VTI provides investors with exposure to the entire U.S. stock market, which includes large, mid, and small-cap stocks across various sectors. This diversification can help reduce risk and volatility in an investor's portfolio.

VTI has a low expense ratio of 0.03%, making it one of the most cost-effective ways to invest in the U.S. stock market. This can help investors keep more of their returns.

VTI is passively managed, meaning it tracks an index rather than relying on active management. This can result in lower fees and potentially better long-term performance.

As more investors turn to ETFs for their investment needs, VTI has become increasingly popular due to its low cost, diversification, and passive management.

VTI can be bought and sold like a stock, making it easy for investors to add exposure to the U.S. stock market to their portfolio. It can also be held in tax-advantaged accounts like IRAs and 401(k)s.

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