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Home / Beauty / Eyeshadow

Eyeshadow

US United States
Sustained decline Avg volatility Seasonal (Dec) Forecasted growth Beauty Product
Eyeshadow
What is Eyeshadow?

Eyeshadow is a cosmetic product that is applied to the eyelids to enhance the appearance of the eyes. It comes in various colors and textures, and is typically used to add depth, dimension, and color to the eyes.

Treendly Index Treendly Forecast Google TikTok YouTube Amazon
MOM: -2.18%
How much search volume does it get?
Google searches
60.5K/mo
Amazon searches
63.7K/mo
TikTok views
2.6B
TikTok videos
382.4K
Who is interested in this?
Gender
Female
86%
Unspecified
10%
Male
4%
Age
18-24
55%
25-34
25%
35-44
7%
45-49
3%
50-54
3%
55-64
3%
65+
3%

Is Eyeshadow trending?

Eyeshadow declining with a month-over-month change of -2.26% over the past 5 years, though it still receives approximately 60,500 monthly searches.

This is a seasonal trend that peaks every December. The seasonal demand is forecasted to grow over the next year.


Why is Eyeshadow trending?

1
Enhances Eye Shape
Eyeshadow can be used to create the illusion of different eye shapes. By using different shades and techniques, it is possible to make eyes appear larger, more lifted, or more defined.
2
Adds Color and Drama
Eyeshadow allows individuals to experiment with different colors and create bold, dramatic looks. It can be used to complement or contrast with eye color, outfit choices, or personal style.
3
Highlights Eye Color
Certain eyeshadow shades can enhance and bring out the natural color of the eyes. For example, using warm tones like gold or copper can make blue eyes appear brighter, while purples and plums can make green eyes pop.
4
Expresses Creativity
Eyeshadow is a form of self-expression and creativity. It allows individuals to experiment with different looks, techniques, and trends, and can be a fun way to play with makeup and enhance one's overall appearance.
5
Versatile and Customizable
Eyeshadow comes in a wide range of colors, finishes, and formulas, allowing individuals to customize their look based on their preferences and the occasion. It can be applied subtly for a natural look or layered for a more intense effect.

Where is this trending?

Related queries
Demographics
Gender
Female
86%
Unspecified
10%
Male
4%
Age
18-24
61%
25-34
26%
35-44
8%
45-49
4%
50-54
4%
55-64
4%
65+
4%
2.6B video views
382.4K published videos
Demographics
Age
18-24
54%
25-34
27%
35+
19%
Top countries
Malaysia
21%
Indonesia
17%
Bahrain
9%
Philippines
9%
Italy
8%
Audience interests
Other Talent Beauty Health & Wellness Other Beauty DIY & Handicrafts
Related hashtags
#eyeshadowpalette #eyeshadowlook #eyemakeup #makeupaddict #eyeliner

What are people saying?

23 threads
AI Insights Mixed sentiment
Discussions about eyeshadow revolve around product experiences, trends, and frustrations with quality and performance. Users share insights on specific brands, palettes, and the latest makeup trends.
Product Quality
Users express concerns about the quality of eyeshadow products, including issues with packaging durability and performance.
Current Trends
There are discussions about the latest eyeshadow trends, particularly in specific regions like Hong Kong, and how influencers are showcasing these styles.
Brand Recommendations
Forum members seek and share recommendations for reliable eyeshadow brands that deliver good results and have durable packaging.
Makeup Application Tips
Users discuss techniques and products that help in achieving long-lasting and vibrant eyeshadow looks.
Pricing Concerns
Some users highlight the high costs associated with certain eyeshadow products and palettes, questioning their value.
Common questions
  • What are the best eyeshadow brands for durability?
  • How can I make my eyeshadow last all day?
  • What are the latest eyeshadow trends?
  • Are there any affordable eyeshadow palettes that perform well?
  • What eyeshadow colors are trending right now?
Pain points
  • Received used or damaged products upon return.
  • Packaging of some eyeshadows breaks easily.
  • High costs of popular eyeshadow palettes.
  • Limited shade options in some product lines.
  • Difficulty in finding quality products that meet expectations.
steamcommunity.com
> change makeup?
I am making my character and I don't see a way to change the eyeshadow. I don't really want red eyeshadow when it doesn't match the rest of my color.
Empurress MeowMeows · Jun 12, 2026
www.hotukdeals.com
Profusion Cosmetics Kaleidoscope 42 Shade Eyeshadow Palette
... pop with color. Each high-quality eyeshadow pan features a highly pigmented...
pokedude4 · Jun 12, 2026
community.qvc.com
rms Beauty Eyeshadow Palettes
I was so excited! I checked my email and found one sent tonight saying these were back in stock. Well, two are already sold out! So I can be ready for the next drop can you recommend a pallete for me? I have a neutral to warm complexion, hazel (amber that can look green), and blonde hair. Thanks for any help you can give me!
beach-mom · Jun 11, 2026
slickdeals.net
Revlon Dual Ended Jelly Makeup Blender Tool $5.06 w/ S&S + Free Shipping
... concealing, lip color, and cream eyeshadow Large tip for contouring, highlighting...
Bojjihuntindeals | Staff · Jun 11, 2026
community.whattoexpect.com
RE:Postpartum Hair Loss in Front of Head?
Prenatal has never done anything to help though everyone recommended to me. You can use fill in powder in the front to conceal it for now (basically eyeshadow for your scalp) + I ended up getting the more specialized vitamins a bit stronger and my hair grew in so much faster after my second baby.
bradynstorm15 · Jun 10, 2026
cafe.naver.com
RE:샤넬아이섀도우 저렴하게 사는 방법!
...이섀도우(Chanel Eyeshadow)는 프랑스의...
차민애 · Jun 10, 2026
All threads (23)
Thread Source Author Date
> change makeup?
I am making my character and I don't see a way to change the eyeshadow. I don't really want red eyeshadow when it doesn't match the rest of my color.
steamcommunity.com Empurress MeowMeows Jun 12, 2026
Profusion Cosmetics Kaleidoscope 42 Shade Eyeshadow Palette
... pop with color. Each high-quality eyeshadow pan features a highly pigmented...
www.hotukdeals.com pokedude4 Jun 12, 2026
rms Beauty Eyeshadow Palettes
I was so excited! I checked my email and found one sent tonight saying these were back in stock. Well, two are already sold out! So I can be ready for the next drop can you recommend a pallete for me? I have a neutral to warm complexion, hazel (amber that can look green), and blonde hair. Thanks for any help you can give me!
community.qvc.com beach-mom Jun 11, 2026
Revlon Dual Ended Jelly Makeup Blender Tool $5.06 w/ S&S + Free Shipping
... concealing, lip color, and cream eyeshadow Large tip for contouring, highlighting...
slickdeals.net Bojjihuntindeals | Staff Jun 11, 2026
RE:Postpartum Hair Loss in Front of Head?
Prenatal has never done anything to help though everyone recommended to me. You can use fill in powder in the front to conceal it for now (basically eyeshadow for your scalp) + I ended up getting the more specialized vitamins a bit stronger and my hair grew in so much faster after my second baby.
community.whattoexpect.com bradynstorm15 Jun 10, 2026
RE:샤넬아이섀도우 저렴하게 사는 방법!
...이섀도우(Chanel Eyeshadow)는 프랑스의...
cafe.naver.com 차민애 Jun 10, 2026
RE:meninas do forom o que vcs gostariam de ganhar de dia dos namorados
de isso para sua naminha | HYPNOSE PALETTE PALETA DE SOMBRAS 19 Descubra a paleta de sombras Hypnôse da Lancôme e liberte a maquiadora que existe em você para explorar um mundo de possibilidades! Imagine criar visuais incríveis, do dia para a noite, com apenas uma paleta. A Hypnôse Eyeshadow Palette torna isso realidade com seus 5 tons irresistíveis... www.sephora.com.br
www.ignboards.com hiura-tan Jun 10, 2026
AW: Neu gekauft im Juni 2026
... Pads 13.Nars Smudge Proof Eyeshadow Primer 14.Isana Tonikum Coffein...
www.beautyjunkies.de Hockeywife Jun 10, 2026
RE:Light packing: bits and bobs
..., clear mascara, and a duo eyeshadow travel set. I use a...
community.ricksteves.com - Joy - Jun 10, 2026
Re: MARC JACOBS IS BACK
... and fun. The shiny star eyeshadow compact reminds me of mylar...
community.qvc.com SportyShorty07 Jun 7, 2026
RE:SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
ifunny.co kinkymommy8 Jun 7, 2026
RE:SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
ifunny.co kinkymommy8 Jun 7, 2026
RE:SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
ifunny.co kinkymommy8 Jun 7, 2026
RE:SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
SS 1. PRIMER 2. COLOUR 3. FOUNDATION 4. CONCEALER CORRECTOR 5. POWDER 6. BRONZER 7. HIGHLIGHTER 8. BROW PENCIL + CONTOUR + GEL 9. EYESHADOW 10. EYELINER 11. MASCARA 12. LIP LINER 13. LIPSTICK 14. LIP GLOSS 15. BLUSH 16. SETTING SPRAY
ifunny.co kinkymommy8 Jun 7, 2026
Re: Laura Geller TSV - June 2, 2026
... mirror. She loves the raisin eyeshadow, and of course the blush...
community.qvc.com beach-mom Jun 6, 2026
RE:Last Person To Post Here Wins Part 75
My sister keeps stealing my eyeshadow
www.thestudentroom.co.uk good luck babe! Jun 6, 2026
RE:Caroline Hirons #43 Nanna is definitely on a man hunt
... Marcia when a BP navy eyeshadow was loose and made a...
tattle.life I'veloveditforyears Jun 6, 2026
RE:Atendimento precário na Kiko Milano do Shopping Pátio Batel: clientes ignorados e sem assistência.
... Hidratante KIKO MILANO, Smart Colour Eyeshadow, Base Full Coverage Hydra Pro...
www.reclameaqui.com.br qapE3oonpshePBxW Jun 5, 2026
RE:Too Cool not to post
What about the sloth moths that wear eyeshadow? Are they goth sloth moths?
sguforums.org arthwollipot Jun 5, 2026
New! Charlotte Tilbury - Exagger-Eyes Waterproof Eyeshadow Stick
... these soon. Discover Exagger-Eyes Easy Eyeshadow Sticks: Speedy, Easy, Bigger, ... myself, why can’t an eyeshadow stick perform like a makeup... stick… my NEW! Exagger-Eyes Easy Eyeshadow Sticks! CREASE-PROOF! WATERPROOF! FADE-PROOF! ...have developed 12 universally flattering eyeshadow sticks powered by Colour-Boosting Technology...light tricks into 12 super-flattering eyeshadow sticks that are so speedy...
community.qvc.com Calibeach Jun 4, 2026
RE:The 10,000 Page Thread: b hole supremacy
... very cute she also has eyeshadow / liner on fleek also the...
forums.somethingawful.com Wii Spawn Camper Jun 3, 2026
RE:The Color Association Game
last wreath = dark green, no wreath currently your eyeshadow today?
fansofrealitytv.freeforums.net Navybelle Jun 3, 2026
Produto cosmético apresentou marcas escuras e verdes antes do vencimento
Fiz uma compra de um BT Hello Kitty Eyeshadow da cor toffee e após alguns meses usando, ele apresentou algumas marcas escuras e verdes no conteúdo dentro do frasco, apesar de estar dentro da validade.
www.reclameaqui.com.br U0qUiJznwakBfmw0 Jun 2, 2026

What influencers are talking about this?

Nikki Tutorials
@nikkietutorials
Makeup artist and beauty influencer known for her stunning eyeshadow looks and tutorials.
James Charles
@jamescharles
Makeup artist and beauty influencer famous for his colorful and creative eyeshadow designs.
Huda Kattan
@hudabeauty
Beauty mogul and influencer known for her eye-catching eyeshadow palettes and makeup tips.
Tati Westbrook
@tati
Beauty influencer and YouTuber who shares her favorite eyeshadow products and looks.
Jeffree Star
@jeffreestar
Makeup artist and entrepreneur known for his bold eyeshadow makeup looks and product reviews.