Vuori uses sustainable materials in their clothing, such as recycled polyester and organic cotton. This appeals to consumers who are environmentally conscious and want to support brands that prioritize sustainability.

Vuori's clothing is designed to be both comfortable and functional, with features such as moisture-wicking and four-way stretch. This makes their clothing ideal for a variety of activities and appeals to consumers who prioritize comfort and performance in their activewear.

Vuori's clothing is designed to be stylish and versatile, with a focus on neutral colors and minimalist designs. This appeals to consumers who want activewear that can be worn both in and out of the gym or studio.

Vuori has gained popularity through celebrity endorsements, with high-profile athletes and influencers wearing and promoting their clothing on social media. This has helped to increase brand awareness and appeal to a wider audience.

Vuori sells their clothing primarily through their website and select retail partners, allowing them to maintain control over their brand and offer competitive pricing. This appeals to consumers who prefer to shop online and want to support direct-to-consumer brands.

Health & Wellness influencer, Yoga teacher, and Vuori Ambassador who frequently promotes Vuori clothing on her Instagram account.

Professional soccer player and Vuori Ambassador who frequently shares her workout routines and promotes Vuori clothing on her Instagram account.

Fitness influencer and Vuori Ambassador who frequently shares her workout routines and promotes Vuori clothing on her Instagram account.