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live demand report in US

Beeswax Wrap

Food & Nutrition   Product   Nov    Decline  Medium opportunity   


Beeswax wrap is a reusable and eco-friendly alternative to plastic wrap that is made from cotton fabric coated with a mixture of beeswax, jojoba oil, and tree resin. It can be used to wrap food items and cover containers, providing a natural and sustainable way to preserve and store food.
This is a seasonal trend that repeats every November.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

14.8K
searches/mo

 12 Months
Average: 50.25%
Trend: growing
MOM change: 0.5%
 5 Years
Average: 26.03%
Trend: declining
MOM change: -1.06%

Top reasons why this topic is getting popular

1. Environmentally Friendly

Beeswax wrap is gaining popularity due to its eco-friendly nature. Unlike plastic wrap, which is single-use and contributes to plastic waste, beeswax wrap is reusable and biodegradable. It helps reduce plastic pollution and promotes a more sustainable lifestyle.

2. Natural and Chemical-Free

One of the reasons for the popularity of beeswax wrap is its natural composition. It is made from all-natural ingredients, including beeswax, jojoba oil, and tree resin. This makes it a safer alternative to plastic wrap, which may contain harmful chemicals that can leach into food.

3. Breathable and Flexible

Beeswax wrap is breathable and flexible, allowing it to conform to the shape of food items or containers. This flexibility makes it versatile and suitable for various uses, such as wrapping sandwiches, covering bowls, or storing fruits and vegetables.

4. Preserves Freshness

The beeswax coating on the fabric creates a natural barrier that helps preserve the freshness of food. It seals in moisture and prevents air from reaching the food, extending its shelf life and reducing food waste.

5. Easy to Clean and Maintain

Beeswax wrap is easy to clean and maintain. It can be washed with mild soap and cool water, and then air-dried. With proper care, beeswax wrap can last for up to a year, making it a cost-effective and sustainable alternative to plastic wrap.

Who's talking about this trend?

1. Eco Guru (@ecoguru)

Dedicated to promoting sustainable living and the use of beeswax wraps as an eco-friendly alternative to plastic wraps. Follow for DIY recipes and inspiration.

2. BeeKeeper (@beekeeper)

Passionate about beeswax wraps and sharing tips and tricks on reducing plastic waste through her Instagram account.

3. WrapQueen (@wrapqueen)

Influencer known for her creative and stylish uses of beeswax wraps. Follow for innovative ideas and beautiful food presentations.