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[Comics] Ultimatum: You've ruined a perfectly good alternate universe is what you've done. Look at it, it's got anxiety!
Ah, the Ultimate universe. The coward's reboot that ended up becoming a masterpiece, which in turn became one of the least popular comic book events of all time (which is saying something). This story has it all: incest (which is totally fine nowadays, haven't you heard?), cannibalism, genocide (omnicide?), a massive god complex, and the mother of all stupid retcons. A debacle that would make Season 8 of Game of Thrones look like a well planned masterpiece. More succinctly, it's Marvel comics punching themselves in the dick for several months, then wondering why they're in agony. (Quick side note: the name for these comics has changed around a few times, from Ultimate Marvel to Ultimate Comics to Ultimate Universe. I'm just using them interchangeably). Fair warning: This is one of the biggest and most ambitious writeups I've tried to do, summing up several interconnected comics as well as fan reaction and behind the scenes details, so it runs a bit long. Also, CW for brief mentions of domestic abuse and rape. In case you don't want to read the whole thing, I've added a TL;DR at the end of each section. What is the Ultimate Universe In 2000, Marvel comics was struggling. They'd declared bankruptcy, and had been forced to sell off the movie rights to their biggest heroes: Spider-man, the X-Men, and the Fantastic Four (that decision would definitely never come back to bite them in the ass). The bankruptcy was (in part) caused by the longest running issue in comics: continuity. It's hard to get new readers when they have to catch up on 60+ years of material. So, what's the solution? Bring in a lawyer who'd never worked in the comic book industry before. Which somehow, in defiance of all logic worked. Bill Jemas came up with the obvious solution no one else could: Just make the characters simple. Nobody is reading Captain America to learn about how his mom was part of a Hydra Sunday school (real thing), they're looking for a guy in red, white, and blue who kicks asses and definitely fucks. This was Marvel's hail mary attempt. One of the writers for Ultimate Marvel later admitted that "when I got hired, I literally thought I was going to be writing one of the last — if not the last — Marvel comics". Holy shit, that actually worked. There's a lot more history to go into (which may be the source for another HobbyDrama post later), but the long and short of it is that Ultimate Marvel was a success on almost every imaginable level. It was well reviewed by critics, broke sales records, and was almost universally beloved by fans, bringing in legions of new Marvel readers. A large part of this was the writing, with some of Marvel's best writing teams in decades. This writing also saw a shift in the classic tone, with some of the writers behind the Ultimates (basically just the Avengers) explaining that they wrote it like they'd write an Avengers movie, rather than a traditional comic storyline. Not only did that make it more popular and easy to read, it had long lasting effects. If you've ever watched an MCU movie, odds are that a good chunk of the content -- from costumes, to characters, to plotlines -- was taken from an Ultimate comic. Fun side note: this is actually how Samuel L Jackson became Nick Fury. Fury had been a white guy for decades, but in Ultimate comics, was rewritten to be a Samuel L Jackson clone (hoping to capitalize on the success of Jackson's rising status as a badass). The problem? Sam Jackson was a huge comics nerd, immediately recognized himself, and had his very big legal team contact Marvel. However, rather than a lawsuit, Jackson was happy to allow it to continue -- provided he be guaranteed the right to play Fury in any movie. Marvel agreed (because they couldn't survive another lawsuit, and who really would make a superhero movie anyways?). Finally, Ultimate Marvel was popular because of the worldbuilding it did. It managed to blend real world politics and superhero fantasy in a way that Marvel and DC have furiously tried (and failed) to replicate since. In the aftermath of 9/11, the Hulk rampaging through New York suddenly became a whole lot less funny, as did general collateral damage. Issues that fans had pointed out for decades became addressed as part of the actual comics. There was debates about use of superhumans in anti-terrorist operations, as well as a "superhuman arms race" that made characters feel grounded in the real world. The poster child for this was the X-men, which involved heavy themes about minorities, discrimination, and terrorism. It also saw a shift from mutants being a race allegory to being a queer allegory, something that has stuck in both comics and movies. All of these factors combined, along with how hard Marvel advertised them for teens, meant that for a lot of readers, these were their comics. Similar to how Wally West replaced Barry Allen for a generation, the Ultimate Universe was the only one a lot of fans knew. It was hailed as an experiment that had changed superheroes forever, and for some, managed to eclipse the originals. Hell, it even got a trope named after it on TVTropes. Sorry for running a bit long, but I just wanted to emphasize how influential and popular these comics were, so that you get get a picture of what came next. A snake in the garden As Ultimate comics went on, some of its flaws became more evident. First, the inevitable: Ultimate comics had tried to get away from convoluted canon, but after 8 years of material, the cycle had begun again. It wasn't anywhere near as bad as the main Marvel universe, but the bloat was building up, which translated into lower sales. Another big issue was that (shocking) continuing to keep award winning writing is really hard, especially when the original writers aren't writing anymore. New writers tried to mimic what earlier creators had done, without understanding any of the meaning behind it. Earlier comics had complex discussions on the nature of violence, and the role sex played in human relationships. And then trying desperately to mimic that, you had got a bunch of gratuitous porn masquerading as being "mature storytelling", often with some pretty creepy behavior. Comic books are... not exactly known for their realistic depictions of womens bodies, or giving female heroes normal costumes, but Ultimate comics had some exceptionally bad examples. There was also a whole plotline in Ultimates 3 about Tony and Natasha's sex tape getting leaked, which was shown in graphic detail. The writer for Ultimates 3, as well as the mind of Ultimatum was Jeph Loeb, who will be a very important player in all this. Suffice to say, Loeb's takeover of the Ultimates (and later the whole universe) was... not great. He was a pretty well regarded writer, who was brought in to try and recreate the success of Marvel's "mature, semi-grounded" heroes after the original writers left. Unfortunately, he had terrible big picture ideas and somehow even worse execution, leading to stilted (or downright stupid) dialogue. It has the vibe of an edgy fanfic, with boobs and blood shoved in so you know it's a big boy story. There were also some... less than ideal choices? Black Panther, one of Marvel's most iconic black superheroes literally had his voice taken away, and was functionally a slave for a while. Oh, and also, he was Captain America the whole time? It was weird. In fairness to Loeb I wanted to take this section here to make sure that this wasn't just trashing on Loeb. He's had some great moments in the past, and showed an ability to write good things. Not perfect, but good. A lot of the problems with Ultimatum came from the fact that he was genuinely spiralling. His teenage son had died after a gut wrenching three year battle with cancer, leaving Loeb in a very, very bad place, which he never really got out of. Many have speculated that the nihilistic, blood soaked Ultimatum (and many of Loeb's other comics) was him lashing out at the world, destroying things in a plea for help. You have to ask the question, who the hell put him in charge of a massive fictional universe, and how did none of the people he was working with notice? TL;DR: The Ultimate Universe was a "back to basics" version of popular heroes that modernized them. It was immensely successful, both in money and fan response. However, as it started to make less and less money, Marvel had Jeph Loeb step in, whose son's death had put him in a very dark place. Road to Ultimatum I don't have time to list off every single character in the Ultimate Universe (and that'd be way too long), but if you're ever wondering who a specific character is, here's a list. You also don't need to know too much, since most of them are Marvel's well known characters like Thor, Iron Man, etc. It's the end of the world as we know it In 2007, Ultimate Power #8 featured something odd: a banner on the title reading "March On Ultimatum". Fan speculation quickly turned to shock, as next year, new comics dropped featuring a broken tombstone, reading 2000-2008. Fans (correctly) guessed that this meant the Ultimate Universe was coming to an end. The leadup to Ultimatum was... interesting. Part of this was due to terrible communication. One artist stated in an interview that it would be the end of most (if not all) of the Ultimate Universe. Then, another Marvel source claimed that only one of the long running titles (Fantastic Four, X-Men, and Spider-man) would be ending. Loeb himself referred to it as "the end of the first chapter of the Ultimate Universe". Part of the reason for this may have been that everyone was telling the truth. Inside leaks suggested that Marvel actually planned to end the Ultimate Universe, but changed their minds later. Fan reaction was mixed. A big part was just surprised that Marvel would even consider ending the Ultimate Universe. Sure, it had hit a few rough patches, but it was still basically a license to print money. However, a decent section of comic fans weren't too surprised. Marvel and DC did this a lot whenever the continuity bloat got too bad: have a big crossover event, "prune the tree", and kill off some minor characters (and maybe a major one) to simplify things. Some were even optimistic. After all, the Ultimate Universe hadn't had a big failure yet. However, what was to come would be worse than even the most pessimistic people could imagine. To keep the analogy: instead of pruning the tree, they took a chainsaw to the trunk, burned what was left, ripped off a few branches, and yelled at the branches to sprout into new trees. And so it begins Ultimatum had three series leading up to it: Ultimates 3, Ultimate Power, and Ultimate Origins. Ultimate Power isn't super relevant here. All you really need to know is that Dr. Doom is a dick, Nick Fury worked with him, and Nick Fury was thus banished to another dimension. The first comic we're gonna go over is Ultimates 3. You remember that Iron Man sex tape? Yeah, this is that story, and it starts on page one. Also, Black Panther is here, along with Valkyrie! Sure, Panther had never showed up before, and Valkyrie had somehow gone from awkward teen cosplayer to an actual nineteen year old goddess (and started fucking Thor), but hey, the Ultimates were back! Nothing could spoil this! Loeb was a bit awkward, sure, but it wasn't like he'd... I don't know, make the entire event all about incest. Loeb made the entire event all about incest. A few pages in, Captain America talks to Wanda about a less revealing outfit. OK, he's from the 40s, he has different ideas, big whoop. Sure, Quicksilver threatening to kill him over it is a bit odd, but Pietro has always been a bit of a dick. And then the Wasp confirmed that Wanda and Pietro were in love. Very clearly and explicitly stated: not "Brady Bunch" sibling love. This was full "cast of the Brady Bunch" kinda love. And Captain America is treated as weird for being disgusted by it, with Wasp brushing it off as "Silly man from the 40s thinks siblings shouldn't fuck! We've come so far! Dr. King would be proud!" To be clear: These characters had existed for eight years. They'd always been close, but never a hint of anything sexual. Sure, Pietro was overprotective of her, but that had been a staple of his character since way back in the 60s. This reveal came at fans like a semi-truck, with absolutely no buildup, all in the first few pages of the comic. Still, it was salvageable. I mean, it wasn't like the entire Ultimatum series would be related to incest, right? Right? ...Right? I shot the Scarlet Witch, but I didn't shoot the Speedster Wanda and Pietro went on their merrily incestuous way to the ballet, when suddenly, someone fired a bullet at Wanda. Pietro moved her out of the way with superspeed... and then the bullet curved in midair, doing a 180 towards Wanda. Pietro moved closer to catch it... but failed. Wanda was dead. Also, for some reason, the doctor on the scene saw a woman with a gaping hole in her chest, and announced "I'm going to need to perform CPR". Believe it or not, that didn't work. Because that's not how CPR works. I'm not sure if this was Loeb just not understanding medicine, or him just trying to sneak some necrophilia in there along with the incest. Wanda's killing would be the spark for all of Ultimatum, setting off a hunt for who killed her. Shortly afterwards, Magneto and the brotherhood of evil mutants show up to claim her body. When Magneto was asked how he escaped his maximum security cell (something that the X-Men had a massive arc about), his basic response was "Maybe I did escape, or maybe this is all a dream." That's about as much explanation as we ever get. Quicksilver then goes with Magneto to find his sister's killer, despite Magneto's years of abuse (including blowing off Pietro's kneecaps with shotguns). Character development schmaracter schmevelopment Fans were quick to notice within just the first few issues how absolutely different everyone acted. For one, they were all massive dicks. That had been a bit of a thing for a while, but even more so, and without reason. Hawkeye hunted down a fifteen year old Spider-man, tranquilized him, and held a gun to his head. Captain America, one of Spidey's mentors showed up, stopped Hawkeye... then ran off, leaving Peter unconscious and paralyzed in a snowbank. Also, Hawkeye was now a suicidal psychopath, all of Cap's progress learning about the present had disappeared, Tony was deep into alcoholism (although he'd sober up the instant the plot needed it), Pietro forgave Magneto's abuse instantly, Magneto actually gave a shit about Pietro, etc.. It seemed like Loeb really didn't know what to do with the characters, and was just kinda ignoring everything that had been built up, and throwing a few vague ideas into a blender. The plot bombs start coming and they don't stop coming So, speedrunning through Ultimates 3 (because it'd take forever to explain everything) Wolverine shows up, reveals that he banged Magneto's wife, potentially making him Wanda and Pietro's dad. Oh, and also, he knew about the incest, was super cool with it, and described it as "a love only they can understand". Yep. Cap realizes something is severely wrong with Hawkeye. Not his depression, murderous rampages, or the fact that he very loudly says he wants to die. Nope. He said "fuck" in front of a woman. That's what Steve Rogers, hero and PTSD counselor focused on. Magneto committed an ethnic cleansing of the native Savage Land tribes, which, given his history as a Jewish holocaust survivor, and his entire family's death in gas chambers... was a bad look. Mastermind and Pyro try to rape 19 year old Valkyrie while she's unconscious. They'd always been more of comic relief villains, so that was more than a bit out of left field. Hank Pym, the guy who had viciously domestically abused the Wasp was "totally cool now you guys", and helped save her. Also, he had made Ultron, and Ultron was their kid (she asked him how, he told her to shut up, and it was never explained). Also, Wanda had accidentally brought Ultron to life, causing him to become obsessed with her, eventually killing her when he saw she'd never love him. Plot twist! And then he made robot copies of the Ultimates, because of course he did. Ultron explains that he doesn't want to kill Janet because she's "basically my mother". In the single worst fucking one liner ever, Hank Pym then exclaims "I guess that makes me the motherfucker!" as he tears Ultron's head off. That line, more than anything else, sums up Loeb's writing style. In a weird plot twist, it was revealed that Captain America had swapped costumes with the Black Panther, in order to let the real Panther return to Africa without alerting Nick Fury. Nick Fury... who was currently in a different dimension, with no power over SHIELD, and no way to spy on them. Hawkeye tries to shoot Magneto, and Pietro takes a bullet for him. Rather than... y'know, moving him aside. Or moving the bullet, something he could do just hours ago. Janet steps up to defend Hank Pym (again: the man who abused her for 15 years), telling Cap that he's a hero, he's back on the team, and Cap can fuck off. Given how much of Janet's arc had been her leaving Pym behind, and dealing with that trauma... yeah. And then in a double plot twist, it was revealed that it wasn't Ultron all along, it was Doctor Doom all along! Where was the buildup for this you ask? "Fuck you", Loeb answers. Oh, and also, Magneto managed to steal Thor's hammer, because Thor apparently forgot he could call it to him at any time. But that's never gonna come up, right? What's that? More lore dumps you said? Ultimate Origins, releasing around the same time, took a break from that story about Magneto in order to go back to the very beginning of the Ultimate Universe. Loeb introduced it as What Ultimate Origin is going to do is sort of tell us how it all began. ... The Ultimate Universe isn't very old, so this isn't a cosmic story. You're not going to see the birth of a planet. What you'll see is how the superhero community was introduced into the human population. So you'll learn the importance of things like the Super Soldier program, which has been hinted at in Ultimate Spider-Man and Ultimates 1 and 2. Now, Brian is going to connect the dots. Here's the issue: The Ultimate Universe was never meant to be connected. In fact, it was specifically built to be as unconnected as possible. Yes, there were crossovers and tie-ins, but the goal was to keep each hero or team as separate as possible. That way, if Captain America loses popularity, Spider-man isn't affected, and so on. So as you might imagine, the whole "It was all connected!" idea, combined with the fact that all of it was a massive retcon, didn't go super great. Once again, speed running the major plot points: Kingpin's grandad, Nick Fury, and Wolverine were all buddies in WWII, who got kidnapped and forced to take part in super soldier experiments. Nick Fury was injected with a serum that made him the first super soldier, allowing him to kill the scientists there and escape. They managed to keep his blood, which would be used to make Captain America. Wolverine was taken by Weapon X, where they discovered the mutant gene in him and activated it, making him the first mutant. Magneto was the one to free Wolverine from Weapon X, after discovering he was a mutant and killing both his parents. Magneto apparently didn't need his helmet to block Professor X from getting inside his head, he had natural mental blocks. The Watcher was no longer a giant space baby, but a weird stone pillar with an eye. Fury explains that he doesn't blame the very explicitly racist violations of human rights that were committed against him, because "I deserved it" for not serving America hard enough. Whoof. At Nick Fury's orders, Peter Parker's dad had apparently worked with Sue and Johnny Storm's dad, Bruce Banner, and Hank Pym to create the super soldier serum (accidentally making the Hulk). The Hulk then killed Peter's mom and dad in front of him, because even as a baby, Spider-man can't catch a break. The Watcher possessed Sue Storm long enough to say that it was there on Earth to "witness the coming devastation" (gee, I wonder what that could mean). Nick Fury discovered that mutants -- all mutants -- had been a failed lab test. He then killed all scientists involved so that no one would ever know. Mutants had been one of the single biggest plot points in the entire Ultimate Universe, so this reveal was... well, it impacted some things. The Watcher chose Rick Jones as a herald and disappeared It should come as no surprise that none of this fit previously established canon. The worst offender was Magneto, who had talked about his entire family being killed in gas chambers... but apparently lied? Him faking his past as a holocaust survivor is fucked up, for very obvious reasons. Adding on to that, he'd never had mental blocks before, and had specifically had his memories erased for close to a year. Apparently he faked that too? Hell, even Ultimates 3, which was happening at the same time, planned by the same people contradicted this story. Not to mention, there had been a few dozen mentions of Peter's parents surviving until he was 4-5, along with photos, videos, etc. In short, the story went over like shit. There was obviously the racist undertones with Fury, and the whole mess with Magneto, but even without all that, the comic was just... terrible. It smashed a "definitive new canon" into a story that hadn't needed it... then didn't end up actually using half of their big revelations. They tried to connect everything, but really didn't end up doing much. Also, it included this panel, which I can only assume is Magneto having the worst orgasm face ever. Are we there yet? Are we there yet? Are we there yet? After all that setup, after months of comics and tweets and hints, Ultimatum was finally happening. If you think it was long reading through this writeup, imagine how fans felt at the time. They'd been promised great things, and although there were worries (quite a few more after the flop of Ultimates 3 and Origins), there was still some excitement. Loeb kept hyping it up, saying that I think the general feeling editorially, and certainly with Brian and me, who are sort of left to our own devices in this world, that there was a time, and this is not to take anything away from the people who have worked in the Ultimate Universe because they've done some amazing, amazing stuff… but there was a time when some truly shocking things were going on there ... Over time that started to tip towards simply retelling stories that had already been retold. Characters were acting in the same manner that they would in the 616 Universe without the same reasoning except that's the way they were. So we looked at it and had a couple meetings and pitched this idea to the group at the last summit which was I think fairly revolutionary. We didn't think anyone was going to go for it. But they really liked it and it really spoke to what the Ultimate Universe could be and should be in terms of being a place people are reading and going "What the F are they doing? Holy… holy… had to bleep that out… I have to read the next issue! This is bizarre and exciting and adventuresome and character driven!" (You can read the full interview here) So not only praising what he was doing, but taking shots at other (generally beloved) Ultimates writers. His description of how the story would go was everything that people hated about the Ultimates: Shock value for the sake of shock value, and poorly written to boot. TL;DR: Loeb's initial forays into the Ultimate Universe weren't received well. He tried to have a lot of big plot reveals and retcons, which he'd done little to no work actually setting up, much of which contradicted previously established canon. The important plot points to know are that Magneto's kids died, causing him to go a bit crazy, and that mutants were made in a lab by humans. Finally: Ultimatum 99 Mutant Balloons Ultimatum starts with a normal, peaceful day. Reed Richards is about to propose to Sue Storm; the Ultimates are still pretending like having a domestic abuser on the team is super chill; Peter Parker is on a date; and a handful of the X-men are having a fun day on the town. And then everyone died. ...no, really. A massive flood and lightning storm hit the city, flooding it instantly. This isn't a "streets are flooded" situation, it's "six story buildings are completely underwater". It wasn't just New York: Latveria (and most of Eastern Europe) froze solid, killing everyone besides Dr. Doom, while volcanoes began to form and erupt in South America. Sue Storm managed to push back the wave with her powers... but fell into a coma doing so. A number of characters died immediately, like Dazzler, Nightcrawler, Beast, and Franklin Storm, while many others were missing. Professor X felt a great disturbance in the force, and almost had a psychically induced seizure. He then telepathically announced to the heroes that Magneto was behind everything, and that they needed to band together to fight him -- or everyone on Earth would die. The first issue ended with a warning in all bold reading "NEXT: IT GETS WORSE". Ironically, that was very true... just not how Loeb would have hoped. It gets much, much worse Cap was caught in the wave, and is stuck in a coma. Thor finds Valkyrie dead, and travels to Valhalla (but Valhalla is also Hel? Don't worry about continuity, Loeb sure didn't) to try and save her from what I can only presume is the goddess of Dominatrixes. There, he finds Captain America, and the two fight some zombies for a bit. Meanwhile, Hank Pym and Hawkeye search for the Wasp, and in one of the most infamous scenes in all of comic book history, they find her. Dead. Being eaten by the Blob. Hank Pym then flies into a rage and bites the Blob's head off. It's then revealed by Doom that Magneto is behind everything, using Thor's hammer to reverse the magnetic poles. Magneto then teleports into the X-Mansion (didn't you know? Magnets let you teleport). After giving an unhinged speech about how he will outdo God, Professor X compares him to Bin Laden, Pol Pot, and Hitler. Apparently, the Hitler comment insulted Magneto's imaginary Jewish heritage, causing him to snap Professor X's neck with his bare hands. Issue three kicked off with Magneto, confirming that the Academy of Tomorrow (the X-men's spinoff in Chicago) were all dead, as were pretty much every significant good-guy mutant (and some of Magneto's own henchmen for some reason), who had been hunted down and killed. The Multiple Man (who could duplicate himself) had been used to create thousands of suicide bombers, destroying nearly every notable world landmark or place of government. That of course included the Triskelion, home base for SHIELD and all surviving heroes. In a dramatic moment, Hank Pym tells Tony to "use the Jocasta files" on Janet's corpse, before heroically dragging every suicide bomber safely into the ocean when he blew up. Again: this is a man who viciously abused (and nearly killed) Jan, who had been an egotistical, selfish douche for years... who Loeb now decided was actually a super nice and honorable guy. Cap and Valkyrie then return from death, with Thor staying behind in Valhalla. Reed Richards and Doom managed to find Nick Fury, who revealed he knew this was likely to happen, and exposed Doom's plan: Doom had planned to get Magneto angry enough to kill most humans, before stepping in and stopping him, ruling over the survivors. Flawless plan. But with those losses behind them, it was time for the heroes to band together and save the world! Right? Oh, also, Spider-man died. Yeah, in a throwaway scene vaguely set up in a separate side comic, Peter Parker, Ultimate Marvel's very first (and best selling) character was killed when Doctor Strange's house exploded. Strange himself then was gruesomely killed by Dormammu, who was stopped by the remaining Fantastic Four. Spider-man's death was barely acknowledged in the comic, which as you can imagine, left more than a few fans pissed. Also, there was a mysterious glowing figure who showed up to get Dr. Strange's body? And due to an editorial mixup, none of the setup for the fight was explained until a comic months later. Still though, things were happening. The surviving heroes banded together, found their motivation, and hunted down Magneto. These warriors were on a righteous crusade, a mission that -- Oh fuck, they're all dead. OK, not everyone. But Angel, a core X-man died almost instantly, in an overly graphic scene where Sabertooth tore him apart. Magneto then managed to kill Wolverine, shredding every single atom from his skeleton to prevent him from ever healing. Once again: breaking all kinds of canon, but Loeb had passed that at this point. Nick Fury then showed up, and revealed the truth to Magneto, from way back in Ultimate Origins: Mutants weren't special, or pre-destined, or anything Magneto had believed. They were just a lab test gone bad. Obviously, this drove Magneto more than a little insane, since it invalidated his entire life, but he survived just long enough to reverse the poles again, preventing further damage. And then Cyclops blew his head into bloody chunks. Yay team. Eight days later The scene then cut to Cyclops standing in front of an angry crowd on the steps of the Capitol. He gave a powerful speech, reminding people that despite Magneto's actions, mutants could still -- holy fuck, someone shot him in the head. Mark off one more X-man I guess. The scene then moved to Dr. Doom brooding in his castle. The Thing walked in, explaining that Reed had told him everything. And while Reed couldn't stomach killing Doom, the Thing could, crushing his head like an overripe apple. Finally, the series ends with a scene of Quicksilver (who's apparently alive I guess? Just go with it). He reveals that he helped plan this entire thing, along with Sabertooth, Mystique, and a mysterious shadowy woman. And also he killed Cyclops for some reason. The last page had the message "Dedicated to Brian, Mark, Bill J, and Joe Q who started it all". Because nothing says "I respect your work" like ignoring eight years of plotlines and development to do your own thing. The series ended with a death toll that can only be described as catastrophic. Countless civilians dead, untold amounts of vital infrastructure destroyed, and all of their most popular heroes killed off. Side Issues In between each issue, there were some tie-ins from each solo line: Ultimate Spider-man, Ultimate Fantastic Four, and Ultimate X-men. Since these were written by the same people who had been doing them successfully for years, they tended to be a bit higher quality -- although Loeb still made all the big calls. In Ultimate X-Men, Rogue went... well, rogue trying to hunt down Magneto, all while a group of anti-mutant zealots swept through the X-mansion, killing nearly everyone there. The mutant school that they'd been building up, the children that had taken refuge there, the work of eight years of canon -- nearly everyone was killed. Including the (apparently very stoppable) Juggernaut. They then had a... kind of touching tribute to Madrox? It included him reminiscing about his life as his mind starts to fracture, intercut with scenes of the X-men cutting through his duplicates. It ends with Wolverine realizing Madrox genuinely doesn't know what he's been doing wrong -- but kills him anyway, ending the threat. In Ultimate Spider-man, we got to see a bit more of the chaos on the ground in New York. Spider-man and friends jump into action, with even the Hulk stepping in to help. I want to hate these issues, but they were legitimately some of the best I've read. The final issue contained an especially touching tribute, with a broken J Jonah Jameson looking out his window to see Spider-man diving into the water to save someone. As everyone he knew died, Jonah realized that he'd wasted his life attacking an actual hero. However, fans were more than a little pissed off at the inclusion of Daredevil's corpse. How did he die? We don't know. The fan favorite character was just found in a pile of bodies, killed offscreen. As you can imagine, people weren't thrilled. Finally, Ultimate Fantastic Four. This was... one of the more out there side stories, but you remember how Sue Storm was in a coma? Well, it wasn't just any coma, it was a superpower coma, and they had to hunt down a specialist to help her, getting a hand from Sue's mom (who is definitely a good guy and no longer working for Doom). Also, the only doctor who could save Sue was a pedophile obsessed with her. Yeaaah. I'm gonna skip most of this, but the TL;DR is that Sue was brought back, with no help from her boyfriend Reed, who ran off to do his own thing. TL;DR: Ultimatum was poorly done. Little connection or organization between issues, bad writing, and 90% of it just being extremely graphic or sudden things thrown in for shock value. Magneto reversed the poles, tons of people died, most major heroes died, Magneto was killed. The Reaction Ultimatum was, on nearly every conceivable level, a failure. In order, the review site Comic Book Aggregator has the five issues scored by critics out of 10 at 6.3, 4.8, 3.7, 2.2, and 2.8, with fan reviews being even lower (4.9, 3.8, 3.2, 3.3, 1.7). The IGN review for the series ended with the reviewer bluntly stating that "Ultimatum is one of the worst comics I have ever read", calling it the "Ultimate nightmare" In a fandom where people can find an excuse to argue about any topic, if you bring up Ultimatum, it's enough to pull everyone together in hate. The writing, as you may have guessed, was abysmal. It reads like a toddler smashing action figures together, while his older brother looms overhead and delivers edgier and edgier narration of what's happening. Things like the Wasp being cannibalized were thrown in out of nowhere, purely for shock value. Loeb seemed to confuse "You feel sad when I kill all your favorite characters" with the ability to create genuine emotion. There were also some truly terrible lines of dialogue, such as: If you’re God, then God is dead! You think you can rape my brain? Xavier tried that and failed. Think again you giant Zippo -- the freakin' cavalry is here! Blob: (after eating the Wasp) Hey man, it was nothing personal. Hank Pym: (Bites off head) It was only personal. Sabretooth: (as he eats Angel) Murdered an angel. Guess that means I'm going to Hell for sure. Hawkeye: (Shoots Sabretooth) That's gonna leave a mark! The dialogue got so bad that some fans made a running joke out of editing the panels to make them more ridiculous and over the top. This is my personal favorite. People also criticized how interconnected it was. If you wanted any chance at understanding the five issue event, you had to buy around ten other comics, the reading order for which was left extremely unclear at the time. That means that most fans had no clue what was happening, and found out about critical events abruptly, or not at all. The event also screwed over a number of female heroes. Sue Storm was left functionally catatonic for most of it; the Wasp's entire arc of empowerment got cut short by being eaten, then saved by her "one true love" who had horrifically scarred her; in general they were just left without much agency. Sales for the comic started pretty well, with 114,230 copies sold. By the second issue, that had dropped to less than 75,000 copies. It managed to pull back up around 85,000 by the end, but even then, it was estimated that Ultimatum had managed to lose over 20,000 dedicated readers, without bringing any new ones in. Sure, those numbers were decently high, but the issue was, they'd killed the golden goose. Ultimate comics hadn't been selling quite as high, but their sales were still steady. Now, readers were dropping left and right, and they didn't have any series to hook them on. Loeb's strategy was to sacrifice eight years of buildup and character development for a few brief moments of sadness and anger. Ultimatum could shock, horrify, and sicken people, just as planned... but there was no plan for what happened next. According to some insider leaks, Marvel had actually planned to end the Ultimate universe fully, but changed their minds, and wanted it to continue. OK, so apparently Reddit has a 40,000 character limit, which I went well over. The post is continued in the comments here. submitted by /u/EquivalentInflation to r/HobbyDrama [link] [comments]
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reddit.com |
EquivalentInflation |
Sep 19, 2022 |
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SELL[US] -CHEAP! ABH Soft Glam, Too Faced Holiday/Palettes, elf Poreless Putty, Bite Amuse Bouche, Magnetic Liner & Lashes, Pale Foundations/Concealers/BB Creams, MAC, Innisfree, K-Beauty, ColourPop, Alkemia Perfume, Skincare, & tons of freebies!
Hello! To begin, shipping begins at $4 and PayPal F&F and Venmo are accepted as well as PayPal G&S if you cover the fees. Everything will be shipped out throughout the next week. I will leave sanitation to the buyer (though I'll wipe down all packaging and packing materials with alcohol and recommend you do the same!) and if payment isn't sent within 2 hours, I will pass the items to the next interested person unless otherwise discussed. I think I've priced everything fairly, but purchases over $25 are negotiable. Make me an offer! The minimum is $10 before shipping and finally, please limit yourself to 3 free with purchase items! If you're interested in more, each additional FWP will be $1. Thank you! :) NO GHOSTING PLEASE! Just let me know if you change your mind about purchasing, I don't mind at all. Otherwise, please don't comment! FOR SALE: EYES ABH Soft Glam Palette - only swatched a few times & includes brand new brush & plastic protectors, $25 Too Faced Sweet Peach Palette - moderately used, $14 Kat Von D Shade+Light Eye Quad in Plum - very lightly used besides accidentally nicking a pan with my nail :( , $7 Makeup Revolution Palette in Neutrals 2 - very lightly used, $3 Shiseido Integrate Accents Eyeshadow (discontinued!) - moderately used, free with purchase A'Pieu Eye Mousse Shadow in Butter Pie - swatched only, $1 Winky Lux Kitten Palette - very lightly used, $5 Maybelline Lemonade Craze Eyeshadow Palette - very lightly used, $5 Physician's Formula 4-in-1 Eye and Face Palette in Warm Nude - lightly used, $4 Physician's Formula 4-in-1 Eye and Face Palette in Natural Nude - very lightly used, $4 Maybelline Expert Wear Eyeshadow in Tastefully Taupe - brand new and sealed, free with purchase City Chic Eyeshadow Single in Skinny Latte - swatched only, free with purchase Tarte Tarteist Lash Paint Mascara DS - brand new & never opened with box, $2 Tarte Tarteist Lash Paint Mascara DS - brand new & never opened, $1 NYX Tinted Brow Mascara in Black - swatched only, $1 L'Oreal Bronzed Taupe Eyeshadow - brand new, $1 Maybelline Color Tattoo Cream Shadow in Vintage Plum - moderately used, free with purchase Wet n Wild Color Icon Loose Pigment in Unicorn Wishes - moderately used, free with purchase Tarte Rainforest of the Sea So Fine Waterproof Liquid Eyeliner - lightly used but lettering worn from lying in drawer, $1 TONYMOLY Easy Touch Brush Pen Eyeliner in 01 Smooth Black - brand new and sealed, $2 TONYMOLY Easy Touch Brush Pen Eyeliner in 02 Sweet Brown - brand new and sealed, $2 Bad Habit Beauty Eyeshadow Primer - very gently used, $1 AOA Studio Single Lashes - 50 brand new (6 removed), free with purchase Kiss Magnetic Lash Kit - tested once and includes magnetized applicator, but the magnet on one end of the left lash came missing. Free with purchase for the purpose of practicing applying magnetic lashes and seeing if they're worth the investment as these are a little pricey and have a steep learning curve! Ardell Magnetic Liner and Wispies Lash Kit - tested once and includes brush, $8 Benefit They're Real! Waterproof Eye Makeup Remover DS - tested once, free with purchase FACE Too Faced Born This Way Foundation in Cloud - barely used, ~1 year old, $14 L'Oreal Infallible Fresh Wear SPF25 Foundation in 400 Pearl - swatched only, $6 Flower Beauty Light Illusion Foundation in L0 Shell - swatched only, $6 Physician's Formula Healthy Foundation in FC1 - swatched only, $10 L'Oreal True Match SPF17 Foundation in W0.5 Creamy Ivory - swatched only, $3 Maybelline Dream Urban Cover SPF Foundation in 102 Fair Porcelain - swatched only, $???? CoverGirl Clean Fresh Skin Milk in 510 Porcelain - swatched only, $5 CoverGirl Clean Matte BB Cream in 510 Fair - swatched only, $2 CoverGirl CG Smoothers BB Cream in 805 Fair to Light - swatched only, $2 Revlon Candid Glow Foundation in 120 Buff - swatched only, $5 Nature Republic Botanical Cream Concealer in #23 Natural Beige - very lightly used, $3 elf 16-Hour Camo Concealer - Fair Warm - swatched only, includes box, $2 Maybelline Instant Age Rewind Concealer in Cool Ivory - swatched only, $2 Maybelline Instant Age Rewind Concealer in Ivory - swatched only, $2 Maybelline SuperStay Undereye Concealer in Ivory - brand new, $2 Figs and Rouge Soft Focus Pore Perfect Primer - tested once, $8 Manna Kadar Runway Ready Primer DS (pore minimizing & silicone-based) - brand new and sealed, free with purchase elf Poreless Putty Primer in Universal Sheer - brand new in box, $6 elf Poreless Putty Primer in Universal Sheer - brand new in box, $6 elf Luminous Putty Primer in Universal Glow - brand new in box, $6 Milani Prime Correct Redness Correcting & Pore Minimizing Tinted Primer - swatched only, $3 NYX Studio Perfect Photo-Loving Tinted Primer in Redness Correcting - swatched only, $4 MAC x Chris Chang Limited Edition Cream Color Base in Sock-it Xiqu - $3 Neutrogena Cheeky Wink Bouncy Flushed Blush in First Crush (feels like a ColourPop Super Shock Cheek) - swatched only, $3 Wet n Wild Color Icon Bronzer in Sunset Striptease - swatched only, free with purchase Wet n Wild Megaglo Highlight in Blossom Glow - swatched only, $1 Wet n Wild Megaglo Contour Palette in Caramel Toffee - very lightly used, $1 NYX Blush in Peach (discontinued!) - moderately used, free with purchase NYX Love You So Mochi Highlight Palette in Arcade Glam - swatched only, $4 NYX Cream Highlight & Contour Palette - moderately used, free with purchase Innisfree Pink Flower empty cushion foundation/BB cream case with mirror - $4 LIPS Lime Crime Plushies in Lavender Honey - swatched only, $6 MAC Liquid Lipstick in So Me - swatched only, $4 Clinique Pop Lip Colour + Primer in 06 Rose Pop DS - very lightly used, $2 Make Up For Ever Artist Rouge Creme Lipstick in Rosewood DS - very lightly used, has chemical scent, free with purchase Bite Beauty Amuse Bouche Lipstick in Honeycomb DS - very lightly used, $1 Bite Beauty Matte Creme Lip Crayon in Glace DS - brand new, $1 Bite Beauty Matte Creme Lip Crayon in Glace DS - lightly used, free with purchase The Saem Saemmul Wrapping Lip Tint in Real Red - swatched only, $1 Revlon Kiss Cushion Lip Tint in Naughty Mauve - swatched only (I removed the sponge), free with purchase NYX Lip Lingerie lipstick in Lace Detail - swatched only, $1 NYX Lip Lingerie Gloss in Sable - very lightly used, $1 NYX Pin-Up Pout lipstick in Rebel Soul (has a secret lip balm in the cap!) - very lightly used, $1 NYX Turnt Up! lipstick in Beam - swatched only, free with purchase elf Matte Lip Color in Tea Rose - very lightly used, free with purchase Wet n Wild Color Icon Lip Liner in Plumberry - sharpened once, free with purchase SKINCARE, BRUSHES, & FRAGRANCE Formula 10.0.6 Be Berry Clear Illuminating Peel mask - tested once, $3 balance me Radiance Face Mask DS - brand new and sealed, free with purchase Alkemia Perfumes Smoke & Mirrors 5ml - tested a few times, $7 Alkemia Perfumes Enigma 5ml - tested a few times, $7 Dior JOY Perfume 1ml - sprayed once, free with purchase Dior JOY Perfume 1ml - sprayed once, free with purchase Wet n Wild Crystal Cavern Clear Quartz Roller Ball Perfume in Prosperity - brand new, free with purchase Wet n Wild Crystal Cavern Clear Quartz Roller Ball Perfume in Healing - brand new, free with purchase Wet n Wild Crystal Cavern Clear Quartz Roller Ball Perfume in Balance - brand new, free with purchase Tom Ford Orchard Soleil Perfume 1ml - sprayed once, free with purchase Love & Beauty Refreshing Cucumber Sheet Mask - free with purchase Love & Beauty Soothing Tea Tree Oil Sheet Mask - free with purchase elf Small Stipple Brush - washed once, free with purchase elf Eye Contour Brush - washed once, free with purchase Wet n Wild Crease Brush - brand new in package, free with purchase Japonesque Velvet Touch Eye Essentials Brush Set (4 Brushes) - brand new in box, $10 GIFT SETS Too Faced Grande Hotel Cafe Holiday Collection - very gently used. Includes all 3 scented palettes in all original holiday packaging! $28 submitted by /u/mmagicbear to r/makeupexchange [link] [comments]
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reddit.com |
mmagicbear |
Mar 20, 2020 |
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SELL[US] - Too Faced Holiday/Palettes, elf Poreless Putty, Bite Amuse Bouche, Magnetic Liner & Lashes, Maybelline Age Rewind, Pale Foundations/Concealers/BB Creams, MAC, Innisfree, K-Beauty/Korean Sunscreens, lots of lips, ColourPop Super Shock & Gloss, Alkemia Perfume, Skincare, & tons of freebies!
Hello! To begin, shipping begins at $4 and PayPal F&F and Venmo are accepted as well as PayPal G&S if you cover the fees. Everything will be shipped out during the week of 1/6/20. I will leave sanitation to the buyer and if payment isn't sent within 2 hours, I will pass the items to the next interested person unless otherwise discussed. I think I've priced everything fairly, but purchases over $25 are negotiable. Make me an offer! The minimum is $10 before shipping and finally, please limit yourself to 3 free with purchase items! If you're interested in more, each additional FWP will be $1. Thank you! :) NO GHOSTING PLEASE! Just let me know if you change your mind about purchasing, I don't mind at all. Otherwise, please don't comment! WILL SWAP FOR: Gudetama Ipsy Bag Everyday Minerals Powder Foundation in 0W NYX Born to Glow Foundation in Pale Melt Smoke Sessions Palette Melt Gemini Palette ColourPop Pretty Fresh Tinted Moisturizer in Fair 2W Green foundation color correcting drops Looking for these in well-loved condition if possible just to test out the formulas! FOR SALE: GIFT SETS Too Faced Grande Hotel Cafe Holiday Collection - very gently used. Includes all 3 scented palettes in all original holiday packaging! $35 EYES Too Faced Sweet Peach Palette - moderate use of one shade, $15 Too Faced Chocolate Bon Bons Palette - very lightly used, $17 Kat Von D Shade+Light Eye Quad in Plum - lightly used, $8 Makeup Revolution Palette in Neutrals 2 - very lightly used, $4 Shiseido Integrate Accents Eyeshadow (discontinued!) - moderately used, $1 A'Pieu Eye Mousse Shadow in Butter Pie - swatched only, $1 ColourPop Super Shock Shadow in Acorn - lightly used, $1 Maybelline Lemonade Craze Eyeshadow Palette - very lightly used, $5 Maybelline x Gigi Hadid Cool eyeshadow palette - lightly used, $1 Wet n Wild Comfort Zone Palette - lightly used, $1 Wet n Wild Comfort Zone Palette - lightly used, $1 Wet n Wild Walking on Eggshells Quad - lightly used, free with purchase Wet n Wild Petal Pusher palette (discontinued!) - moderately used, free with purchase Maybelline Expert Wear Eyeshadow in Tastefully Taupe - brand new and sealed, free with purchase Elf Flawless Quad in Matte for Plum - lightly used, free with purchase Elf Flawless Quad in Smoky - lightly used, free with purchase City Chic Eyeshadow Single in Skinny Latte - swatched only, free with purchase MAC In Extreme Dimension Lash Mascara DS - brand new, free with purchase Tarte Tarteist Lash Paint Mascara DS - brand new & never opened with box, $2 Tarte Tarteist Lash Paint Mascara DS - brand new & never opened, $1 AOA Wonder Baked Eyeshadow in Cubano - very lightly used, free with purchase L'Oreal Bronzed Taupe Eyeshadow - brand new, $1 Maybelline Color Tattoo Cream Shadow in Vintage Plum - moderately used, free with purchase Wet n Wild Color Icon Loose Pigment in Unicorn Wishes - moderately used, free with Purchase Tarte Rainforest of the Sea So Fine eyeliner - lightly used but lettering is worn, $2 AOA Eyeshadow Primer - swatched once, free with purchase Bad Habit Beauty Eyeshadow Primer - very gently used, $1 AOA Studio Single Lashes - 50 new (6 removed), free with purchase Kiss Magnetic Lash Kit - tested once and includes magnetized applicator, but the magnet on one end of the left lash came missing. Free with purchase for the purpose of practicing applying magnetic lashes and seeing if they're worth the investment as these are a little pricey and have a steep learning curve! Ardell Magnetic Liner and Wispies Lash Kit - tested once and includes brush, $10 FACE A'Pieu Triple Wear SPF20 PA++ Foundation in Frozen (formula dupe for Estee Lauder Double Wear) - swatched only, $4 L'Oreal Infallible Fresh Wear SPF25 Foundation in 400 Pearl - swatched only, $7 NYX Can't Stop Won't Stop Foundation in Pale - swatched only, $7 Physician's Formula Organic Wear Silk Foundation Elixir in Fair - swatched only, $7 Flower Beauty Light Illusion Foundation in L0 Shell - swatched only, $6 L'Oreal True Match SPF17 Foundation in W0.5 Creamy Ivory - swatched only, $4 elf Flawless Finish Foundation in Light Ivory - swatched only, $2 Nature Republic Botanical Cream Concealer in #23 Natural Beige - very lightly used, $4 Benefit They're Real! Waterproof Eye Makeup Remover DS - tested once, free with purchase Innisfree Perfect UV Protection Korean Sun Cream for Dry Skin SPF50+ PA++++ - very lightly used, $4 Yadah Oh My Sun Slush SPF50+ PA+++ Korean Sunscreen - very lightly used, $4 CoverGirl Clean Matte BB Cream in 510 Fair - swatched only, $1 CoverGirl CG Smoothers BB Cream in 805 Fair to Light - swatched only, $1 Figs and Rouge Soft Focus Pore Perfect Primer - tested once, $8 elf Poreless Putty Primer - brand new in box, $7 Smashbox Photo Finish Pore Minimizing Primer DS - brand new, $1 Manna Kadar Runway Ready Primer DS (pore-minimizing & silicone-based like the Smashbox primer) - brand new, free with purchase Maybelline Instant Age Rewind Concealer in Cool Ivory - swatched only, $3 I also have one for sale in Ivory (swatched only, $3) that I can upload verification for on Wednesday! Maybelline SuperStay Undereye Concealer in 05 Ivory - brand new, $3 Milani Rose Blush in Romantic Rose - swatched only, $3 Physician's Formula Custom Blush/Highlight/Bronzer/Shadow Palette in Warm Nude - lightly used, $5 Physician's Formula Custom Blush/Highlight/Bronzer/Shadow Palette in Natural Nude - very lightly used, $5 MAC x Chris Chang Limited Edition Cream Color Base in Sock-it Xiqu - $3 Wet n Wild Color Icon Bronzer in Sunset Striptease - swatched only, free with purchase NYX Blush in Peach (discontinued!) - moderately used, free with purchase (note: the shade name is peach, but this is a very cool toned blush) NYX Wonder Stick Highlight & Contour Duo in Universal - swatched only, $3 Wet n Wild Megaglo Highlight in Blossom Glow - swatched only, $1 NYX Love You So Mochi Highlight Palette in Arcade Glam - swatched only, $4 elf Illuminating Highlight Palette - swatched only, $2 NYX Cream Highlight & Contour Palette - moderately used, $2 Wet n Wild Megaglo Contour Palette in Caramel Toffee - very lightly used, $1 Innisfree Pink Flower empty cushion foundation/BB cream case - $4 LIPS Lime Crime Plushies in Lavender Honey - swatched only, $8 ABH Liquid Lipstick in Pure Hollywood - swatched only, $5 MAC Liquid Lipstick in So Me (discontinued!) - swatched only, $7 ColourPop Ultra Glossy Lip in Netta (discontinued!) - swatched only, $3 Melt Cosmetics Lipstick in Voyeur - swatched only & includes box, $6 Clinique Pop Lip Colour + Primer in 06 Rose Pop DS - very lightly used, $2 Make Up For Ever Artist Rouge Creme Lipstick in Rosewood DS - very lightly used, $1 Bite Beauty Amuse Bouche Lipstick in Honeycomb DS - very lightly used, $2 Bite Beauty Matte Creme Lip Crayon in Glace DS - brand new, $2 Bite Beauty Matte Creme Lip Crayon in Glace DS - lightly used, $1 Peripera Ink Airy Velvet Tint in #3 Sold Out Red - very lightly used, $3 The Saem Saemmul Wrapping Lip Tint in Real Red - swatched only, $1 Make Mania Curvy Lip Silicone Gloss in Milky Pink - swatched only, free with purchase Make Mania Curvy Lip Silicone Gloss in Milky Pink - swatched only, free with purchase Revlon Kiss Cushion Lip Tint in Naughty Mauve - swatched only (I removed the sponge to keep it sanitary), free with purchase NYX Soft Matte Lip Cream in Abu Dhabi - swatched only, $2 NYX Lip Lingerie lipstick in Lace Detail - swatched only, $1 NYX Lip Lingerie Gloss in Sable - very lightly used, $1 Maybelline Vivid Matte Lip Color in Possessed Plum - very lightly used, free with purchase Revlon Colorburst Matte Balm in Elusive (discontinued!) - moderately used, free with purchase Revlon Colorburst Matte Balm in Sultry (discontinued!) - moderately used, free with purchase Revlon Colorburst Balm Stain in Honey (discontinued!) - moderately used, free with purchase Revlon Colorburst Balm Stain in Crush (discontinued!) - moderately used, free with purchase NYX Pin-Up Pout lipstick in Rebel Soul - very lightly used, $1 NYX Turnt Up! lipstick in Beam - swatched only, free with purchase Rimmel Lasting Finish Lipstick in 43 - very lightly used, $1 elf Matte Lip Color in Tea Rose - very lightly used, free with purchase elf Matte Lip Color in Praline - lightly used, free with purchase Wet n Wild Color Icon Lip Liner in Plumberry - sharpened once, free with purchase SKINCARE, BRUSHES, & FRAGRANCE Trader Joe's Rose Facial Oil - very lightly used, $1 Formula 10.0.6 Be Berry Clear Illuminating Peel mask - tested once, $4 balance me Radiance Face Mask DS - brand new and sealed, free with purchase Origins GinZing Eye Cream DS - tested once, free with purchase Alkemia Perfumes Smoke & Mirrors 5ml (discontinued!) - tested a few times, $7 Dior JOY Perfume 1ml - sprayed once, free with purchase Dior JOY Perfume 1ml - sprayed once, free with purchase Love & Beauty Refreshing Cucumber Sheet Mask - free with purchase Love & Beauty Soothing Tea Tree Oil Sheet Mask - free with purchase Trader Joe's Rich Hydrating Sheet Mask - $1 elf Small Stipple Brush - washed once, free with purchase elf Small Angled Brush - washed once, free with purchase Wet n Wild Crystal Cavern Clear Quartz Roller Ball Perfume in Prosperity - brand new, free with purchase Wet n Wild Crystal Cavern Clear Quartz Roller Ball Perfume in Healing - brand new, free with purchase Wet n Wild Crystal Cavern Clear Quartz Roller Ball Perfume in Balance - brand new, free with purchase Tom Ford Orchard Soleil Perfume 1ml - sprayed once, free with purchase submitted by /u/mmagicbear to r/makeupexchange [link] [comments]
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reddit.com |
mmagicbear |
Dec 8, 2019 |
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My no-buy year is over. Here's what I learned.
Hey all! Last year, I felt I had a lot more makeup than I needed, and I decided to do a year-long no-buy. I was heavily influenced by Hannah Louise Poston, who was still on her RONB (replacement-only no-buy) at the time. I hope you won’t mind a long post about my experience. I’ve tried to organize it so that it can be helpful to others who are thinking about or currently on a no-buy. What were my rules? I did not allow myself to buy any color cosmetics (including lipstick, lip gloss, blush, bronzer, highlighter), foundation, or fragrance for a year. I had so much in all these categories that I knew I wouldn’t run out of any of them before the year was over. I was allowed to repurchase staples like sunscreen, mascara, and core skincare items, but only on the condition that I had run out of any workable alternatives. I broke my rules once in December, when I impulse-bought a fragrance I used to like at a Marshall’s for $16. I did weekly makeup baskets for the whole year so that I could spend a fair amount of time evaluating what I own. I kept a small notepad near my makeup where I recorded what items were used each week, and a tally of how many times each item was used. I also noted my favorite items from each week. By the end of the year, everything that was not “favorited” at any point was decluttered, because I felt that, with so much makeup, I didn’t really need to keep things that I didn’t love. Here’s a picture of the notepad, so you get the gist of my organization. How much did I spend on beauty during my no-buy year? The total spent on myself during no-buy year (omitting gifts for my sister and friend) was $135.45. $135 got me four mascaras, one moisturizing toner, one moisturizer, one oil cleanser, one brow gel, one beauty sponge, one pack of cotton pads, one setting spray, one perfume, one sunscreen, and one pack of makeup wipes. So I spent a little less than $10 per item, on average. Each purchase except for the perfume was a permitted replacement within my rules. How many items did I finish during my no-buy year? Not a whole heck of a lot! Here is a breakdown of my empties from the past year. Most notable to me is that I was only able to finish one mini bronzer, one mini cream blush, and one pressed powder. I was not able to finish any colored lip products (despite trying). I was also only able to finish roughly an ounce of perfume. Skincare (19) 2 moisturizers (Cerave Moisturizing Lotion, First Aid Beauty Ultra Repair Cream) 2 sunscreens (Rohto Skin Aqua UV Super Moisture Gel SPF 50+, Drunk Elephant Umbra) 1 cleansing oil (Banila Co Clean It Zero) 2 micellar waters (Simple, Garnier pink cap) 2 moisturizing toners (Acwell Licorice pH Balancing Toner, It! Cosmetics Miracle Water) 5 face masks (Tosowoong Pure Green Tea x3, Jeju Natural Aloe, Dr Jart Water Replenishment) 3 packs of makeup wipes (Neutrogena, Pacifica, Ulta brand) 2 packs of cotton pads (Shiseido) Makeup (29) 4 mascaras (Covergirl Supersizer, Maybelline Lash Sensational, The Balm Mad Lash, Lancome Monsieur Big) 2 BB creams (BareMinerals Complexion Rescue, Physician’s Formula Organic Wear) 3 setting sprays (Wet N Wild Photofocus, Urban Decay Chill, Pixi Makeup Fixing Mist) 1 pressed powder (It! Cosmetics Bye Bye Pores) 1 bronzer (Tarte Park Avenue Princess DS) 1 cream blush (The Balm Caramel) 2 brow gels (Essence Make Me Brow, NYX Control Freak) 1 brow pencil (Annabelle Earth) 1 liquid liner (The Balm Schwing) 1 perfume rollerball 5 perfume samples 4 primer samples 2 lip balms (Hurraw Moon Balm and Jack Black Intense Therapy) 1 makeup sponge How did my collection change? Here is an album of my inventory from the start, middle, and end of this year. Through decluttering and using up, my collection decreased by about 20 items. I also depotted many of my eyeshadows and blushes into two magnetic palettes from an Etsy shop called Another Soul. The most-decluttered categories were lipstick, concealer, eyeshadow, and blush. I am very proud of how much more used my collection looks now than it did at the start of the year. What did I learn? My feelings about products change over time. Sometimes I apply a product and really don’t like it, and then when I apply it a month later, I love it. Similarly, a lot of my weekly favorites were items that I hadn’t used in a couple months, which tells me that I enjoy variety and novelty. I can recreate the exciting feeling of buying something new simply by using something I haven’t used in a while. Pan projects were useful tools, not because I necessarily accomplished my goals but because they taught me two lessons. The first is that makeup takes a long time to use up -- far longer than I understand. The second is that it’s not about products, it’s about techniques. The market is so saturated. There is nothing special about the foundations, powder blushes, or lip glosses I own. But there is something cool about the way I have made them work for me, and that has only come through repeated processes of trial and error. The pan projects I participated in were so valuable, not because of the progress I made on those items, but because they encouraged me to experiment, to stick with something, to find a way to love it. I can confidently say that I had no idea what I owned before the start of this year -- not really. Now, I have a collection of beloved favorites. I am better at applying makeup than I was at the start of the no-buy year. I get more compliments from my spouse and from others on my makeup than I ever did in the past. I guess this is intuitive, but when you buy something new, you have to learn how to use it. When you don’t buy anything new, and you get busy learning about what you already have, you get better at using it. It’s not the most important thing, but it is a nice side effect. Eyeshadow palettes are not for me. Every one that I owned got depotted this year, except a small six-pan palette. I bought those palettes because it seemed like everyone else loved them, but the truth is that I never once enjoyed wearing dark, dramatic, or colorful eye looks. I always felt overly made-up and self-conscious. I actually prefer the way I look with no eyeshadow on at all. So I thanked the palettes for teaching me an expensive lesson and tossed the packaging and all the shades I never wanted to use. Now I have a boring magnetic palette full of shimmery taupes and mid-tone browns. I plan to use these shadows occasionally and not buy any more eyeshadow. One day they will probably all get given away or thrown away. I was buying makeup to cope with what my therapist sometimes calls “unpleasant realities.” I was buying makeup in an attempt to regain control over situations that I found unsettling. The excitement of buying makeup, the fun of Googling swatches, the distraction of planning purchases -- it all temporarily distracted me from situations I didn’t want to deal with, or feelings I didn’t want to feel. I think, in part, it was a coping mechanism for the challenges of adult life. But it never helped. Buying makeup to deal with life’s challenges only resulted in me having less money and more lipstick. The only thing that helped was accepting reality, feeling my feelings, and doing my best. I still Google swatches and browse for makeup sometimes when I’m stressed. The difference now is that it only costs me a little time and mindfulness, instead of hundreds of dollars. Do I recommend a year-long no-buy? I am so glad I did this no-buy. I can only speak for myself, but I needed the year off of purchasing to “re-wire” my thoughts and behaviors. Buying makeup was totally preventing me from enjoying makeup. Previous to my no-buy year, I would want something, think about it for days and days, and then buy it almost just to stop the noise in my mind. I believed that if I thought about it for days at a time, it must mean that I truly want it and should have it. But this is just not true. You can think about a makeup item for days, weeks, months, years and it doesn’t mean you need or deserve it. Learning to acknowledge and validate my desire for new makeup without actually buying new makeup -- getting comfortable with the wanting -- was the key practice I developed during my no-buy year, and I plan to continue practicing that now that the year is over. I also really enjoyed recording the makeup I used, what I loved using the most, and what I was able to use up in a year, because this data will help to guide smarter purchases going forward. For example, I now have hard evidence that I only get through about two facial moisturizers per year, which can help me budget and plan going forward. There is a narrative of “makeup as a hobby” in a lot of online beauty spaces. I think this is great, and I myself have found that makeup can really boost my mood and inspire creativity. However, there is a difference between a makeup hobby and a makeup-buying hobby, and buying stuff we don’t need is something of a national pastime in the United States, where I live. Data collected last year by Northwestern Mutual revealed that in households that carried debt, the average individual debt in the U.S. was $38,000 -- excluding mortgage loans. (Car loans and credit card debt make up the largest share of these individual debts.) In contrast, the median household income was $63,179 in 2018, according to the Census. (Note that I am comparing individual debt to household income -- $63k is to cover entire households, including children.) Further, the disparity between the poor and the wealthy is enormous and has been increasing. While the poverty rate has remained fairly consistent overtime, the share of income earned by the top 1% of earners has doubled in the past few decades. The data indicates that if you can comfortably afford to spend a significant portion of money on makeup every year, you are among the very few. If your makeup buying is negatively impacting your finances, you are not alone and there are ways out. What will I do now? Honestly, I’m not totally sure. I’m interested in some new makeup items, but I don’t actually want to buy them because now I know my collection better, I don't want new items that will distract me from the stuff I already have. At the moment, I’m planning to buy myself one or two new things for my birthday and then go back on the replacement-only no-buy. The way I think about makeup now is that, for a couple years, I bought the same amount of makeup I should have spread out over a decade. Now it’s time to just use all that stuff I bought. The buying is over, for now. Everyone is different, but I have found that I am just not comfortable owning more makeup than I can reasonably use or appreciate. I don't aspire to use up every item I own, but I do aspire to not purchase items that I basically already own just because they're pretty, or because they're new, or because I like the packaging, or because someone on the internet said it was good. No. I already own blush. I'm good. Thanks for reading, and thank you for being here at Makeup Rehab. This sub has been my safe haven on the internet for the past few years, and I am so, so grateful to every single person who reads and posts here. submitted by
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reddit.com |
gingerkween |
Sep 24, 2019 |