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Drunk Elephant

Beauty   Company   Apr    👀 Early    Medium opportunity   

Drunk Elephant is a skincare brand that offers a range of clean, effective, and non-toxic skincare products. The brand focuses on using high-quality ingredients and avoiding the use of potentially harmful substances such as silicones, essential oils, and fragrances.
This is a seasonal trend that repeats every April.
This trend is forecasted to be growing in the next 2 years.


Track this trend
(Monitor this trend over time)


 12 Months
Average: 67.5%
Trend: declining
MOM change: -0.13%
 5 Years
Average: 38.07%
Trend: growing
MOM change: 2.37%

Top reasons why this topic is getting popular

1. Clean and Non-Toxic Formulas

Drunk Elephant products are formulated without the use of potentially harmful ingredients such as silicones, essential oils, fragrances, and drying alcohols. This makes them suitable for those with sensitive skin or those who prefer clean and non-toxic skincare options.

2. Effective Results

Many users of Drunk Elephant products have reported positive results, including improved skin texture, reduced acne breakouts, and overall healthier-looking skin. The brand's focus on using high-quality and effective ingredients contributes to these results.

3. Transparent and Honest Brand

Drunk Elephant prides itself on being transparent about its ingredients, formulations, and the science behind its products. The brand provides detailed information about each ingredient used and their purpose, allowing consumers to make informed decisions about their skincare routine.

4. Cruelty-Free and Vegan

Drunk Elephant is a cruelty-free brand, meaning that its products are not tested on animals. Additionally, many of their products are vegan-friendly, making them suitable for those who follow a vegan lifestyle or prefer to use animal-free products.

5. Social Media Presence

Drunk Elephant has gained popularity through its active presence on social media platforms. The brand engages with its audience, shares skincare tips, and showcases before-and-after results, creating a community of loyal customers and skincare enthusiasts.

Who's talking about this trend?

1. Marianna Hewitt (@marianna_hewitt)

Lifestyle and beauty influencer who often shares her love for Drunk Elephant on her Instagram account.

2. Caroline Hirons (@carolinehirons)

Skincare expert and influencer who frequently talks about Drunk Elephant products on her Instagram account.

3. Huda Kattan (@hudabeauty)

Beauty influencer who frequently features Drunk Elephant products in her Instagram posts.

4. Cassandra Bankson (@cassandrabankson)

Beauty influencer and skincare enthusiast who often incorporates Drunk Elephant products into her skincare routine.

5. Serein Wu (@sereinwu)

Beauty and lifestyle influencer who frequently features Drunk Elephant products in her Instagram content.