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Umami

Food & Nutrition   Product   Dec   Rapid growth  Medium opportunity   


Umami is a Japanese word that translates to 'pleasant savory taste' and is considered the fifth basic taste alongside sweet, sour, salty, and bitter. It is often described as a meaty or brothy flavor and is found in foods such as mushrooms, soy sauce, Parmesan cheese, and tomatoes.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

Track this trend
(Monitor this trend over time)

165K
searches/mo

 12 Months
Average: 50.17%
Trend: growing
MOM change: 1.49%
 5 Years
Average: 46.45%
Trend: growing
MOM change: 4.52%

Top reasons why this topic is getting popular

1. Enhances Flavor

Umami has the ability to enhance the flavor of foods and make them taste more savory and satisfying. This is why it is often used as a seasoning in dishes such as soups, stews, and sauces.

2. Healthy Alternative to Salt

Umami can be used as a healthy alternative to salt in cooking, as it adds flavor without increasing sodium intake. This is particularly beneficial for individuals with high blood pressure or other health conditions that require a low-sodium diet.

3. Culinary Trend

Umami has become a popular culinary trend in recent years, with chefs and food companies incorporating it into their menus and products. This has led to an increase in awareness and appreciation for the flavor.

4. Global Appeal

Umami is a flavor that is appreciated across cultures and cuisines, making it a versatile ingredient in cooking. It is found in many traditional dishes from around the world, such as Italian pasta sauces and Japanese miso soup.

5. Scientifically Recognized

Umami has been scientifically recognized as a distinct taste since the early 20th century, and research continues to uncover its role in taste perception and food preferences. This has led to a greater understanding and appreciation for the flavor among scientists and food enthusiasts alike.

Who's talking about this trend?

1. Adam Richman (@adamrichman)

TV host and food influencer who explores various flavors and cuisines, including umami, on his Instagram account.

2. Andrew Steinthal (@andrewsteinthal)

Co-founder of The Infatuation, a website and app that provides reviews and recommendations for restaurants, including umami-filled dishes.

3. Chris Stang (@chrisstang)

Co-founder of The Infatuation, a website and app that provides reviews and recommendations for restaurants, including umami-filled dishes.

4. Melissa Proctor (@melissamproctor)

Food blogger and influencer who regularly features umami-rich recipes and dishes on her Instagram account.

5. Umami Burger (@umamiburger)

Popular burger restaurant chain that highlights their umami-packed burgers and menu items on their Instagram account.

Latest forum discussions

We tracked 738 total in the last 3 months

... & rice -– Viet Garlic Umami Noodles with mixed mushrooms (king...
Published on 2024-05-15 in the Cooking, Cookbooks, Ingredients forum
This discussion is in English.
こちらを参考に。 https://www.kobayashi-foods.co.jp/washoku-no-umami/japanese-style-manners
Published on 2024-05-13 in the 食事のマナー forum
This discussion is in English.
こちらを参考に。 https://www.kobayashi-foods.co.jp/washoku-no-umami/japanese-style-manners
Published on 2024-05-13 in the 食事のマナー forum
This discussion is in English.
... start tasting some of that umami, even if not very robust. ...
Published on 2024-05-13 in the Cooking, Cookbooks, Ingredients forum
This discussion is in English.
... start tasting some of that umami, even if not very robust. ...
Published on 2024-05-13 in the Cooking, Cookbooks, Ingredients forum
This discussion is in English.
...火鍋我是去UMAMI金色三麥 27...三麥失望但umami不錯 27.51.104...
Published in 101.137.215.123 on 2024-05-13 in the Lifeismoney - [省錢] 省錢板 發文要有省錢點 forum
This discussion is in Chinese - Traditional.
...火鍋我是去UMAMI金色三麥 27...三麥失望但umami不錯 27.51.104...
Published in 101.137.215.123 on 2024-05-13 in the Lifeismoney - [省錢] 省錢板 發文要有省錢點 forum
This discussion is in Chinese - Traditional.
... elevate every dish with your umami embrace. Tempeh, you're the...
Published on 2024-05-13 in the Animals & Nature forum
This discussion is in English.
... elevate every dish with your umami embrace. Tempeh, you're the...
Published on 2024-05-13 in the Animals & Nature forum
This discussion is in English.
.... I'd add sushi muromoto, Umami, and pig in a fur...
Published on 2024-05-13 in the Milwaukee Bucks forum
This discussion is in English.
.... I'd add sushi muromoto, Umami, and pig in a fur...
Published on 2024-05-13 in the Milwaukee Bucks forum
This discussion is in English.
Citat: Ursprungligen postat av Nihenna Värt som i att man kommer märka en stor skillnad. Jasså? Det är så billigt? Ja då ska jag definitivt testa! Tack! Här kan du e-handla 200g för 29 sek plus 39 sek i frakt. https://www.kryddlandet.se/kryddor-s...oto-umami-msg/
Published on 2024-05-13 in the Matlagning och metoder forum
This discussion is in Swedish.
Citat: Ursprungligen postat av Nihenna Värt som i att man kommer märka en stor skillnad. Jasså? Det är så billigt? Ja då ska jag definitivt testa! Tack! Här kan du e-handla 200g för 29 sek plus 39 sek i frakt. https://www.kryddlandet.se/kryddor-s...oto-umami-msg/
Published on 2024-05-13 in the Matlagning och metoder forum
This discussion is in Swedish.
..., also sie mit allem incl. umami aufzubauen ist gar nicht so...
Published on 2024-05-13 in the Lebensmittel forum
This discussion is in German.
..., also sie mit allem incl. umami aufzubauen ist gar nicht so...
Published on 2024-05-13 in the Lebensmittel forum
This discussion is in German.
... wellness. Renowned for its rich umami flavor and culinary versatility, Shiitake...
Published on 2024-05-13 in the Online Events: health - seminars forum
This discussion is in English.
... wellness. Renowned for its rich umami flavor and culinary versatility, Shiitake...
Published on 2024-05-13 in the Online Events: health - seminars forum
This discussion is in English.
... wellness. Renowned for its rich umami flavor and culinary versatility, Shiitake...
Published on 2024-05-13 in the Online Events: health - seminars forum
This discussion is in English.
... wellness. Renowned for its rich umami flavor and culinary versatility, Shiitake...
Published on 2024-05-13 in the Online Events: health - seminars forum
This discussion is in English.