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live demand report in US

Down Comforter

Home & Garden   Product   Nov    Decline  Medium opportunity   


A down comforter is a type of bedding filled with down feathers, which are the soft, fluffy feathers found beneath the tougher exterior feathers of ducks or geese. The down feathers provide insulation and warmth, making down comforters a popular choice for bedding.
This is a seasonal trend that repeats every November.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

33.1K
searches/mo

 12 Months
Average: 47.25%
Trend: declining
MOM change: -0.07%
 5 Years
Average: 44.2%
Trend: declining
MOM change: -0.76%

Top reasons why this topic is getting popular

1. Luxurious and Soft

Down comforters are known for their luxurious and soft feel. The down feathers create a plush and cozy sleeping experience, providing a sense of comfort and relaxation.

2. Excellent Insulation

Down feathers have excellent insulation properties, trapping air to keep warmth in and cold air out. This makes down comforters highly effective at providing warmth and comfort during colder seasons.

3. Lightweight and Breathable

Despite their excellent insulation, down comforters are lightweight and breathable. The natural properties of down feathers allow for proper airflow, preventing overheating and ensuring a comfortable sleep.

4. Durable and Long-lasting

High-quality down comforters are durable and can last for many years with proper care. The down feathers are resilient and retain their loft, providing continued warmth and comfort over time.

5. Hypoallergenic Options Available

Many down comforters are now available in hypoallergenic versions, which are suitable for individuals with allergies or sensitivities. These hypoallergenic options are treated to remove allergens and provide a comfortable sleep environment.

Who's talking about this trend?

1. Michael Johnson (@michaeljohnson)

Home decor enthusiast and influencer who frequently posts about the benefits of down comforter on his Instagram account.

2. Emily Thompson (@emilythompson)

Lifestyle blogger and influencer who often shares her favorite down comforter brands and styling ideas on her Instagram account.

3. Julia Smith (@juliasmith)

Interior designer and influencer who frequently shares tips and recommendations for down comforter on her Instagram account.

4. Sarah Davis (@sarahdavis)

Fashion influencer and down comforter connoisseur who often showcases luxurious down comforter options on her Instagram account.

5. Jonathan Green (@jonathangreen)

Sleep expert and influencer who frequently shares tips and advice for choosing the perfect down comforter on his Instagram account.