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live demand report in US

Reading Glasses

Health   Product   Dec   Rapid growth  Low opportunity   


Reading glasses are eyeglasses designed to help people with presbyopia, a condition that causes difficulty in focusing on close-up objects. They have lenses that magnify nearby objects, making it easier for individuals to read or perform other tasks that require close vision.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

90.5K
searches/mo

 12 Months
Average: 82.1%
Trend: declining
MOM change: -1.33%
 5 Years
Average: 78.25%
Trend: growing
MOM change: 4.66%

Top reasons why this topic is getting popular

1. Age-related vision changes

As people age, their eyes undergo natural changes that can affect their ability to see up close. Presbyopia is a common condition that typically occurs after the age of 40. Reading glasses provide a simple and affordable solution for individuals experiencing age-related vision changes.

2. Convenience and accessibility

Reading glasses are widely available and can be purchased without a prescription. They are often sold in pharmacies, supermarkets, and convenience stores, making them easily accessible to anyone in need of near vision correction.

3. Affordability

Compared to prescription eyeglasses, reading glasses are generally more affordable. They offer a cost-effective option for individuals who only require magnification for close-up tasks and do not have other vision problems.

4. Fashion accessory

Reading glasses have become a fashion accessory, with many stylish designs and frames available. People now have the opportunity to express their personal style while also improving their vision.

5. Increasing digital device use

With the rise in digital device use, such as smartphones, tablets, and e-readers, more people are experiencing eye strain and discomfort from prolonged screen time. Reading glasses can alleviate these symptoms by providing the necessary magnification for reading small text on screens.

Who's talking about this trend?

1. Famous Four Eyes (@famousfoureyes)

Fashion influencer and eyewear enthusiast who frequently showcases stylish reading glasses on their Instagram account.

2. Specs Appeal (@specs_appeal)

Lifestyle influencer who shares their passion for reading and fashionable reading glasses on their Instagram account.

3. The Spectacle Squad (@thespectaclesquad)

Group of friends who are eyewear enthusiasts and often feature their favorite reading glasses on their joint Instagram account.

4. Bookish Eyes (@bookisheyes)

Book lover and influencer who combines their love for reading with showcasing stylish reading glasses on their Instagram account.

5. The Reading Glasses Guru (@readingglassesguru)

Influencer who specializes in reading glasses and provides in-depth reviews and fashion advice on their Instagram account.