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Bone Broth

Food & Nutrition   Product   Dec   Sustained growth  Medium opportunity   


Bone broth is a type of broth made by simmering animal bones and connective tissues for an extended period of time. It is often used as a base for soups, stews, and sauces, and is known for its rich flavor and potential health benefits.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

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90.5K
searches/mo

 12 Months
Average: 66.46%
Trend: growing
MOM change: 0.77%
 5 Years
Average: 47.97%
Trend: growing
MOM change: 3.88%

Top reasons why this topic is getting popular

1. Nutrient-Rich

Bone broth is packed with nutrients, including collagen, gelatin, amino acids, minerals, and vitamins. These nutrients are believed to support joint health, improve digestion, boost the immune system, and promote healthy skin.

2. Gut Health

Bone broth is thought to be beneficial for gut health due to its high collagen and gelatin content. These compounds may help repair and strengthen the gut lining, reduce inflammation, and support the growth of beneficial gut bacteria.

3. Paleo and Whole30-Friendly

Bone broth aligns with the principles of the Paleo and Whole30 diets, which emphasize whole, unprocessed foods. It is a natural and nutrient-dense option for those following these dietary approaches.

4. Sustainable and Economical

Using animal bones to make broth is a sustainable practice that reduces food waste. It also provides an economical way to extract flavor and nutrients from parts of the animal that are often discarded.

5. Culinary Versatility

Bone broth can be used as a flavorful base for a variety of dishes, including soups, stews, sauces, and even as a cooking liquid for grains and legumes. Its rich taste adds depth and complexity to recipes.

Who's talking about this trend?

1. Kettle & Fire (@kettleandfire)

Bone broth brand that frequently shares recipes, health tips, and testimonials on their Instagram account.

2. The Wellness Mama (@wellnessmama)

Influencer who frequently posts about natural health and wellness, including bone broth, on their Instagram account.

3. Broth Mate (@brothmate)

Influencer who shares their love for bone broth and its health benefits on their Instagram account.

4. Bone Broth Co. (@bonebrothco)

Bone broth brand that frequently shares information about their products, recipes, and testimonials on their Instagram account.

5. Bone Broth World (@bonebrothworld)

Influencer who shares recipes, tips, and information about the benefits of bone broth on their Instagram account.