Track emerging trends and get alerts when they grow. Create a free account to monitor this trend.
Create Free Account
Home / Beauty / Anua Niacinamide Serum

Anua Niacinamide Serum

US United States
Rapid growth Low volatility Early Seasonal (Jul) Forecasted flat Beauty Company Product
Anua Niacinamide Serum
What is Anua Niacinamide Serum?

Anua Niacinamide Serum is a skincare product that contains niacinamide, a form of vitamin B3 known for its multiple skin benefits. It is designed to improve skin texture, reduce the appearance of pores, and enhance overall skin radiance.

Treendly Index Treendly Forecast Google YouTube
MOM: +384.78%
How much search volume does it get?
Google searches
6.6K/mo

Is Anua Niacinamide Serum trending?

Yes. Anua Niacinamide Serum growing with a month-over-month change of 3.19% over the past 5 years, with approximately 6,600 monthly searches.

This is a seasonal trend that peaks every July. The seasonal demand is forecasted to decline over the next year.


Why is Anua Niacinamide Serum trending?

1
Reduces Hyperpigmentation
Niacinamide is known for its ability to lighten dark spots and hyperpigmentation, making it a popular choice for those looking to achieve a more even skin tone.
2
Minimizes Pore Appearance
Regular use of niacinamide can help to reduce the size of pores, leading to smoother skin and a more refined complexion.
3
Enhances Skin Barrier Function
Niacinamide strengthens the skin's natural barrier, helping to retain moisture and protect against environmental stressors, which is particularly beneficial for dry or sensitive skin.
4
Anti-Aging Properties
The serum helps to reduce the appearance of fine lines and wrinkles, making it an attractive option for those seeking anti-aging benefits.
5
Suitable for All Skin Types
Anua Niacinamide Serum is gentle and non-irritating, making it suitable for a wide range of skin types, including oily, dry, and sensitive skin.
6
Growing Awareness of Skincare Ingredients
As consumers become more educated about skincare ingredients, niacinamide's proven benefits have led to increased demand for products containing this powerful ingredient.

Where is this trending?

What are people saying?

22 threads
AI Insights Mixed sentiment
Discussions about the Anua Niacinamide serum highlight users' experiences with its effectiveness in treating dark spots and hyperpigmentation, as well as concerns regarding skin sensitivity and product authenticity.
Effectiveness
Many users report positive results in fading dark spots and improving skin brightness, particularly for post-inflammatory hyperpigmentation.
Skin Sensitivity
Some users experience irritation and adverse reactions, particularly those with sensitive skin or fungal acne issues.
Product Authenticity
Concerns have been raised about the authenticity of the product, with users questioning whether they received genuine products due to discrepancies in packaging and scent.
Comparative Pricing
The Anua serum is viewed as a more affordable alternative to other high-end serums, attracting users looking for budget-friendly skincare options.
Usage Experiences
Users share their personal routines and how they incorporate the serum, discussing both successful and challenging experiences.
Common questions
  • How effective is the Anua Niacinamide serum for dark spots?
  • Can this serum cause irritation on sensitive skin?
  • Is the Anua serum safe for fungal acne?
  • How can I tell if my Anua serum is fake?
  • What is the best way to incorporate this serum into my skincare routine?
Pain points
  • Possible irritation for sensitive skin types.
  • Concerns over product authenticity and potential fakes.
  • Harshness of the serum leading to adverse reactions.
  • Limited availability and stock issues in stores.
  • Confusion about the proper usage and expected results.
r/koreanskincare
Anua Niacinamide 10 + TXA 4 ingredients list
Hey Korean Skincare community, Today I purchased the Anua Niacinamide 10 + TXA 4 serum from a reputable store (Galerie Lafayette, a department store in France) but when I got home I noticed that the ingredients list is missing the Arbutin and Alpha Arbutin, which is in the ingredients list on the Anua website. Has the formula been changed and I just bought an older/newer version? Are there different versions of the same product and I missed it? Is it under another INCI name? I'm wondering if the product is legitimate, but since I bought it from a reliable store, it most likely is and there must be another explanation. I messaged Anua on Instagram but I'm too curious to wait for their response and hopefully you could help me get some clarity. Thank you! submitted by /u/raahaash to r/koreanskincare [link] [comments]
raahaash · Jun 27, 2026
r/SkincareAddiction
[product question] anua peach serum?
hi all! I’ve been desperately trying to get my skin to look more even and bright as well as trying to minimize the look of my pores. I’m currently using the peach serum by anua and I thought the initial research I did on it meant it would be good, especially since it’s only a 5% concentration of niacinamide. however, it’s been making me purge. I’ve been getting white pimples daily since I started using it but dont wanna waste the product :( what should I do? I also wanted to ask for any recommendations for niacinamide serums. I’ve tried the beuty of joseon one and it didn’t make much of a difference imo. thanks :] submitted by /u/EuphoricStrawberry19 to r/SkincareAddiction [link] [comments]
EuphoricStrawberry19 · May 25, 2026
r/30PlusKoreanSkincare
Anua Niacinamide 10 + TXA 4 Serum
submitted by /u/Nurse322 to r/30PlusKoreanSkincare [link] [comments]
Nurse322 · May 24, 2026
r/koreanskincare
Anua Niacinamide 10 + TXA 4 Serum
Anyone use this product? Good? Bad? I currently have Anua PDRN Hyaluronic Acid Capsule 100 Serum and love it. Looking for something more for dark spots. Thanks. submitted by /u/Nurse322 to r/koreanskincare [link] [comments]
Nurse322 · May 24, 2026
r/IndianBeautyDeclutter
Iso Anua niacinamide 10xa 4 serum(red one)
Preferably unused. If anyone has it do reach out/dm/comment🥹🙏🏻 submitted by /u/StrangeFeelings11 to r/IndianBeautyDeclutter [link] [comments]
StrangeFeelings11 · May 23, 2026
r/KultCult
good niacinamide serums?
hi all! I’ve been desperately trying to get my skin to look more even and bright as well as trying to minimize the look of my pores. I’m currently using the peach serum by anua and I thought the initial research I did on it meant it would be good, especially since it’s only a 5% concentration of niacinamide. however, it’s been making me purge. I’ve been getting white pimples daily since I started using it but dont wanna waste the product :( what should I do? I also wanted to ask for any recommendations for niacinamide serums. I’ve tried the beuty of joseon one and it didn’t make much of a difference imo. thanks :] submitted by /u/EuphoricStrawberry19 to r/KultCult [link] [comments]
EuphoricStrawberry19 · May 23, 2026
All threads (22)
Thread Source Author Date
Anua Niacinamide 10 + TXA 4 ingredients list
Hey Korean Skincare community, Today I purchased the Anua Niacinamide 10 + TXA 4 serum from a reputable store (Galerie Lafayette, a department store in France) but when I got home I noticed that the ingredients list is missing the Arbutin and Alpha Arbutin, which is in the ingredients list on the Anua website. Has the formula been changed and I just bought an older/newer version? Are there different versions of the same product and I missed it? Is it under another INCI name? I'm wondering if the product is legitimate, but since I bought it from a reliable store, it most likely is and there must be another explanation. I messaged Anua on Instagram but I'm too curious to wait for their response and hopefully you could help me get some clarity. Thank you! submitted by /u/raahaash to r/koreanskincare [link] [comments]
r/koreanskincare raahaash Jun 27, 2026
[product question] anua peach serum?
hi all! I’ve been desperately trying to get my skin to look more even and bright as well as trying to minimize the look of my pores. I’m currently using the peach serum by anua and I thought the initial research I did on it meant it would be good, especially since it’s only a 5% concentration of niacinamide. however, it’s been making me purge. I’ve been getting white pimples daily since I started using it but dont wanna waste the product :( what should I do? I also wanted to ask for any recommendations for niacinamide serums. I’ve tried the beuty of joseon one and it didn’t make much of a difference imo. thanks :] submitted by /u/EuphoricStrawberry19 to r/SkincareAddiction [link] [comments]
r/SkincareAddiction EuphoricStrawberry19 May 25, 2026
Anua Niacinamide 10 + TXA 4 Serum
submitted by /u/Nurse322 to r/30PlusKoreanSkincare [link] [comments]
r/30PlusKoreanSkincare Nurse322 May 24, 2026
Anua Niacinamide 10 + TXA 4 Serum
Anyone use this product? Good? Bad? I currently have Anua PDRN Hyaluronic Acid Capsule 100 Serum and love it. Looking for something more for dark spots. Thanks. submitted by /u/Nurse322 to r/koreanskincare [link] [comments]
r/koreanskincare Nurse322 May 24, 2026
Iso Anua niacinamide 10xa 4 serum(red one)
Preferably unused. If anyone has it do reach out/dm/comment🥹🙏🏻 submitted by /u/StrangeFeelings11 to r/IndianBeautyDeclutter [link] [comments]
r/IndianBeautyDeclutter StrangeFeelings11 May 23, 2026
good niacinamide serums?
hi all! I’ve been desperately trying to get my skin to look more even and bright as well as trying to minimize the look of my pores. I’m currently using the peach serum by anua and I thought the initial research I did on it meant it would be good, especially since it’s only a 5% concentration of niacinamide. however, it’s been making me purge. I’ve been getting white pimples daily since I started using it but dont wanna waste the product :( what should I do? I also wanted to ask for any recommendations for niacinamide serums. I’ve tried the beuty of joseon one and it didn’t make much of a difference imo. thanks :] submitted by /u/EuphoricStrawberry19 to r/KultCult [link] [comments]
r/KultCult EuphoricStrawberry19 May 23, 2026
Should I try anua azelaic acid serum?
So…looking for skin brightening I’ve tried products with niacinamide and also vitamin C, even tho my skin was clear and bright already I somehow wanted more but it failed me…Skin is now irritated and sensitive. I lost my radiance I now have breakouts and my skin got grey and dull. I’ve been using hydroquinone before and my skin was at its peak. Niamicide and vitamin C are supposed to be the safest way to brighten why it caused me so much problems… Going back to hydroquinone or try azelaic acid ? As it’s another brightening agent. Idk. submitted by /u/Excellent_Pause_330 to r/koreanskincare [link] [comments]
r/koreanskincare Excellent_Pause_330 May 19, 2026
Anua Dark Spot Serum on sale—does it actually help with hyperpigmentation or is it just viral marketing?
submitted by /u/Veloraliving_ to r/indianbeautyhauls [link] [comments]
r/indianbeautyhauls Veloraliving_ May 14, 2026
Anua Niacinamide serum
if anyone have Anua Niacinamide serum please contact me i am looking for it:) submitted by /u/Jolly_Tree_4836 to r/IndianBeautyDeclutter [link] [comments]
r/IndianBeautyDeclutter Jolly_Tree_4836 May 1, 2026
Has anybody tried the Anua serum?
I have pp rosacea and some post inflammatory hyperpigmentation. I’ve been seeing some videos recommending this serum with niacinamide and tranexamic acid to target the discoloration. My skin is kinda sensitive but this product has really intrigued me, has anybody tried it? submitted by /u/Adorable_Bumblebee91 to r/Rosacea [link] [comments]
r/Rosacea Adorable_Bumblebee91 Apr 27, 2026
Anua Niacinamide 10% + TXA 4% Serum
Looking for Anua Niacinamide 10% + TXA 4% Serum Also does it work on active pimples? submitted by /u/TechnologyNo6588 to r/IndianBeautyDeclutter [link] [comments]
r/IndianBeautyDeclutter TechnologyNo6588 Apr 20, 2026
Any luck with Anua Niacinamide 10 + TXA 4 Serum.
I’ve got a stubborn PIH mark on my forehead and I’ve been using the Cerave resurfacing retinol to help fade it but have had no success. I’ve been doing some research about fading PIH and tranexamic acid seems to come up a lot. And in particular the ANUA TXA serum. Was wondering if anyone has actually had success toads dark spots with this product. Mainly want to hear from melanated individuals. Also should I be pairing it with azelaic acid at night? Thanks. submitted by /u/mental555 to r/Blackskincare [link] [comments]
r/Blackskincare mental555 Feb 22, 2026
Having bumps by using Anua 10% Niacinamide + 4% TXA
I have been using it for 4 days. Today i noticed i have bump on my cheeks and chin area. Is it normal at the beginning? The bumps are not itchy, doesn’t burn. Should i continue? submitted by /u/PerspectiveNo9703 to r/koreanskincare [link] [comments]
r/koreanskincare PerspectiveNo9703 Jan 16, 2026
Has anyone tried the Anua Niacinamide 10% + TXA 4% Serum?
I’ve been using Skinceuticals Discoloration Defense and not only is it expensive, but it is relatively useless! This formula seems to be blowing up online and is way cheaper. Any experiences with it? submitted by /u/Lilacs_and_Violets to r/Melasmaskincare [link] [comments]
r/Melasmaskincare Lilacs_and_Violets Dec 31, 2025
Experience using the Anua 10+ niacinamide 10% and TXA 4% serum
I've recently purchased the anua 10+ niacinamide 10% and TXA 4% serum to introduce into my skin care routine to target marks from old spots. My current routine (I have combination skin): Cleanser - CeraVe (normal to oil skin) Serum - BoJ Glow serum (will replace with the anua 10+ serum) Moisturiser - the Ordinary, HA with beta glucan SPF - BoJ Sunscreen Has anyone had successful results to target their hyperpigmentarion/dark spots with this serum? submitted by /u/Secure-Stable-8437 to r/koreanskincare [link] [comments]
r/koreanskincare Secure-Stable-8437 Dec 12, 2025
Anua Peach Serum or The Ordinary Niacinamide?
Hi again, girlies! Planning to buy serum to brighten my dull face, which is better? Anua or TO?? Other skincare products that I will buy: 1. Cosrx Goodmorning and Salicylic Acid Cleanser (alternate) 2. TO Glycolic Toner (pwede ba 'to sa face or for underarms lang??? pero toner kasi? hindi ko alam 😭😭😭) 3. Cosrx Snail Moisturizer 4. Isntree Sunscreen Also, drop your comments if hindi compatible yung products na nalist ko above. I've been indecisive since last month. As of now, cleanser and sunscreen lang skincare routine ko. Thank you so much! 😭 submitted by /u/Mijojojox to r/skincarephilippines [link] [comments]
r/skincarephilippines Mijojojox Dec 7, 2025
Anua TXA serum is so sticky..
I recently bought Anua Niacinamide Txa serum and I have mixed feelings. It definitely gives the glow and helps fade dark spots from the first use itself but the serum is so sticky. Even if I use a tiny drop or two, my face feels so sticky. I also started getting acne, but not sure if its because of this or the Vitamin b12 supplements I started taking around the same time. Anyone else facing similar problems? submitted by /u/surprisingaha to r/IndianBeautyTalks [link] [comments]
r/IndianBeautyTalks surprisingaha Aug 29, 2025
Thinking of Buying ANUA Niacinamide Tx serum? Read This First!
So I’ve been using this serum for about 6 months now and wanted to share my experience:) It does work for fading PIH (post inflammatory hyperpigmentation) and overall brightening.But honestly it’s a bit harsh. The 10% niacinamide can be irritating, especially if you have sensitive skin. It’s also not fungal acne safe. I noticed every time I applied it on my forehead, it triggered itching and little bumps. I tested it multiple times even today and had the same reaction on forehead and it triggered my FA. On my cheeks, however, it was fine and gave me good results. Verdict: If you’re thinking of buying this, just keep in mind it’s potent but not gentle. Might be worth it if your skin can tolerate strong formulas, but skip it if you’re sensitive or prone to fungal acne🫠 submitted by /u/Obvious_baddie to r/PakistaniSkincare [link] [comments]
r/PakistaniSkincare Obvious_baddie Aug 25, 2025
Is my Anua serum fake?
So I’ve been using the left most bottle and it’s almost finished so I ordered the bottle on the right (with the new packaging). I realized that when I opened the new bottle to take a whif, that I couldn’t smell anything but I’ve been using the bottle on the left for a few months and it has a fragrance like cough mixture (as close as I can describe it). Googling the serum I find out that it’s supposed to be fragrance-free so the new bottle should be legit. So that means I’ve been putting fake stuff on my face the past couple of months?? Both were purchased via online retailers that had good reviews so I never suspected it could be fake till now submitted by /u/Gymrat76 to r/koreanskincare [link] [comments]
r/koreanskincare Gymrat76 Jun 7, 2025
Honest reviews only! Anua Azelaic Acid 10
I've been watching Anua Azelaic Acid Serum get praised a lot on tiktok but most of it are usually paid partnerships, some don't make it obvious but it is. Now, I'm really wondering if this can actually help me with my PIE and acne? If you have any experience with this product, negative or positive, please share it. Update! Bought it again for the second time and I use it daily now. When it was my first time, I started using it only for every other day so my skin can adjust. It really does help with my redness and also I’ve been getting less whiteheads when I wake up and generally less pimples also idk but I think those white stuff on the side of my nose or sebaceous filaments got reduced! I still have acne marks because obviously it takes some time for it to disappear but my skin texture is much more smoother now (not perfect, but still better than before) submitted by /u/mywifi_isbad to r/koreanskincare [link] [comments]
r/koreanskincare mywifi_isbad Apr 28, 2025
Anua - Niacinamide 10% + TXA 4% Serum
I used up this serum from Anua. I heard a lot of people said this is very good to help dark spots and acne marks so I bought it. It took me around 2.5-3 months to see it works a little bit. The formula is not too thick and leaves a slightly tacky feeling after applying. I already bought another one, hopefully it will get rid of all my dark spots. I think it works but very very slow and we have to be patient. I will give it temporarily 3.8/5. submitted by /u/NhuPear_Boba to r/PanPorn [link] [comments]
r/PanPorn NhuPear_Boba Apr 1, 2025
Review Anua 10% niacinamide serum
Dosclaimer: I am not affiliated with the brand Anua in any way. I was not paid for a review or a promotion of this product. I purchased the product with my own money. I also do not have a signifficant online presence so I'm doing this in hopes of answering some questions for those who have them. For context, I've had nasty hormonal breakouts for years and they left some visible hyperpigmentation and texturing on my face that I just could not get rid of. I also have sensitive skin so retinols and vitamin c were out of the question, they made my face worse. Long story short: I love this stuff. I've been using it for around 3-4 weeks and I'm noticing a signifficant difference in my skin texture and discoloration. I never expect a product to actually work within 2 weeks (as many of them claim). Normally it takes the skin about 30 days to get used to and start reacting to a product so that's my benchmark regardless of what the product claims. I can say that this product meets the benchmark (and even exceeds a bit). I started noticing some real differences in my skin about a week or 2 ago so that really gives a window of about 2-3 weeks for the product to be effective which i was very surprised about. I use it in the morning right after washing and drying my face without applying toner beforehand and I recommend using it this way. It penetrates the skin better and has a higher chance of acting accordingly. Effects i've noticed: significant reduction in hyperpigmentation from acne scarring, reduction in texture from acne scarring, pore minimization, skin tightening, glowy skin. I've tried a bunch of serums for hyperpigmentation before this one and, at worst, they destroyed my skin barrier and broke me out or, at best, did nothing. This has honestly been a god sent and I fully recommend the product. It hasn't reacted badly with any of the products I use (granted I have a very minimal routine) and it hasn't irritated my face at all. Some things to keep in mind: this has 10% niacinamide and 4% tranexamic acid so it might be irritating to some skin types that are more sensitive. Niacinamide is recommended in percentages of around 5% to be effective so this might a bit much for some. It also contains 2% Arbutin which inhibits the enzyme necessary for melaning production which essentially means that it actively whitens your skin. I noticed this when i had to stop using my summer shade of foundation AFTER i started using this serum. I tan extremely easily and i get very dark. My tan also lasts around 7-8 months, but now i had to start using my winter shade in november when normally i could start using it around January or so. This isn't necessarily a bad thing, just another thing i noticed with this product. I hope this helps anyone questioning the tiktok reviews (i did too, this was a huge leap of faith for me). submitted by /u/GoldieJoan to r/KoreanBeauty [link] [comments]
r/KoreanBeauty GoldieJoan Dec 7, 2024

Where in the world is this trending?

"Anua Niacinamide Serum" originated in United States and spread to 4 countries over ~2 months.

🇺🇸
United States Feb 2024
🇨🇦
Canada Feb 2024
🇬🇧
United Kingdom Feb 2024
🇦🇺
Australia Feb 2024
~2 months later
🇮🇳
India Apr 2024