As more people cut the cord and move away from traditional cable TV, the demand for streaming services and devices like Roku has increased. This trend is expected to continue as more people shift towards streaming as their primary source of entertainment.

Roku has consistently reported strong financial performance, with revenue and user growth exceeding expectations. This has led to increased investor confidence and a rise in the company's stock price.

Roku has been expanding its presence in international markets, which has led to increased revenue and user growth. This expansion has also attracted the attention of investors who see potential for further growth in these markets.

Roku has formed partnerships with major streaming services like Netflix, Hulu, and Amazon Prime Video, which has helped to increase the popularity of its devices and platform. These partnerships have also led to increased revenue for the company.

Roku has been at the forefront of developing innovative technology for streaming devices, such as voice control and personalized recommendations. This has helped to differentiate the company from its competitors and attract new users to its platform.

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