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Home / Beauty / Eyeshadow

Eyeshadow

US United States
Sustained decline Avg volatility Seasonal (Dec) Forecasted growth Beauty Product
Eyeshadow
What is Eyeshadow?

Eyeshadow is a cosmetic product that is applied to the eyelids to enhance the appearance of the eyes. It comes in various colors and textures, and is typically used to add depth, dimension, and color to the eyes.

Treendly Index Treendly Forecast Google TikTok YouTube Amazon
MOM: -7.48%
How much search volume does it get?
Google searches
60.5K/mo
Amazon searches
63.7K/mo
TikTok views
2.6B
TikTok videos
382.4K
Who is interested in this?
Gender
Female
86%
Unspecified
10%
Male
4%
Age
18-24
55%
25-34
25%
35-44
7%
45-49
3%
50-54
3%
55-64
3%
65+
3%

Is Eyeshadow trending?

Eyeshadow declining with a month-over-month change of -2.45% over the past 5 years, though it still receives approximately 60,500 monthly searches.

This is a seasonal trend that peaks every December. The seasonal demand is forecasted to grow over the next year.


Why is Eyeshadow trending?

1
Enhances Eye Shape
Eyeshadow can be used to create the illusion of different eye shapes. By using different shades and techniques, it is possible to make eyes appear larger, more lifted, or more defined.
2
Adds Color and Drama
Eyeshadow allows individuals to experiment with different colors and create bold, dramatic looks. It can be used to complement or contrast with eye color, outfit choices, or personal style.
3
Highlights Eye Color
Certain eyeshadow shades can enhance and bring out the natural color of the eyes. For example, using warm tones like gold or copper can make blue eyes appear brighter, while purples and plums can make green eyes pop.
4
Expresses Creativity
Eyeshadow is a form of self-expression and creativity. It allows individuals to experiment with different looks, techniques, and trends, and can be a fun way to play with makeup and enhance one's overall appearance.
5
Versatile and Customizable
Eyeshadow comes in a wide range of colors, finishes, and formulas, allowing individuals to customize their look based on their preferences and the occasion. It can be applied subtly for a natural look or layered for a more intense effect.

Where is this trending?

Related queries
Demographics
Gender
Female
86%
Unspecified
10%
Male
4%
Age
18-24
61%
25-34
26%
35-44
8%
45-49
4%
50-54
4%
55-64
4%
65+
4%
2.6B video views
382.4K published videos
Demographics
Age
18-24
54%
25-34
27%
35+
19%
Top countries
Malaysia
21%
Indonesia
17%
Bahrain
9%
Philippines
9%
Italy
8%
Audience interests
Other Talent Beauty Health & Wellness Other Beauty DIY & Handicrafts
Related hashtags
#eyeshadowpalette #eyeshadowlook #eyemakeup #makeupaddict #eyeliner

What are people saying?

46 threads
AI Insights Mixed sentiment
Discussions about eyeshadow revolve around product experiences, trends, and frustrations with quality and performance. Users share insights on specific brands, palettes, and the latest makeup trends.
Product Quality
Users express concerns about the quality of eyeshadow products, including issues with packaging durability and performance.
Current Trends
There are discussions about the latest eyeshadow trends, particularly in specific regions like Hong Kong, and how influencers are showcasing these styles.
Brand Recommendations
Forum members seek and share recommendations for reliable eyeshadow brands that deliver good results and have durable packaging.
Makeup Application Tips
Users discuss techniques and products that help in achieving long-lasting and vibrant eyeshadow looks.
Pricing Concerns
Some users highlight the high costs associated with certain eyeshadow products and palettes, questioning their value.
Common questions
  • What are the best eyeshadow brands for durability?
  • How can I make my eyeshadow last all day?
  • What are the latest eyeshadow trends?
  • Are there any affordable eyeshadow palettes that perform well?
  • What eyeshadow colors are trending right now?
Pain points
  • Received used or damaged products upon return.
  • Packaging of some eyeshadows breaks easily.
  • High costs of popular eyeshadow palettes.
  • Limited shade options in some product lines.
  • Difficulty in finding quality products that meet expectations.
sellercentral.amazon.com
RE:Return is not what was sent
... i did ship 89 dollar eyeshadow and got back used ugly...
Seller_3tKj3Bxk83oG5 · Mar 10, 2026
forums.hardwarezone.com.sg
RE:latest eyeshadow make up trend in Hong Kong jin satki 😳😳😳
PoloBoiBoi · Mar 9, 2026
detail.chiebukuro.yahoo.co.jp
RE:ダイソー、レブロンのアイシャドウを使っていますが、すぐにケースが壊れます 壊れにくいケースのアイシャドウのブランドはありますか? 化粧はナチュラル系で、草花木果や、オーブなど一部気に入ったもの...
....kanebo.com/ja/categories/colormake/eyeshadow/p/4973167011256 RMK シン...
mer******** · Mar 9, 2026
tattle.life
RE:NZ Influencers #84
What in the dark eyeshadow under eyes is happening here.
alotofpeopleareasking · Mar 9, 2026
www.beautyjunkies.de
AW: Neu gekauft im März 2026
Armani Power of You EdP 30 ml Nivea Derma Control Duschgel The Ordinary Lactic Acid 10 % (Nachkauf) Inglot Brow Shaping Mascara 05 (Nachkauf) NARS Eyeshadow Stick Mambo Nabla Foundation Stick N10
Catacomb Kitten · Mar 8, 2026
ukpoliticsdebate.boards.net
RE:Not the UK army that Red knows
Mar 8, 2026 15:58:53 GMT jonksy said: Mar 8, 2026 14:47:56 GMT johnofgwent said: Be fair. All our elite troops wear it. Green and black usually, to conceal the skin tones at night And its produced by Max Factor. But even they do not produce camo nail varnish. They don't want their varnish clashing with their eyeshadow.
Fairsociety · Mar 8, 2026
r/batman
Do you like the eyeshadow?
Do you like the eyeshadow on Bruce when he takes off the cowl? Personally I think it’s a neat aesthetic and it accentuates Bruce’s haunted gaze. It’s almost like apart of his personality. Thoughts? submitted by /u/VendettaLord379 to r/batman [link] [comments]
VendettaLord379 · Mar 5, 2026
r/MakeupAddiction
I feel I always look a bit wonky with makeup, is it bold lip? Eyeshadow? Welcome constructive criticism and feedback 🫶
submitted by /u/XO_equestriann to r/MakeupAddiction [link] [comments]
XO_equestriann · Feb 21, 2026
r/PaleMUA
Holy Grail eyeshadow?
Looking for eyeshadow recs, with the look pictured. I've never been good with eyeshadow, but I love the look of subtle dewy natural but better easy peasy eyeshadow. Does it exist? ​ I'm also not a big spender on makeup, but am open to any suggestions. (Like I said, Holy Grail 🤦🏻‍♀️). I'm a big fan of blush, so I use quite abit, and I'm afraid of eyeshadow competing with blush and lip color. I don't want a bunch of crazy colors on my face! But something subtle to finish the eyes would be great. Plz leave any suggestions, rambles, or what not to do, anything, lol. TIA 🌺 submitted by /u/Infamous-Ad337 to r/PaleMUA [link] [comments]
Infamous-Ad337 · Feb 19, 2026
r/Over30Selfie
It’s a green eyeshadow kind of day 💚👁️
submitted by /u/Human420 to r/Over30Selfie [link] [comments]
Human420 · Feb 8, 2026
r/MakeupAddiction
My genetic soft smokey eyelids (no eyeshadow)
I’m not here asking for advice, I just wanted to share. I genuinely like my eyes, even though they can be a bit difficult sometimes. I have naturally “soft smokey” eyelids, it runs in my family, my mom and even my great-grandmother have the same pigmentation. In the photo I am wearing brown mascara and brow makeup, but there is no eyeshadow or product on my eyelids. My eye area is very sensitive to makeup, and it also doesn’t tolerate heavy creams well. In winter I get eyelid eczema, so there were times I had to use thicker creams, which unfortunately led to some milia. submitted by /u/Fenyleny to r/MakeupAddiction [link] [comments]
Fenyleny · Feb 7, 2026
r/MakeupAddiction
why don’t we do colourful eyeshadow anymore
submitted by /u/SallyX0 to r/MakeupAddiction [link] [comments]
SallyX0 · Jan 22, 2026
All threads (46)
Thread Source Author Date
RE:Return is not what was sent
... i did ship 89 dollar eyeshadow and got back used ugly...
sellercentral.amazon.com Seller_3tKj3Bxk83oG5 Mar 10, 2026
RE:latest eyeshadow make up trend in Hong Kong jin satki 😳😳😳
forums.hardwarezone.com.sg PoloBoiBoi Mar 9, 2026
RE:ダイソー、レブロンのアイシャドウを使っていますが、すぐにケースが壊れます 壊れにくいケースのアイシャドウのブランドはありますか? 化粧はナチュラル系で、草花木果や、オーブなど一部気に入ったもの...
....kanebo.com/ja/categories/colormake/eyeshadow/p/4973167011256 RMK シン...
detail.chiebukuro.yahoo.co.jp mer******** Mar 9, 2026
RE:NZ Influencers #84
What in the dark eyeshadow under eyes is happening here.
tattle.life alotofpeopleareasking Mar 9, 2026
AW: Neu gekauft im März 2026
Armani Power of You EdP 30 ml Nivea Derma Control Duschgel The Ordinary Lactic Acid 10 % (Nachkauf) Inglot Brow Shaping Mascara 05 (Nachkauf) NARS Eyeshadow Stick Mambo Nabla Foundation Stick N10
www.beautyjunkies.de Catacomb Kitten Mar 8, 2026
RE:Not the UK army that Red knows
Mar 8, 2026 15:58:53 GMT jonksy said: Mar 8, 2026 14:47:56 GMT johnofgwent said: Be fair. All our elite troops wear it. Green and black usually, to conceal the skin tones at night And its produced by Max Factor. But even they do not produce camo nail varnish. They don't want their varnish clashing with their eyeshadow.
ukpoliticsdebate.boards.net Fairsociety Mar 8, 2026
RE:Venez ici les kheyette
... le regard 3ce raw neutrals eyeshadow palette clio sharp so simple...
www.jeuxvideo.com CSolitudeS Mar 7, 2026
RE:Becky Reynolds #7 She's Augustus Gloop with a handbag
Latest GRWM vlog - moans about how expensive Feb is because she has to buy other people stuff (valentine’s, JP’s bday and Mother’s Day), before playing around with hundreds of pounds of makeup - including another new £40 eyeshadow palette
tattle.life Tabitha Mar 6, 2026
RE:Court of Appeals rules DC magazine ban unconstitutional
... you forgot to be an eyeshadow them which means Darren I...
debatepolitics.com CLAX1911 Mar 6, 2026
RE:Episode Discussion II: The TFGH
You'd think that someone working at a cosmetics company would have more than one shade of eyeshadow.   And why was Liz blabbing Delilah's medical condition yesterday?  Never heard of HIPPA?
forums.primetimer.com ciarra Mar 5, 2026
Urban Decay Eyeshadow Primer Potion Original 10ml & 24/7 Moondust Eyeshadow Space Cowboy
...all day, with Moondust Eyeshadow in Space Cowboy for ... 16-hour finish. Primer keeps eyeshadow crease-free; Moondust delivers buildable ... effect. Benefits Primer keeps eyeshadow crease-free; Moondust delivers buildable shimmer...This creamy eye primer keeps eyeshadow crease-free, colour vibrant, and ...*no animal-derived ingredients This eyeshadow primer ensures eyeshadow stays vibrant and crease-free ...
www.hotukdeals.com MariaCG Mar 5, 2026
RE:A Beauty's Bad Ideas (Jujutsu Kaisen AU)
...," I chanted. The blood red eyeshadow and lipstick, and the red...
forums.spacebattles.com The Monotone Puppet Mar 5, 2026
RE:Actually Honest - skincare and makeup reviews #6
... good base for makeup) their eyeshadow sticks are brilliant and so...
tattle.life piquant Mar 4, 2026
RE:Marvel: Merchant Days
... black, the black lipstick and eyeshadow, the black nails and piercings...
forums.spacebattles.com Depth_ Mar 4, 2026
[돚거] 눈팅러도 돚거요청 해도 되나...?
... eyes, heavy makeup, dark smokey eyeshadow, playful, rebellious expression, mischievous smile...
gall.dcinside.com ㅇㅇ Mar 3, 2026
RE:No Buying Unnecessary Toiletries March 2026
Thanks for the new thread, @Hodgepodge! UU Boots Nail Polish Remover: alright, WBA. Bought the replacement last month when I knew I was running low, so no new purchase required. And I hit a pan in my Beauty Bay Earthy 9 pan eyeshadow palette in shade Apple- unsurprisingly, its a fairly bright apple green! 🤣
forums.moneysavingexpert.com Clutterbug07 Mar 3, 2026
Profusion Cosmetics Festive Eye Kits and Liquid Eyeshadow
... toneAll Skin typeAll VERSATILE LIQUID EYESHADOW: The kit includes a long-wearing... liquid eyeshadow with glittery and shimmery finishes...
www.hotukdeals.com Euphoria Mar 2, 2026
Barry M Dazzle & Define Metallic Crayons, Shade Metallic Brights | x3 Eyeshadow Pens in Orchid, Teal, White
... our Dazzle & Define Metallic Eyeshadow pens. Includes x3 pens packaged..., dazzling look, or layer over eyeshadow and liner for a foolproof... our Dazzle & Define Metallic Eyeshadow Sticks. With a vibrant, long-lasting..., dazzling look, or layer over eyeshadow and liner for a foolproof...
www.hotukdeals.com MariaCG Mar 2, 2026
RE:"Aggressively gendered" and it's just male and female Claire de lune X.com "econ langet why did they make them so aggressively gendered DiscussingFilm @DiscussingFilm-13h Pikachu's new designs in 'POKEMON WINDS AND WAVES'. AM BEAK Views 232 tl 402 304
Ive seen way too much art of the male pikachu having eyeshadow. The flower hat and feminine sunglasses arent helping, trannies have already taken to him as a trans icon, its annoying af
ifunny.co TimeKeep Mar 1, 2026
RE:Big Chop Regret. Face card not as valid as I thought it was. Need Help!
Why are yall posting styles for hair she doesn’t have yet? Op just wear some nice earrings and enhance your face with some lip gloss mascara or eyeshadow until it gets longer. You also can put some mousse on it and tie it down until dry to have a micro pixie look
www.lipstickalley.com NumbLove Feb 28, 2026
RE:Bozoma Saint John interview ET
I like the blue outfit with the blue eyeshadow. Great color against her skin. That’s all I got.
www.lipstickalley.com pamava Feb 28, 2026
RE:Resident Evil Requiem
Well this is the day we get to use PT for eyeshadow!!! RT OFF = no makeup version LOL
forums.guru3d.com WhiteLightning Feb 28, 2026
RE:(女士們)(認真)買Sephora 唔好喺實體店買
上次買Sephora app 送嘅 rare beauty mascara 好好用 moncler 香水 陣味引到仔 毛戈平隔離霜好驚喜 今次買hourglass blush 同concealer 簡咗 Anastasia eyeshadow sample , kerastase sample , dear dahlia sample 三個我都唔會想買正常裝 齋試
forum.hkgolden.com 破麻 Feb 28, 2026
RE:(女士們)(認真)買Sephora 唔好喺實體店買
上次買Sephora app 送嘅 rare beauty mascara 好好用 moncler 香水 陣味引到仔 毛戈平隔離霜好驚喜 今次買hourglass blush 同concealer 簡咗 Anastasia eyeshadow sample , kerastase sample , dear dahlia sample 三個我都唔會想買正常裝 齋試
forum.hkgolden.com 破麻 Feb 28, 2026
Do you like the eyeshadow?
Do you like the eyeshadow on Bruce when he takes off the cowl? Personally I think it’s a neat aesthetic and it accentuates Bruce’s haunted gaze. It’s almost like apart of his personality. Thoughts? submitted by /u/VendettaLord379 to r/batman [link] [comments]
reddit.com VendettaLord379 Mar 5, 2026
I feel I always look a bit wonky with makeup, is it bold lip? Eyeshadow? Welcome constructive criticism and feedback 🫶
submitted by /u/XO_equestriann to r/MakeupAddiction [link] [comments]
reddit.com XO_equestriann Feb 21, 2026
Holy Grail eyeshadow?
Looking for eyeshadow recs, with the look pictured. I've never been good with eyeshadow, but I love the look of subtle dewy natural but better easy peasy eyeshadow. Does it exist? ​ I'm also not a big spender on makeup, but am open to any suggestions. (Like I said, Holy Grail 🤦🏻‍♀️). I'm a big fan of blush, so I use quite abit, and I'm afraid of eyeshadow competing with blush and lip color. I don't want a bunch of crazy colors on my face! But something subtle to finish the eyes would be great. Plz leave any suggestions, rambles, or what not to do, anything, lol. TIA 🌺 submitted by /u/Infamous-Ad337 to r/PaleMUA [link] [comments]
reddit.com Infamous-Ad337 Feb 19, 2026
It’s a green eyeshadow kind of day 💚👁️
submitted by /u/Human420 to r/Over30Selfie [link] [comments]
reddit.com Human420 Feb 8, 2026
My genetic soft smokey eyelids (no eyeshadow)
I’m not here asking for advice, I just wanted to share. I genuinely like my eyes, even though they can be a bit difficult sometimes. I have naturally “soft smokey” eyelids, it runs in my family, my mom and even my great-grandmother have the same pigmentation. In the photo I am wearing brown mascara and brow makeup, but there is no eyeshadow or product on my eyelids. My eye area is very sensitive to makeup, and it also doesn’t tolerate heavy creams well. In winter I get eyelid eczema, so there were times I had to use thicker creams, which unfortunately led to some milia. submitted by /u/Fenyleny to r/MakeupAddiction [link] [comments]
reddit.com Fenyleny Feb 7, 2026
why don’t we do colourful eyeshadow anymore
submitted by /u/SallyX0 to r/MakeupAddiction [link] [comments]
reddit.com SallyX0 Jan 22, 2026
Blue eyeshadow is really something
submitted by /u/Woemn to r/MakeupAddiction [link] [comments]
reddit.com Woemn Jan 22, 2026
I will never get over kat von d discontinuing her iconic shade and light eyeshadow palette and her liquid lipsticks. Nothing has come close to her mattes
submitted by /u/Historical-Body-3424 to r/MakeupAddiction [link] [comments]
reddit.com Historical-Body-3424 Dec 31, 2025
Favorite eyeshadow brand and why?
Romand, Wakemake, and Clio? Which ones are your favorite and why? How would they compare to American brands? And which American brand comes close? Love Clio for how buttery it is, Wakemake for color variety, quality and packaging. Romand for price point and great selection as well. submitted by /u/FudgenSticks to r/AsianBeauty [link] [comments]
reddit.com FudgenSticks Nov 13, 2025
My sister drew the rat that ate blue eyeshadow
submitted by /u/pikanil to r/RATS [link] [comments]
reddit.com pikanil Nov 13, 2025
Leprosy broke into my makeup bag and devoured blue eyeshadow, shame her!
submitted by /u/Count_Kvlt to r/RATS [link] [comments]
reddit.com Count_Kvlt Nov 12, 2025
One of the colors in my eyeshadow palette warns against using it around your eyes.
submitted by /u/literallyzee to r/mildlyinteresting [link] [comments]
reddit.com literallyzee Oct 10, 2025
What’s your all-time favorite eyeshadow palette?
For me, it is ABH Nouveau. It looks great on my skin tone and I love the color combination. I can creat many look with it. It’s relatively lightweight and it has a mirror inside. So I can carry it with me for my trips. submitted by /u/Travel_food_freedom to r/OliveMUA [link] [comments]
reddit.com Travel_food_freedom Oct 7, 2025
Well. It's 2am and I've been thinking about cool fish, so here's some cool 3am eyeshadow that's somewhat fish inspired ✨️🐠🐟🐡
submitted by /u/beesarebrown to r/MakeupAddiction [link] [comments]
reddit.com beesarebrown Sep 12, 2025
Is eyeshadow not a trend anymore?
I feel like brands have thrown themselves into skincare so hard, actual makeup is disappearing. No new pallets unless it’s a collab with a brand or limited edition. Physical stores have virtually no eyeshadow pallets, online I checked colorpop, Anastasia and ulta and everything is out of stock. I feel like they’ve all given up. I know it was trendier in 2014-2018 but brands used to have huge drops of pallets and new ones being released. Now they are still only selling the old ones from ten years ago, if anything at all. submitted by /u/Lonely_ghostie0 to r/Makeup [link] [comments]
reddit.com Lonely_ghostie0 Aug 4, 2025
Eyeshadow Experiment With Color Theory
I'm thinking about making a Z palette out of this!! This definitely made me realize how rare green undertones are in my collection. submitted by /u/PurpleVirtualJelly to r/Fairolives [link] [comments]
reddit.com PurpleVirtualJelly Aug 1, 2025
Elizabeth Dulau has said that Kleya’s eyeshadow is actually natural markings on her skin. Could the same be true for Shin?
I know it’s a stretch but do you think there’s a possibility they’re from the same planet? Shin could have been a refugee who Baylan took under his wing. submitted by /u/blakhawk12 to r/StarWars [link] [comments]
reddit.com blakhawk12 May 24, 2025
Why my eyeshadow don’t eyeshadow like everyone else’s 😔
Everytime I do a makeup look and want to incorporate eyeshadow it always looks like it’s missing something. I can’t put my finger on it. Everyone else’s eye shadow looks are so pigmented and colorful and beautiful. Mine just looks like it’s missing something… or somethings off if that make sense. I thought it was the type of quality palette I was buying but I recently bought Juvia’s place eyeshadow which I thought was one of the better quality brands but it still seems like something is off . The colors aren’t popping like they should be idk . Maybe it’s user error lol. Any suggestions on how I can improve or any recommendations for nice eyeshadow palettes for me to try? 😊First 7 are pics I got off Pinterest that just have the “look” I’m going for . 8-11 are mine . submitted by /u/Leessssssshha to r/MakeupAddiction [link] [comments]
reddit.com Leessssssshha Mar 5, 2025
Holy grail eyeshadows?
What are your holy grail eyeshadows? Either singles or palettes I currently only have shawill palettes and they're okay not the best. I also have the otwoo palette from my mom but i don't use it as i don't like the shades, its too orange for me. I prefer neutral/cool tone palettes. i am gonna buy new palettes soon hehe Pls kindly drop your HG eyeshadows :) submitted by /u/hey110514 to r/beautytalkph [link] [comments]
reddit.com hey110514 Jan 18, 2025
What eyeshadow shades look best on our complexion
Starting to get into makeup and was wondering what shades you all tend to look best? submitted by /u/deathdasies to r/Fairolives [link] [comments]
reddit.com deathdasies Jun 22, 2024
Woman using an eyeshadow from the 1920s
submitted by /u/kaijisheeran to r/Damnthatsinteresting [link] [comments]
reddit.com kaijisheeran Aug 3, 2023
AITA for expecting my husband to pay for my eyeshadow palette that he threw out?
I f30 used to have skin issues for most of my life. And recently, finally got the chance to start wearing makeup. My husband consents it except, he thinks the eye-shadow colors I apply are inappropriate and "wild". He told me to tond it down because some of these eye shadows give strangers the wrong impression, in other words I'd look like a h00*er wearing them. I took his opinion under consideration but he still wasn't happy. he asked that I use nude colors and give up the blue, purple, red and the light colors but I refused. Yesterday I discovered he threw away all my 3 eye-shadow palette sets. his reasons was that I wore inappropriate colors when we visited his parents. I yelled at him saying he never should've touched them, he said he already gave me a warning about it and I shouldn't act shocked. I told him this is ridiculous and that I expect him to pay me for every single palette he threw out. not just that but get the same shades/colors. He said it wasn't is fault I brushed him off and refused to listen when he said I was looking like a clown and was embarrassing him. Now this made me feel so offeneded. I refused to talk to him after that. He told me I was making a mountain out if mole hill and said I need to start thinking about using "colorless" shades that don't pop up like the ones I used. Am I wrong for going against what he wants and expecting him to pay or buy me the same color palettes? submitted by /u/throw65687 to r/AmItheAsshole [link] [comments]
reddit.com throw65687 Apr 20, 2022

What influencers are talking about this?

Nikki Tutorials
@nikkietutorials
Makeup artist and beauty influencer known for her stunning eyeshadow looks and tutorials.
James Charles
@jamescharles
Makeup artist and beauty influencer famous for his colorful and creative eyeshadow designs.
Huda Kattan
@hudabeauty
Beauty mogul and influencer known for her eye-catching eyeshadow palettes and makeup tips.
Tati Westbrook
@tati
Beauty influencer and YouTuber who shares her favorite eyeshadow products and looks.
Jeffree Star
@jeffreestar
Makeup artist and entrepreneur known for his bold eyeshadow makeup looks and product reviews.