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Food & Nutrition   Product   Rapid growth  Medium opportunity   

Mochi is a Japanese rice cake made from glutinous rice that has been pounded into a sticky, chewy texture. It is often filled with sweet or savory fillings and can be served in a variety of ways.


Track this trend
(Monitor this trend over time)


 12 Months
Average: 74.31%
Trend: growing
MOM change: 0.57%
 5 Years
Average: 50.51%
Trend: growing
MOM change: 4.79%

Top reasons why this topic is getting popular

1. Traditional Japanese Dessert

Mochi has been a traditional Japanese dessert for centuries and is often served during special occasions such as New Year's celebrations. Its popularity has spread beyond Japan and is now enjoyed in many other countries.

2. Versatile Ingredient

Mochi can be used in a variety of dishes, from sweet desserts to savory snacks. It can be grilled, fried, or boiled and can be filled with a variety of ingredients such as red bean paste, ice cream, or cheese.

3. Instagrammable Food Trend

Mochi's unique texture and colorful appearance make it a popular food trend on social media platforms such as Instagram. Many food bloggers and influencers have shared photos and videos of mochi-based dishes, increasing its popularity.

4. Gluten-Free Option

Mochi is made from glutinous rice, which is gluten-free, making it a popular option for those with gluten sensitivities or celiac disease. It is also a low-fat and low-calorie snack option.

5. Increasing Availability

As mochi gains popularity, it is becoming more widely available in grocery stores and restaurants outside of Japan. This has made it easier for people to try and enjoy this unique and delicious treat.

Who's talking about this trend?

1. Mochi the Frenchie (@mochi)

Adorable French Bulldog who became an Instagram sensation with his cute and funny videos.

2. Mochi Kitchen (@mochikitchen)

Food blogger sharing delicious recipes, with a focus on mochi-based dishes.

3. Mochi Magazine (@mochimag)

Online publication dedicated to Asian American culture, featuring influencers and stories related to mochi and its significance.

4. Mochi Studios (@mochistudios)

Art and design studio known for their adorable mochi-inspired characters and products.

5. Mochi Kids (@mochi_kids)

Children's clothing brand offering cute and comfortable outfits, often featuring mochi-themed designs.

Latest forum discussions

We tracked 9532 total in the last 3 months

Published on 2024-04-07 in the 농구 유니폼 forum
This discussion is in English.
Now for a afternoon snack. Mochi.
Published on 2024-04-07 in the Eat-Drink-Man-Woman forum
This discussion is in English.
Now for a afternoon snack. Mochi.
Published on 2024-04-07 in the Eat-Drink-Man-Woman forum
This discussion is in English.