Amethyst is believed to have a range of spiritual and healing properties, including promoting calmness and clarity, enhancing intuition and psychic abilities, and aiding in addiction recovery and stress relief. These properties have made it popular among those interested in alternative and holistic healing practices.

Amethyst is a relatively affordable gemstone compared to other precious stones, making it accessible to a wider range of consumers. It is also widely available, with deposits found in many countries around the world, including Brazil, Uruguay, and Zambia.

Amethyst has gained popularity in recent years through social media and influencer marketing. Many influencers and celebrities have been seen wearing amethyst jewelry or incorporating it into their spiritual practices, leading to increased interest and demand among their followers.

Amethyst's rich purple color and durability make it a popular choice for jewelry designers. It can be cut into a variety of shapes and sizes, and is often used in both fine and fashion jewelry. Its versatility in design has helped to increase its popularity among consumers.

As consumers become more conscious of the environmental and social impact of their purchases, there has been a growing interest in sustainable and ethically sourced gemstones. Amethyst is often mined in small-scale operations and is considered a relatively low-impact gemstone, making it a more sustainable choice for those looking for ethically sourced jewelry.

Lifestyle blogger and crystal enthusiast who frequently shares the meaning and benefits of amethyst on her Instagram account.

Beauty influencer and amethyst lover who frequently showcases makeup looks inspired by the calming energy and beauty of amethyst on her Instagram account.

Spirituality and wellness influencer who frequently shares the spiritual meanings and healing properties of amethyst on her Instagram account.