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Home / Beauty / Mascara

Mascara

US United States
Sustained growth Low volatility Seasonal (Jan) Forecasted decline Beauty Product
Mascara
What is Mascara?

Mascara is a cosmetic product used to enhance the appearance of eyelashes. It is typically applied to the lashes to make them appear longer, thicker, and darker.

Treendly Index Treendly Forecast Google TikTok Amazon
MOM: +6.25%
How much search volume does it get?
Google searches
60.5K/mo
Amazon searches
404.1K/mo
TikTok views
6.3B
TikTok videos
333.9K
Who is interested in this?
Gender
Female
90%
Unspecified
6%
Male
4%
Age
18-24
63%
25-34
19%
35-44
7%
45-49
3%
50-54
3%
55-64
3%
65+
3%

Is Mascara trending?

Yes. Mascara growing with a month-over-month change of 3.55% over the past 5 years, with approximately 60,500 monthly searches.

This is a seasonal trend that peaks every January. The seasonal demand is forecasted to decline over the next year.


Why is Mascara trending?

1
Enhances Eye Appearance
Mascara helps to define and accentuate the eyes, making them appear more open, awake, and attractive.
2
Creates the Illusion of Longer Lashes
By coating the lashes with a dark pigment, mascara creates the illusion of longer and fuller lashes, making the eyes appear more dramatic.
3
Adds Volume and Thickness
Mascara formulas often contain ingredients that add volume and thickness to the lashes, making them look fuller and more voluminous.
4
Defines and Separates Lashes
The brush or wand applicator of mascara helps to separate and define individual lashes, giving them a more polished and well-defined look.
5
Versatile and Customizable
Mascara comes in various formulas, such as lengthening, volumizing, curling, and waterproof, allowing individuals to choose the type that suits their desired look and needs.
6
Easy to Use and Accessible
Mascara is a user-friendly cosmetic product that can be easily applied by individuals at home without the need for professional assistance. It is also widely available in beauty stores and online.

Where is this trending?

Images
mascara mascara mascara mascara mascara
Related queries
Demographics
Gender
Female
90%
Unspecified
6%
Male
4%
Age
18-24
58%
25-34
24%
35-44
10%
45-49
4%
50-54
4%
55-64
4%
65+
4%
6.3B video views
333.9K published videos
Demographics
Age
18-24
74%
25-34
16%
35+
10%
Top countries
Switzerland
19%
Denmark
14%
Norway
12%
Sweden
11%
Finland
8%
Audience interests
Beauty Other Beauty Nail Art Oddly Satisfying Hair
Related hashtags
#mascarareview #eyeliner #maybelline #maskara #eyeshadow

What are people saying?

45 threads
AI Insights Mixed sentiment
Discussions about mascara primarily revolve around its use in personal grooming, product recommendations, and frustrations with application techniques. Users share experiences and tips for achieving desired looks with mascara.
Product Recommendations
Users frequently discuss their favorite mascara brands and formulations, sharing personal experiences and results.
Application Techniques
Many users express challenges with applying mascara correctly, leading to discussions on tips and tricks to improve application.
Frustrations with Performance
Some users mention issues like smudging, clumping, or difficulty in removing mascara, highlighting common pain points.
Makeup Routines
Mascara is often mentioned as a staple in daily makeup routines, with users discussing how they incorporate it alongside other products.
Pregnancy and Makeup
Some discussions touch on maintaining beauty routines, including mascara use, during pregnancy, reflecting on personal appearance.
Common questions
  • What are the best waterproof mascaras?
  • How do I prevent mascara from smudging?
  • What is the difference between volumizing and lengthening mascara?
  • How often should I replace my mascara?
  • What are the best techniques for applying mascara?
Pain points
  • Mascara smudges easily.
  • Difficulty in achieving desired volume or length.
  • Clumping and flaking issues.
  • Challenges with removal without damaging lashes.
  • Time-consuming application process.
r/tressless
Oral minoxidil from has turned my eyelashes into this! People (essentially women) are asking if I'm wearing mascara.
submitted by /u/Alternative-Dare-642 to r/tressless [link] [comments]
Alternative-Dare-642 · Mar 18, 2026
r/drugstoreMUA
Your holy grail mascara?
I've been using the Maybelline Lash Sensational for the past 10-ish years. I've finished my latest tube and wouldn't mind trying something new. So what's your holy grail mascara? submitted by /u/DragonStitcher to r/drugstoreMUA [link] [comments]
DragonStitcher · Mar 17, 2026
r/MakeupAddiction
Battle of mascaras
Which of these three in your opinion is the best? I recently purchased Panorama and was shocked at how pretty it made my lashes look, like the volume wasn’t too dramatic and neither the length! Sky High is still my number one tho but who knows maybe with more use of Panorama that’ll change 🤷‍♀️ telescopic separated my lashes nicely and gave me a lot of length, but too much length for me sadly 😭😭 submitted by /u/chuu4chuu to r/MakeupAddiction [link] [comments]
chuu4chuu · Feb 20, 2026
r/MakeupAddiction
Bought and tried blue mascara and eyeliner for the first time - it’s so cool! No clue where i would wear this too tho..
submitted by /u/LiterallyLittty to r/MakeupAddiction [link] [comments]
LiterallyLittty · Feb 18, 2026
r/beauty
Okay, I have a silly question that's plagued me for years: how do I prevent this smudge from appearing every time I wear mascara?
I generally prefer how my eyelashes look without curling them, but even when I've tried to curl them out of the way, it still seems to usually happen. Setting spray doesn't seem to make any difference, either. I don't think I'm putting the mascara on too thick, but ...maybe? I only ever give it one, sometimes two passes with the applicator. Is this something I'm just going to have to live with, and get used to clearing away occasionally? It seems to only look good for two or three hours before it starts to show up after I leave the house. submitted by /u/NDHardage to r/beauty [link] [comments]
NDHardage · Jan 26, 2026
r/MakeupAddiction
what drugstore mascaras give a result like this? (waterproof or tubing preferred)
hi! i’m trying to find a drugstore mascara that gives this kind of look: very defined, long lashes with that feathered effect, not super clumpy but still bold. i’m especially interested in waterproof or tubing mascaras because regular formulas smudge on me really easily. curl-holding is a huge plus too. if anyone knows of any drugstore mascaras that can get close to this look (or combos / techniques), i’d love recommendations! thanks 💗 submitted by /u/Top_Main7634 to r/MakeupAddiction [link] [comments]
Top_Main7634 · Jan 19, 2026
All threads (45)
Thread Source Author Date
Welche braune Wimperntuschen von DM könnt ihr mir empfehlen?
Ich hab gehört diese Skyhigh Mascara (hoffe ich hab sie richtig ... ist eure Erfahrung mit dieser Mascara? Habt ihr andere Empfehlungen für...
www.gutefrage.net Schueler8 Apr 10, 2026
Falha na prestação de serviço de transporte: Mudança de rota, atraso de 5h e informação [Editado pelo Reclame Aqui] no aplicativo pela Buser.
... às 8h02. Dado falso que mascara o descumprimento do contrato e...
www.reclameaqui.com.br YT5J8Q1Oa-KhhapK Apr 10, 2026
(Prime Sparabo) Maybelline New York Sky High Burgundy Haze Mascara, Weinrot/ Burgunder,
... gutes Angebot für den Maybelline Mascara. Auch im Stationären Handel wie... OHNE LIMITS: Die Sky High Mascara wurde entwickelt, um deine Wimpern...
www.mydealz.de BillyK Apr 10, 2026
RE:Say What?: Commercials That Made Us Scratch Our Heads
I find that in a commercial for any brand of mascara, the eyelashes always look better before they put on mascara. Every time I see lumps of mascara on the lashes that are fugly.
forums.primetimer.com chessiegal Apr 10, 2026
RE:The BuzzJack Friday Chart Show Thread: 10th April 2026
... Here.” and the made-for-repeat-listening “Black Mascara.”, she unleashed “Escapism.” featuring 070...
www.buzzjack.com JosephStyles Apr 10, 2026
Ist das Wimpern Serum von alverde empfehlenswert?
..., da ich aber jeden Tag Mascara benutzte sind sie dünner geworden...
www.gutefrage.net Kysf9goq3983 Apr 10, 2026
Superbet não creditou valor de cash out e o suporte deu um passafora e deixou no vacuo
... o valor que voltou: GC Mascara RC Arbaa Resultado Final 1...
www.reclameaqui.com.br 0000000003301499 Apr 10, 2026
Entrega cancelada por descaso da Transportadora Uello com alegação de endereço não encontrado, apesar de facilidade de acesso e contato prévio do cliente.
...) ou se essa justificativa apenas mascara a falta de tentativa.
www.reclameaqui.com.br 0000000004880841 Apr 10, 2026
RE:C'est terminé...
... matin. J'ai même mis du mascara. Ce que je déteste le...
forum.doctissimo.fr Endj Apr 10, 2026
RE:April 2026 chemo starters
... gently go through it. For mascara, find a water based one ...
forum.breastcancernow.org foxgem Apr 10, 2026
RE:Welche Kosmetikmarke ist euer Favorit?
Ich mag das Mineralpuder von Bare minerals, paula's choice, Elisabeth Grant, Beyer und Söhne, mein heiliger Gral, die Mascara ist von Catrice. Ich probiere aber als Beauty Junkie auch immer etwas Neues aus.
www.gutefrage.net DianaValesko Apr 10, 2026
Eksik Fırçalı Mascara İçin Ürün Değişimi Talebi
... ’ten Mon Amour Lash Exceptional Mascara Very Black rimel satın aldım...
www.sikayetvar.com Gülcan Apr 9, 2026
Reclamação sobre possível falsificação de produtos Wella Oil Reflections adquiridos via Amazon e Mercado Livre
... Alemanha. Enquanto o condicionador e mascara da mesma linha, que comprei...
www.reclameaqui.com.br 0000000007009426 Apr 9, 2026
어떻게 노래 이름이 화장품 GOAT ㅋㅋ
https://youtu.be/SE4dfaFDFT8?si=m-MfqYjRTFYrPNyX   [한글자막] 킹누 King Gnu - MASCARA 마스카라 LIVEHOUSE TOUR 2025 CLUB GNU EDITION [한글자막] King Gnu - MASCARA 마스카라 LIVEHOUSE TOUR 2025 CLUB GNU EDITION 수익창출 X원곡 (셀프 커버) : King Gnu - MASCARA원곡 (셀프 커버) 들으러가기 ? https://youtu.be/hkMNf8OBMyw?si=... youtu.be 마스카라 ㅋㅋ
gall.dcinside.com 넘친물의행방 Apr 9, 2026
RE:Har du det hemma? Del 2
Nej Mascara?
www.familjeliv.se Blond tjej Apr 9, 2026
Reclamação sobre Geladeira Brastemp Inverse com defeito após 4 meses de uso, problema de estufamento na parte inferior e mau cheiro.
... ESTAR EM QUARENTENA RECEBO DE MASCARA ME TREMENDO TODO, DEVIDO A...
www.reclameaqui.com.br 4TGbrql-m6WRjd3M Apr 9, 2026
RE:Chiclana: Entrega de diplomas a los 12 alumnos del curso de soldadura
tienen que explicarles como se coloca la mascara bien, se ve que les ha pillado la soldadura pero bien
forocoches.com Sins Apr 9, 2026
Máscara de cílios à prova d'água não removível: propaganda enganosa e falta de respeito
Comprei uma Mascara para cílios a prova d'agua ...
www.reclameaqui.com.br 0000000002769856 Apr 9, 2026
RE:How Catholics Should Approach the Arab Israeli Conflict
“Bizarre, 2 posts and both of them ranting personal attacks.” It snarled as it lifted its skirt and backed away. Tears smeared its mascara as its eyes shifted around looking for an exit.
freerepublic.com wildcard_redneck Apr 9, 2026
RE:Welcome Home #47 Donald J Trump.
..." LezBob? He has upped his mascara game ...Big win for MAGA...
www.therx.com Bozzie Apr 9, 2026
RE:The Ingham Family #406 Attempting that banger in Bangor?
..., probably done the same with mascara and lip gloss type smaller...
tattle.life GreaseMop Apr 9, 2026
Recebimento de Caixa de Março com Paleta de Sombras Quebrada e Itens Ausentes
Novamente a mesma coisa, minha caixa de março chegou em abriu, e a paleta de sombras que veio, chegou toda quebrada, sujou a nessesaire de novo. Na nota diz que veio produto da Keune, nao veio ( 1 shampoo e 1 mascara) , estou indignada.
www.reclameaqui.com.br 9eFW7lGJZKhiJRjV Apr 9, 2026
RE:Sugestão de Melhoria no Algoritmo de Avaliação de Empresas do Reclame Aqui para Unificar Perfis e Garantir Veracidade
... nota no perfil "Oficial" não mascara automaticamente o desempenho de uma...
www.reclameaqui.com.br Reclame AQUI Apr 9, 2026
Oral minoxidil from has turned my eyelashes into this! People (essentially women) are asking if I'm wearing mascara.
submitted by /u/Alternative-Dare-642 to r/tressless [link] [comments]
reddit.com Alternative-Dare-642 Mar 18, 2026
Your holy grail mascara?
I've been using the Maybelline Lash Sensational for the past 10-ish years. I've finished my latest tube and wouldn't mind trying something new. So what's your holy grail mascara? submitted by /u/DragonStitcher to r/drugstoreMUA [link] [comments]
reddit.com DragonStitcher Mar 17, 2026
Battle of mascaras
Which of these three in your opinion is the best? I recently purchased Panorama and was shocked at how pretty it made my lashes look, like the volume wasn’t too dramatic and neither the length! Sky High is still my number one tho but who knows maybe with more use of Panorama that’ll change 🤷‍♀️ telescopic separated my lashes nicely and gave me a lot of length, but too much length for me sadly 😭😭 submitted by /u/chuu4chuu to r/MakeupAddiction [link] [comments]
reddit.com chuu4chuu Feb 20, 2026
Bought and tried blue mascara and eyeliner for the first time - it’s so cool! No clue where i would wear this too tho..
submitted by /u/LiterallyLittty to r/MakeupAddiction [link] [comments]
reddit.com LiterallyLittty Feb 18, 2026
Okay, I have a silly question that's plagued me for years: how do I prevent this smudge from appearing every time I wear mascara?
I generally prefer how my eyelashes look without curling them, but even when I've tried to curl them out of the way, it still seems to usually happen. Setting spray doesn't seem to make any difference, either. I don't think I'm putting the mascara on too thick, but ...maybe? I only ever give it one, sometimes two passes with the applicator. Is this something I'm just going to have to live with, and get used to clearing away occasionally? It seems to only look good for two or three hours before it starts to show up after I leave the house. submitted by /u/NDHardage to r/beauty [link] [comments]
reddit.com NDHardage Jan 26, 2026
what drugstore mascaras give a result like this? (waterproof or tubing preferred)
hi! i’m trying to find a drugstore mascara that gives this kind of look: very defined, long lashes with that feathered effect, not super clumpy but still bold. i’m especially interested in waterproof or tubing mascaras because regular formulas smudge on me really easily. curl-holding is a huge plus too. if anyone knows of any drugstore mascaras that can get close to this look (or combos / techniques), i’d love recommendations! thanks 💗 submitted by /u/Top_Main7634 to r/MakeupAddiction [link] [comments]
reddit.com Top_Main7634 Jan 19, 2026
What’s your HOLY GRAIL mascara?!
I’ve never found a mascara that I’ve bought 2 of. Usually I’ll use a tube and move on to another brand. What’s your go to that you’ll use until the day you die!? submitted by /u/imanxiousss to r/Makeup [link] [comments]
reddit.com imanxiousss Jan 15, 2026
HOLY HELL, this mascara!
Just bought this last week and OMG, it is amazing! For reference I've used Ilia and Maybelline Sky High and have tried probably 15 other brands in the past 35 years and THIS one is my favorite. It's a stiff but flexible silicone (?) brush, not the kind with all the bristles. I went back and got five more. Go get em, friends! submitted by /u/djSush to r/dollartreebeauty [link] [comments]
reddit.com djSush Dec 13, 2025
god forbid a girl want a dramatic mascara 🥹
more drama pls 😭 submitted by /u/cynnahbun to r/LetGirlsHaveFun [link] [comments]
reddit.com cynnahbun Nov 15, 2025
New to Mascara -- Which to Buy?
https://preview.redd.it/p8hpb0ckw30g1.png?width=722&format=png&auto=webp&s=6da71bd93de5586c5e852ca7623808880ee38ec0 https://preview.redd.it/twteapslw30g1.png?width=719&format=png&auto=webp&s=1cbf76e626aacd36a4150965f34a38e9cfd13982 https://preview.redd.it/yvp2mzenw30g1.png?width=731&format=png&auto=webp&s=dcae035944413343183bfd119cc1b8059c9b5d8a https://preview.redd.it/unyt6huow30g1.png?width=725&format=png&auto=webp&s=ef1d26c4877c7c0cead62b53784fcf0a49038f7e https://preview.redd.it/yi50tsaqw30g1.png?width=734&format=png&auto=webp&s=297f741112bc52e1e01c0290b56e853cc70bcbc8 https://preview.redd.it/eoevbhfrw30g1.png?width=714&format=png&auto=webp&s=a98365f76e10688d0c6c6422ca13c2bf3e93a2ae Hi everyone, this is my first time on here! :) I'm a teen girl who doesn't usually wear makeup, but I've had a Sephora gift card for a while and wanted to try something new. I've been going through some personal insecurities lately, and I thought maybe etrying somethign new could help. I’m interested in trying mascara, but I’m not really sure where to start. The photos above are mascaras I’ve been looking at based on some suggestons on recent posts here. Can anyone tell me which ones are good, or if they have any other suggestions? I’ve been told I have long lashes, and I’m looking for something subtle, not too dramatic or noticable. I’d really appreciate any advice or recommendations! Thanks so much in advance! 💖 submitted by /u/Conscious_Dream_4514 to r/Sephora [link] [comments]
reddit.com Conscious_Dream_4514 Nov 8, 2025
Le quitan la mascara a agente de ICE en Chicago, de donde creen que era?
Les sorprende? O la verdad no? En mi opinión ya me imaginaba algo así. submitted by /u/Ok-Extent8333 to r/mexico [link] [comments]
reddit.com Ok-Extent8333 Oct 26, 2025
Heroine Make Mascara
This mascara has been my holy grail since 2020. I love it so much and it works so well on asian lashes!! As you can see my natural eyelashes are long but they grow straight. I’m using the volume & curl version 🤩 submitted by /u/irelytoomuchonreddit to r/AsianBeauty [link] [comments]
reddit.com irelytoomuchonreddit Sep 16, 2025
Anyone else have a good eye and bad eye with mascara?
My right eye (left on pic) always takes mascara quite well. But my left eye (under piercing) always struggles!! No idea why Eyelash curler - Kevin Aucoin Mascara - Loreal telescopic waterproof Lash comb - Uklash submitted by /u/Purple5600 to r/MakeupAddiction [link] [comments]
reddit.com Purple5600 Aug 25, 2025
Trying to find an old mascara
It looks like her dress. A gold tube with the same texture as the dress. I can’t recall the name 😭 tried to head to google, but as you know it’s not the same as it was twenty years ago 😭 so useless. Anyway, if you figure it out: blessings on you for all of eternity! TYIA! submitted by /u/megmarsant333 to r/MakeupAddiction [link] [comments]
reddit.com megmarsant333 May 5, 2025
40 and an advocate for being natural. No dye in my hair and I wear mascara maybe twice a month.
Really love my necklace. Wear it all the time! Have had it since before 1992. Was a gift from my grandpa who passed in 92. submitted by /u/notawildaccount to r/40something [link] [comments]
reddit.com notawildaccount Dec 13, 2024
Hello, makeup tips? Never worn makeup besides mascara.
submitted by /u/Lee_Uhs to r/Makeup101 [link] [comments]
reddit.com Lee_Uhs Nov 21, 2024
I finally found the perfect mascara (at least for me) + 14hrs wear test
✨ PERIPERA INK BLACK CARA ✨ Since 8.8 bukas, ihahabol ko na to at baka sakaling mabudol ko rin kayo kasi nabudol lang din ako and by far, this is the most sulit at worthy na budol. 🥹 Idk if Im credible enough pero I just wanna share my experience with this mascara. For the longest time, never ako nakagamit ng mascara that can hold up the curl. Babagsak at babagsak talaga after ilang hours. I also tried lash perm pero hindi rin tumatagal. Lash extensions? Nah, mahilig ako magkusot ng mata tapos nakalbo rin lashes ko. 🥲 Then I saw a vid on tiktok by @krishabala about her fave mascaras and among the 4 that she mentioned, dito ako pinakanagka-interes kasi can hold the curl daw tapos volumizing and lengthening pa tapos pinakamura rin daw sa apat. Sino bang ayaw ng ganun di ba? So checkout agad si anteh. Sinabayan ko na rin ng sobrang pinagkakaguluhan na Glamfix curler. I attached photos for reference. May caption na rin and time stamps. I live in Montalban and works in Mandaluyong, that’s 4 rides one way (tryk, ejeep, jeepney, mrt) and I allot 2.5hrs of travel time for that plus a good 15-minute walk to the office from Shaw Station. And for my lashes to stay curled like in the 4th pic, I can truly say that I have finally found the perfect mascara (and curler) for my stubborn eyelashes. 🥹 submitted by /u/tepta to r/beautytalkph [link] [comments]
reddit.com tepta Aug 6, 2024
Best Mascara that you tried till date
submitted by /u/Happiegeek to r/AsianBeauty [link] [comments]
reddit.com Happiegeek May 17, 2024
28f I know my forehead is as wide as your nearest airport but maybe it fits my Asian face. No makeup except mascara and lip tint.
submitted by /u/shesabrokenfighter to r/truerateme [link] [comments]
reddit.com shesabrokenfighter May 17, 2023
TIL in 1915 a farmer saw his sister make her own mascara with coal and petrolium jelly and thought he could make a better product. His invention was easier to apply and won't burn a woman's eye. He named his new company Maybelline after his sister Maybel and the base material Vasaline.
submitted by /u/shaka_sulu to r/todayilearned [link] [comments]
reddit.com shaka_sulu Feb 8, 2023
Comparing 3 popular asian mascaras + non-AB recommendations
submitted by /u/froyoandsushi to r/AsianBeauty [link] [comments]
reddit.com froyoandsushi Dec 19, 2022
Looking for some unbiased CC, do I need to be more conservative with my mascara? I’ve done them like this for years bc of body dysmorphia, but wanna know if it looks silly.
submitted by /u/stormybitch to r/MakeupAddiction [link] [comments]
reddit.com stormybitch Dec 1, 2022

What influencers are talking about this?

Nikki Tutorials
@nikkietutorials
Professional makeup artist and beauty influencer known for her makeup tutorials, including many on mascara.
Tati Westbrook
@glamlifeguru
Beauty YouTuber and influencer who shares makeup reviews and tutorials, including mascara applications.
Huda Kattan
@hudabeauty
Beauty influencer and entrepreneur behind Huda Beauty, sharing tips and product recommendations for mascara.
Jackie Aina
@jackieaina
Beauty influencer known for her product reviews and makeup tutorials, including various mascara brands.
Zoe Sugg
@zoella
Lifestyle and beauty influencer who shares makeup tips and product recommendations, including mascara.