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live demand report in US

Scrub Daddy

Home & Garden   Company    👀 Early     

Scrub Daddy is a brand of cleaning sponge that is made of a unique material called FlexTexture, which changes texture based on the temperature of the water it is used in. It was first introduced on the television show Shark Tank in 2012 and has since become a popular household cleaning product.


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 12 Months
Trend: declining
MOM change: -0.46%
 5 Years
Trend: growing
MOM change: 2.88%

Top reasons why this topic is getting popular

1. Versatile Cleaning Abilities

The unique texture of Scrub Daddy allows it to be used for a variety of cleaning tasks, from scrubbing dishes to cleaning surfaces and even washing cars. Its shape and design also make it easy to hold and maneuver.

2. Long-Lasting Durability

Unlike traditional sponges that can quickly become worn and smelly, Scrub Daddy is designed to last longer and resist odors. It can be cleaned in the dishwasher or microwave to sanitize and refresh it.

3. Eco-Friendly Material

Scrub Daddy is made of a non-toxic, biodegradable material that is safe for the environment. It also does not contain any harsh chemicals or dyes that can be harmful to surfaces or skin.

4. Popularity on Social Media

Scrub Daddy has gained a large following on social media platforms like Instagram and TikTok, where users share creative ways to use the sponge and showcase its cleaning abilities. This has helped to increase its popularity and brand awareness.

5. Innovative Branding and Marketing

Scrub Daddy has a distinctive smiley face design that sets it apart from other cleaning sponges and makes it easily recognizable. The brand has also utilized creative marketing strategies, such as partnering with other popular brands and creating limited edition products, to keep customers engaged and interested.

Who's talking about this trend?

1. The Pioneer Woman (@thepioneerwoman)

Food blogger and influencer who frequently features Scrub Daddy products in her cooking tutorials.

2. The Home Edit (@thehomeedit)

Organizational experts and influencers who frequently feature Scrub Daddy products in their home cleaning and organization tutorials.

3. Joy Cho (@ohjoy)

Lifestyle blogger and influencer who frequently features Scrub Daddy products in her home cleaning and organization tutorials.

4. Katie Lee (@katieleekitchen)

Celebrity chef and influencer who frequently features Scrub Daddy products in her cooking tutorials and Instagram Stories.

5. Aaron Krause (@scrubdaddy)

Founder and CEO of Scrub Daddy, frequently shares updates and demos of Scrub Daddy products on his Instagram account.