General search term.
Might be referring to: oatmeal baths for your dog can help to soothe dry, itchy skin. Oatmeal can be ground up and added to warm bath water for softer water. You can also make an oatmeal paste with water and ground oats, soothing your dog's skin and coat. Oatmeal shampoos help with flakes on your dog's skin as well as treat skin allergies..
This is a seasonal trend that repeats every June.
This trend is forecasted to be growing in the next 2 years.