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Baking Soda

Food & Nutrition   Product   Sustained growth  Medium opportunity   


Baking soda, also known as sodium bicarbonate, is a white crystalline powder that is commonly used in baking as a leavening agent. It reacts with acidic ingredients to produce carbon dioxide gas, which helps dough or batter rise. Baking soda can also be used for various household cleaning purposes and as a natural remedy for certain health conditions.

  

Track this trend
(Monitor this trend over time)

135K
searches/mo

 12 Months
Average: 57.98%
Trend: declining
MOM change: -0.25%
 5 Years
Average: 54.05%
Trend: growing
MOM change: 3.85%

Top reasons why this topic is getting popular

1. Versatile Cleaning Agent

Baking soda is an effective and versatile cleaning agent that can be used to remove stains, deodorize surfaces, and unclog drains. Its abrasive nature helps to scrub away dirt and grime, making it a popular choice for natural cleaning solutions.

2. Natural Deodorizer

Baking soda has natural deodorizing properties and can help eliminate odors in various settings. It can be used to freshen up refrigerators, shoes, carpets, and even as a personal deodorant. Its ability to absorb and neutralize odors makes it a preferred choice for many.

3. Gentle Exfoliant

Baking soda can be used as a gentle exfoliant for the skin. When mixed with water, it forms a paste that can help remove dead skin cells and unclog pores. Its mild abrasive properties make it suitable for sensitive skin and can leave the skin feeling smooth and refreshed.

4. Natural Teeth Whitener

Baking soda is often used as a natural teeth whitener. Its mild abrasive nature helps remove surface stains on teeth, resulting in a brighter smile. It can be used alone or combined with other ingredients like hydrogen peroxide to create a homemade teeth whitening paste.

5. Eco-Friendly Alternative

Baking soda is an eco-friendly alternative to many commercial cleaning and personal care products. It is non-toxic, biodegradable, and does not contain harsh chemicals. Using baking soda can help reduce the environmental impact of traditional cleaning products.

Who's talking about this trend?

1. Sally McKenney (@sallysbakeblog)

Food blogger and influencer who frequently posts baking soda-based recipes and tutorials on her Instagram account.

2. Rosanna Pansino (@rosannapansino)

YouTuber and influencer who frequently shares her baking soda experiments and creations on her Instagram account.

3. Katie Lee (@katieleekitchen)

Celebrity chef and cookbook author who frequently shares her baking soda recipes and tips on her Instagram account.

4. Joy Wilson (@joythebaker)

Baking blogger and influencer who frequently shares her baking soda recipes and hacks on her Instagram account.

5. Gemma Stafford (@gemstafford)

Professional baker and influencer who frequently posts unique baking soda recipes and techniques on her Instagram account.