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live demand report in US

Boba Tea

Food & Nutrition   Product   Sustained growth  Medium opportunity   

Boba tea, also known as bubble tea, is a Taiwanese tea-based drink that typically contains tea, milk, sugar, and chewy tapioca balls or fruit jelly. It is served cold and shaken to create a frothy texture.


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 12 Months
Average: 65.15%
Trend: declining
MOM change: -0.32%
 5 Years
Average: 37.13%
Trend: growing
MOM change: 3.28%

Top reasons why this topic is getting popular

1. Variety of Flavors

Boba tea comes in a wide range of flavors, from classic milk tea to fruity blends and even savory options. This variety appeals to a diverse range of taste preferences and allows for customization.

2. Texture and Experience

The chewy tapioca balls, also known as boba, add a unique texture to the drink and make it a fun and interactive experience. The act of sipping the drink through a wide straw and chewing on the boba creates a satisfying sensation.

3. Instagrammable

Boba tea's colorful and aesthetically pleasing appearance makes it a popular choice for social media posts. The drink's visual appeal has helped to spread its popularity through word-of-mouth and online sharing.

4. Caffeine Boost

Many boba tea drinks contain tea, which provides a caffeine boost. This makes it a popular choice for those looking for an alternative to coffee or energy drinks.

5. Youth Culture

Boba tea has become a symbol of youth culture and is often associated with trendy and hip aesthetics. Its popularity among younger generations has helped to drive its growth and popularity in recent years.