etc.). Since you have 3 different hooks - you will need 3 separate lead capture pages. The design can be practically the same, but you will use different copy (text) and/or images to match different hooks. Luckily, you don't have to pay $100s or $1000s for each - you can easily create one yourself using https://www.clickfunnels.com/ or https://www.leadpages.net/. Here's what your Lead Capture page has to have for maximum conversion: 1. Powerful benefits based headline The headline should clearly and specifically tell visitors what's in it for them, nothing more. Don't talk about yourself, talk about what's in it for them. Bad headline: Top #1 Dentist in Canada (You can use this as social proof/subheadline though) Good Headline: Get a Professional $250 Teeth Checkup for Free 2. Form for data submission (phone,email,name, etc) These are the blank fields where visitors enter their contact and other info. Don't ask for more than you need! Every extra step will lower the conversion rate. Caveat: I had a few situations where my clients told me that the leads were not qualified enough - in that case ADD a few extra qualifying questions to the form. 3. Clear and visible call to action button Call to action button and headline need to be the 2 most visible things on your lead capture page. First things the visitors need to notice are 1. What will they get and 2. What to do next. Call to action button should specifically state what to do next - people need to be instructed (you'd be amazed by the extent of this). P.S. I just started testing a first person button with one of my clients - it seems to work great. Instead of "Click here to get XXX" test "Yes, I want XXX". 4. Contact number Some people just prefer to use the phone - don't let them drop off and give them that option. Put it in the upper right corner or beneath the call to action button. If you don't, you're going to lose sales - a few months ago I forgot to put a number on a client lead capture page, and after fixing the mistake, we got an increase of $1000-2000 in extra sales from the calls each month, while the adspend stayed the same. 5. Urgency/Scarcity The less there is of something, the more valuable it is. Much more people will take you up on your hook/offer if it's limited. You can limit it by a) time and b) quantity. 6. Social Proof (Testimonials and the likes) This is yet another of 6 principles of influence - and it will drastically improve your conversions. People trust products and services other people use and find helpful, that's hardwired into our brain (Social Feedback). Add a couple of testimonials under your form and CTA button. You can also add a sub-headline that says something like "Trusted by 4483 happy customers" - works like a charm. Make it mobile optimized - a lot of the traffic will come from mobile. Clickfunnels does this for you automatically. Put a Facebook Pixel on your Lead Capture page and on your Thank you page ( a simple page that says Thank You, after visitors submit their info). You'll need this for tracking conversions. You can find instructions on youtube. Step 4. Create an educational article directly related to your offer/service Since we know that people on Facebook love content, that's exactly what we're going to give them (at first). For this, you're going to need a promotional/educational article that is directly related to your service. The goal of the article is to educate people, position your company as the authority on the subject and to bring people closer to the desired outcome - sale. It serves as the first "bridge" between the sale. We're also going to use an article as a tool for improving your targeting (more on that in the ads section). Here are a few formats that work well for the article: How to get xxx (positive result your customers want) How to avoid/solve xxx (problem your potential customers have) How Jane Doe (your customer) got xxx (positive result) How Jane Doe (your customer) solved xxx (problem) Top 5 Benefits of solving xxx (problem your customers have) How solving problem xxx improves your life How achieving xxx result improves your life Number #1 thing to avoid to avoid when hiring xxx (service provider) Think about what your potential customers would be interested in reading. Actual examples ("case studies" (3 and 4)) are usually best because they are actual testimonials in disguise, and you demonstrate how you already helped someone. Get creative with the headlines - think mild clickbait. The more specific you are about the problems being solved and for whom - you'll get better results. If you can make it fun - even better. If you're not good with this, just hire a writer to do it for you. Even better - hire a direct response copywriter, he'll know exactly what to do. When you write the article, add a soft call to action linking to your lead capture page at the bottom of your article. We need to get people from reading content, to taking some kind of action. A small percentage of people will be ready to take you up on your hook right away. Most of them won't - but we will use retargeting to show ads to them and convert them later. Add a Facebook pixel from your account to this page. Step 5. Create kick-ass ads and show them to the right people And only NOW you can proceed to the actual ad creation. Goal of your ad is to get people's attention and make qualified people CLICK. Job of the ad is not to sell your service, the goal of the ad is to sell the click. There are 3 elements that make an ad successful: 1. Targeting There are 4 general "categories" you can target: Interests, demographics, behaviors, and location. I know a lot of people struggle with targeting - but if you understand your customers it's really not that hard. Here's a look inside Facebook's Audience Insights, tool that you can use to help you with your targeting: http://imgur.com/a/ebBfl Now I'm going to make targeting MUCH easier for you and make it better at the same time. Facebook spent and spends millions of dollars on developing their algorithm - and you're going to leverage it using Lookalike Audiences. Lookalike audiences are audiences of people that are similar (based on MASSIVE amount of data Facebook has about you and everybody else) to your customers/leads. Here's what to do: If you have a customer list(Phone Numbers or Emails) , upload it to Facebook, and create a Lookalike Audience off of that. If you don't have a customer list use Facebook's basic targeting (based on your customer profile) to send 250-500 clicks to your pixeled educational article, and create a Lookalike audience from those people (who clicked on your ad and read the article). If your article is directly related to your offer, that will be people who are laser targeted. (This takes a couple of clicks in ads manager, you can find it on Google/Youtube) Based on this, you will get a big targeted list of people that are potential customers for your business. You can not do this better than Facebook's own algorithm (unless you're an expert). If you're a location-based business, you'll need to narrow it down by your location. Pretty common sense. Now, if you want to get all NINJA (not necessary), you can target even more - by narrowing down your Lookalike Audience by an interest/behavior/demographics. For example, you can use your Lookalike Audience as a base for targeting, but say only show ads to people that are in your Lookalike Audience AND are homeowners. 2. Copy (Ad and headline text) This will vary based on the type of ads and your business, but here are some directions: Check your grammar - make sure it's perfect Make it BENEFIT based, instead of FEATURE based Try starting your ads with questions Specifically address your potential customer Try to use language your customers use when describing your service/their problems Explicitly instruct customer to click Check out Facebook Ad Guidelines to know what words you can use (so you don't get your acc banned) Make sure the copy (wording etc.) is CONSISTENT with pages where you send traffic to Before creating ads - go to Adespresso's ad library. You can find great examples there from almost all industries that will help you craft your ads. 3. Images Images are super important - if the image sucks, people will just scroll over your ad without noticing it. Now, the thing about images is that you can't know what works before you test it. So with any campaign you start - start with testing 5 images. Make sure your images are related to your service and consistent with your landing page. Images that are in contrast with Facebook's colours usually work better. Using smiling people (especially women) helps (if it's related to your service). Stay away from obvious stock photos. You'll need to set of ads - one to send people to your article, and one to send people who saw the article to your lead capture page. Write at least 2 different copy variations, and pick 5 images for each set. You will place your ads in the NEWS FEED, where all the attention is. Both mobile newsfeed and desktop newsfeed: http://imgur.com/a/z5mUc Ads 1 - Sending people to your article First batch of ads should be optimized for Website Clicks. (http://imgur.com/a/OHp0A). You'll choose that in Ads Manager when creating the campaign (http://imgur.com/a/tVKul) - instead of "Conversion", pick "Website Clicks". That means that Facebook will show your ads to people that are most likely to click. Ads 2 - Sending people to your lead capture page This batch of ads should be optimized for Website Conversions using the FB pixel. Conversion will mean that somebody has seen your Thank You page, meaning that they submitted their info. For this campaign - you will only target people who have read your article. After the campaign spends $50-200, check what ads are performing the best and turn off the other ones. When increasing budgets, DON'T increase for more than 15-20%/day, it will mess up your click and lead costs. From time to time you will need to switch up your ad copy and images, because people get tired of seeing the same thing over and over again. In your ad stats you can see the frequency - that's a number that shows how many times on average your ad was shown to the same person. Track that and don't let it go over 5-10. Some metrics you can keep an eye on: Click trough rate (CTR) Cost per 1000 views (CPM) Cost per click Cost per conversion Frequency (how many times your ad has been shown to the same person on avg) While these will be a good indicator on which ads are performing -the only important metric, in the end, is are you making more money than you're spending. Step 6. Follow-up and close ($$$) Now that people are reading your article and converting into qualified leads - it's time for you to follow up and close! Depending on whether you used a direct or indirect hook, and what you used as a hook, this process will be different for everyone, but you need to follow-up and make the sale/upsell happen. One really important thing here: The longer you wait to contact the lead, the colder it becomes. Money loves speed. Here's a SUPER COOL trick to massively help you with this. Using https://www.eztexting.com/ (or similar services) you can set up Automatic SMS messages. What you want to do is make the software, every time a lead is submitted, sends a message saying (depending on your hook/context) eg: "Hey - thanks for showing your interest in XXX. When is the best time to call you/do whatever the hook was? YourNameYourCompany" Make it personal, people want to communicate with people, not computers. I hope you enjoyed it, now read it again and go create some ads! (I'm a Facebook advertising & Lead gen consultant Tools that make things easier: https://www.clickfunnels.com/ - for fast creation of landing/lead capture pages and even blog posts http://www.qwaya.com/ - for advanced ad optimization/scheduling https://www.canva.com/ - kickass tool for simple creation of ad images https://leadquizzes.com/ - awesome tool for creating quizzes http://www.callrail.com/ - for tracking calls so you know which of your ads work https://www.eztexting.com/ - automatic text messaging Other resources Web Copy That Sells Influence: The Psychology of Persuasion On Facebook Ads Top Facebook Ads Blogger EDIT: Here are some examples of what happens when you follow the process and put in the work: 507 Local Leads in 1 day: https://i.imgsafe.org/6f83978.png 13,000 leads in the Financial Niche: https://i.imgsafe.org/52c4280.png $4450 in Revenue for $165 in Ad Spend (26x ROI) https://i.imgsafe.org/5fbc0fa.png 7700 leads for $2.70/lead: https://i.imgsafe.org/717e9bf.png 3500+ New Email Contacts in 30 days https://i.imgsafe.org/70c22f9.png submitted by /u/markodigital to r/Entrepreneur [link] [comments]