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live demand report in US

Sleep Streaming

Baby & Kids   Concept   Oct    šŸ‘€ Early    Medium opportunity   

Sleep streaming is the act of live streaming oneself while sleeping, allowing viewers to watch and interact with the streamer's sleep experience.
This is a seasonal trend that repeats every October.
This trend is forecasted to be growing in the next 2 years.


Track this trend
(Monitor this trend over time)


 12 Months
Average: 39.6%
Trend: growing
MOM change: 0.25%
 5 Years
Average: 24.8%
Trend: growing
MOM change: 2.27%

Top reasons why this topic is getting popular

1. Entertainment Value

Sleep streaming provides a unique form of entertainment for viewers who enjoy watching others sleep. It can be relaxing and soothing for some, while others find it intriguing or even humorous.

2. Sense of Connection

Sleep streaming allows viewers to feel connected to the streamer, as they can observe their sleep patterns, dreams, and even provide virtual company through chat interactions. This can be especially appealing for those who feel lonely or have difficulty falling asleep.

3. ASMR and Relaxation

Some sleep streamers incorporate ASMR (Autonomous Sensory Meridian Response) techniques into their streams, such as whispering or gentle sounds, which can induce relaxation and help viewers fall asleep. ASMR has gained popularity in recent years, and sleep streaming provides a platform for its integration.

4. Insight into Sleep Habits

Sleep streaming can offer insights into sleep habits and patterns, allowing viewers to compare their own experiences and potentially learn tips for improving their own sleep quality. It can also serve as a source of inspiration for those struggling with sleep-related issues.

5. Community and Support

Sleep streaming communities often form around popular sleep streamers, providing a supportive environment where viewers can discuss sleep-related topics, share experiences, and offer advice. This sense of community can be comforting and beneficial for individuals with sleep disorders or insomnia.

Who's talking about this trend?

1. Sleepy ASMR (@sleepyasmr)

ASMR artist who specializes in sleep-inducing content on Instagram.

2. Dreamy Hypnosis (@dreamyhypnosis)

Hypnosis expert who shares sleep streaming sessions and tips on Instagram.

3. Nighttime Meditation (@nighttimemeditation)

Influencer who promotes relaxation and sleep through guided meditation on Instagram.

4. Calm Sleepy Vibes (@calmsleepyvibes)

Content creator who focuses on creating a calming atmosphere for sleep streaming on Instagram.

5. Snooze ASMR (@snoozeasmr)

ASMR artist renowned for their sleep-focused videos on Instagram.