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Home / Beauty / Foundation

Foundation

US United States
Rapid decline Low volatility Seasonal (Jul) Forecasted flat Beauty Product
Foundation
What is Foundation?

Foundation is a cosmetic product that is applied to the face to create an even and smooth complexion. It is typically used to cover imperfections, even out skin tone, and provide a base for other makeup products. Foundation comes in various forms, including liquid, cream, powder, and stick.

Treendly Index Treendly Forecast Google TikTok YouTube Amazon
MOM: -4.94%
How much search volume does it get?
Google searches
90.5K/mo
Amazon searches
197.7K/mo
TikTok views
4.2B
TikTok videos
296.8K
Who is interested in this?
Gender
Female
87%
Unspecified
7%
Male
6%
Age
18-24
50%
25-34
25%
35-44
11%
45-49
4%
50-54
4%
55-64
4%
65+
4%

Is Foundation trending?

Foundation declining with a month-over-month change of -2.23% over the past 5 years, though it still receives approximately 90,500 monthly searches.

This is a seasonal trend that peaks every July. The seasonal demand is forecasted to decline over the next year.


Why is Foundation trending?

1
Enhances Appearance
Foundation helps to create a flawless and polished look by covering blemishes, redness, and uneven skin tone. It provides a smooth canvas for other makeup products, such as blush, bronzer, and highlighter.
2
Boosts Confidence
By improving the appearance of the skin, foundation can boost confidence and self-esteem. It allows individuals to feel more comfortable and present themselves in a way that aligns with their desired image.
3
Evens Skin Tone
Uneven skin tone is a common concern for many people. Foundation helps to even out the complexion by providing a consistent color and texture, giving the appearance of a more balanced and radiant skin tone.
4
Provides Sun Protection
Many foundations now come with added SPF (Sun Protection Factor), which helps to protect the skin from harmful UV rays. This dual benefit of foundation provides both coverage and sun protection in one product.
5
Wide Range of Formulas
Foundation is available in a wide range of formulas to cater to different skin types and preferences. There are options for oily, dry, combination, and sensitive skin, as well as choices for those who prefer a natural or full-coverage finish.
6
Increasing Diversity
In recent years, there has been a push for more inclusive beauty products, including foundation shades that cater to a diverse range of skin tones. This has led to an increase in popularity as more individuals can find a foundation that matches their unique complexion.

Where is this trending?

Images
foundation foundation foundation foundation foundation
Related queries
Demographics
Gender
Female
87%
Unspecified
7%
Male
6%
Age
18-24
51%
25-34
27%
35-44
13%
45-49
4%
50-54
4%
55-64
4%
65+
4%
4.2B video views
296.8K published videos
Demographics
Age
18-24
52%
25-34
24%
35+
24%
Top countries
Switzerland
32%
United Kingdom
9%
South Africa
9%
Malaysia
8%
Austria
7%
Audience interests
Beauty Other Beauty Health & Wellness Other Talent Entertainment News
Related hashtags
#concealer #foundationreview #powder #fullcoverage

What are people saying?

46 threads
AI Insights Mixed sentiment
Discussions about 'foundation' revolve around various contexts, including gaming, education, and charitable organizations, with participants exploring its significance in establishing future developments or as a basis for further projects.
Gaming Foundations
Conversations about how certain games, like Fatal Frame, can serve as a foundation for future titles.
Educational Foundations
Discussion on the importance of foundational degrees in fields like dental therapy and hygiene.
Charitable Organizations
References to various foundations, such as the Bill and Melinda Gates Foundation, and their roles in societal issues.
Structural Foundations
Talk about physical foundations in construction, emphasizing the importance of a solid base for buildings.
Cultural Foundations
Mention of foundations that support cultural initiatives, such as the Silk Road Foundation.
Common questions
  • How does a strong foundation impact future developments?
  • What are the requirements for foundation degrees?
  • What role do charitable foundations play in society?
  • What are the best practices for building a solid foundation?
  • How do cultural foundations contribute to the arts?
Pain points
  • Concerns about the adequacy of educational foundations.
  • Frustration with the slow progress of charitable initiatives.
  • Challenges in establishing solid structural foundations.
  • Issues with the perception of gaming foundations in the industry.
  • Difficulties in accessing resources from charitable organizations.
r/MakeupAddiction
Almost 2 months using my fingers to apply foundation and oh my god
I’m kicking myself for not discovering this sooner. Just a recap from my original post, I grew up with everyone in my life telling me never to put fingers on my face, always use sponges and blenders. I never questioned it, always used a sponge or blender to apply foundation. But I’ve been getting frustrated over how much product is absorbed in them, and annoyed at having to spend a chunk of time washing my sponges. Plus with makeup getting more expensive and me being on a really tight budget, I need to stretch things and make them last. So I ditched the sponges, blenders and started using my clean, washed fingers to apply foundation and oh my god. My makeup looks so good! My face practically stopped breaking out(!!), my foundation is lasting longer, and it’s faster to apply. It’s amazing, I’m never going back. I still have a small stash of sponges for if/when I need them but don’t plan on using them often at all. I know this is such a small thing and people are probably like “yeah, duh you can use your fingers” but it genuinely never occurred to me. it’s been a great change and I’m so happy that I wanted to share. This isn’t to convince anyone that this way is best because different methods/applications work for different people and it depends on what makeup you use. But this works for my routine and I’m thrilled I finally figured this out for me…way way late in life lol. submitted by /u/DerangedUnicorn27 to r/MakeupAddiction [link] [comments]
DerangedUnicorn27 · Mar 5, 2026
r/europe
The Heritage Foundation Is Reportedly Working With European Far-Right Parties on a Plan to Undermine the EU
submitted by /u/HamloIbims to r/europe [link] [comments]
HamloIbims · Mar 2, 2026
r/scotus
Catholic Bishops Warn the Supreme Court That Trump Is Threatening the “Moral Foundations of American Society”
submitted by /u/Conscious-Quarter423 to r/scotus [link] [comments]
Conscious-Quarter423 · Feb 27, 2026
r/HomeMaintenance
A walk through of the foundation cracks in the basement in the house I'm renting
Since everyone wanted more pics, here's the whole basement and some more info. The house is in Winnipeg. Built in 1914. I moved in in September 2024 because I am close with the upstairs tenants and their downstairs (main flooor) neighbor was moving out, so I thought it'd be a good time. I saw the cracks then, but nobody seemed too phased by them so I didn't think too much of them. I don't think they've gotten worse since then, but I don't think that should make me any less worried now that I'm aware of the danger. Last fall, there was a sewer line that broke and flooded some of the basement so its even worse down there 😭💀 (For the record, it's much nicer upstairs, its only such a crack-den that I use to store stuff in the basement) I will be making moves to leave this place, but it's a shame because the house has a lot of charm (minus the hell pit of a basement) and I love living here! I don't know if I can leave as promptly as people are saying I should because I have pet rats in a big cage that isnt easy to transport and I've got a business trip coming up march 3-10. I will openly admit that my monkey brain is struggling to feel the urgency because it's been fine for at least two years in this mangled state but I know that's illogical. But what can I do when I've got nowhere to go with my pets? 😭 In fact I am really scared but I don't know what to do. If I contact officials and the place gets condemned it'll only force me out and I won't be situated to move somewhere else for at least 2-3 weeks from now. aaaaghhhh🫠 submitted by /u/Yllem1232123 to r/HomeMaintenance [link] [comments]
Yllem1232123 · Feb 25, 2026
r/HomeMaintenance
How bad is the foundation in the house I'm renting?
Is this a case of "lol good thing I'm not the owner!" or am I in imminent danger? submitted by /u/Yllem1232123 to r/HomeMaintenance [link] [comments]
Yllem1232123 · Feb 25, 2026
r/TrollCoping
I know the foundation is about horror but this was a genuinely awful read....
So basically, in 4319, there's a cognitohazard memetic website, which forces all readers to "embrace feminity". Landon, a transgender man, is forcibly detransitioned. He, and all the other users expect for the owner, are aware of the fact that they are doing this, and yet are unable to stop. submitted by /u/LegalBoysenberry2923 to r/TrollCoping [link] [comments]
LegalBoysenberry2923 · Feb 5, 2026
All threads (46)
Thread Source Author Date
RE:Fatal Frame II: Crimson Butterfly Remake - Reviews Thread
... remake could serve as: A foundation for future Fatal Frame games. ...
www.neogaf.com RedC Mar 10, 2026
RE:2026 NFL Draft Scouting Report: S Dillon Thieneman, Oregon
... to continue adding to the foundation that was established during the ...
247sports.com Ukoshul Mar 10, 2026
RE:2026 NFL Draft Scouting Report: S Dillon Thieneman, Oregon
... to continue adding to the foundation that was established during the ...
247sports.com Ukoshul Mar 10, 2026
RE:담시즌 티저
..., join the showdown between The Foundation and the Ice King and... ...
cafe.naver.com 해피라마 Mar 10, 2026
RE:[ 2026.03.10 ] 간밤의 글로벌 크립토 주요 뉴스
...안 Virtuals Protocol과 Ethereum Foundation dAI 팀이 AI 에...프라 채택 Ethereum Foundation이 보유 자산...
cafe.naver.com 메타트레이더 Mar 10, 2026
아시모프 소설 기반 '파운데이션: 우주 전선' 사전예약
...션: 우주 전선(Foundation: Galactic Frontier)'의 국...
gall.dcinside.com 게임메카 Mar 10, 2026
RE:Pre-registration masters funding.
... hygiene (Honours degree, diploma or foundation degree) <*>Dental therapy (Honours degree..., diploma or foundation degree) <*>Dental hygiene and dental...
www.thestudentroom.co.uk Claire SFE Mar 10, 2026
RE:What’s the deal with John Joseph? (dildo of consequences)
... the Bill and Melinda Gates foundation ran Event 201 in New...
boardislife.proboards.com youthoverrided Mar 10, 2026
RE:Shane Reti is retiring
..., there is a need the foundation sciences. Without these there would...
nzissues.com Halcyon Mar 10, 2026
RE:Analytical vs Artistic Men
... never move forward, because the foundation of the bond is based ...
forum.lowyat.net silverhawk Mar 10, 2026
RE:less than 25 buying advice and expectations
... dug footings for the house foundation and excavated a 24' x...
www.tractorbynet.com bdhsfz6 Mar 10, 2026
RE:Why did Iran's president apologize?
... York and the Silk Road Foundation who's speciality is Eastern Iranians...
www.unexplained-mysteries.com Piney Mar 10, 2026
RE:TPS, media ja julkisuus
... hekin pyörittävät omaa monipuolista Panthers Foundation -säätiötään. Zürich Lions? Hallitseva CHL-mestari...
keskustelu.jatkoaika.com mission16W Mar 10, 2026
RE:Mampir Sejenak di Guardian Suzuya Mall Lhokseumawe
..., serum, dan sunscreen. Makeup: Lipstik, foundation, bedak, dan maskara. Perawatan Tubuh...
steemit.com chairunnisa21 Mar 10, 2026
RE:The 'Carlton related stuff that doesn't need it's own thread' thread Part 3
... Board of Peter Mac Cancer Foundation and is an ambassador for...
www.bigfooty.com Aphrodite Mar 10, 2026
RE:La france est un pays ultra liberal
... corrélés à l'interventionnisme étatique) Heritage Foundation 2025/2026 : France ~63-64/100...
www.jeuxvideo.com TheCrowNambour Mar 10, 2026
RE:[GSoC] Extends the Structure2d ability to solve for full horizontal analysis of 2d structures
... in Structure2D provides a great foundation. I'm planning to extend this...
github.com Chidroopakanaparthy Mar 10, 2026
RE:I like where wow retail is heading
... even playing against computer. The foundation isn't "pvp with mmr", its...
www.mmo-champion.com mbit2 Mar 10, 2026
RE:다크웹 살인 청부업자 추적기
...재단(James Randi Educational Foundation)' 멤버 출신...
cafe.naver.com 메데아 Mar 10, 2026
RE:Enve AG25 700C XDR hiilari kiekkosetti, Helsinki
... 33,5mm Sisäleveys 25mm Enve Foundation 12x100 ja 12x142 läpiakselinavat CL...
www.fillaritori.com Tatzka Mar 10, 2026
hows the combat?
I'm disabled, do not have two extra fingers. I do not buy/play hardcore combat games. The current combat foundation is extremely boring. Doesn't matter "easy" or "hard". It's boring, It's made with bots prioritized over humans.
steamcommunity.com Vackbar Mar 10, 2026
RE:Looking for EDU Backlinks & Monthly SEO For Casino Project
... ONLINE PRESENCEINCREASE SERP POSITIONHIGH QUALITY FOUNDATION LINKS SerpLinks AgencyAuthority First Link...
www.blackhatworld.com SerpLinks Agency Mar 10, 2026
RE:Continuous vs Non continuous deck panel layout
... a FEM ( rail on elastic foundation ) model and see what you...
www.eng-tips.com HTURKAK Mar 10, 2026
트럼프 예수의 재림을 기대하라고 말함~!!
... return The Military Religious Freedom Foundation, a non-profit civil rights watchdog... return The Military Religious Freedom Foundation, a non-profit civil rights watchdog... return The Military Religious Freedom Foundation, a non-profit civil rights watchdog...
gall.dcinside.com vksrhks Mar 10, 2026
Almost 2 months using my fingers to apply foundation and oh my god
I’m kicking myself for not discovering this sooner. Just a recap from my original post, I grew up with everyone in my life telling me never to put fingers on my face, always use sponges and blenders. I never questioned it, always used a sponge or blender to apply foundation. But I’ve been getting frustrated over how much product is absorbed in them, and annoyed at having to spend a chunk of time washing my sponges. Plus with makeup getting more expensive and me being on a really tight budget, I need to stretch things and make them last. So I ditched the sponges, blenders and started using my clean, washed fingers to apply foundation and oh my god. My makeup looks so good! My face practically stopped breaking out(!!), my foundation is lasting longer, and it’s faster to apply. It’s amazing, I’m never going back. I still have a small stash of sponges for if/when I need them but don’t plan on using them often at all. I know this is such a small thing and people are probably like “yeah, duh you can use your fingers” but it genuinely never occurred to me. it’s been a great change and I’m so happy that I wanted to share. This isn’t to convince anyone that this way is best because different methods/applications work for different people and it depends on what makeup you use. But this works for my routine and I’m thrilled I finally figured this out for me…way way late in life lol. submitted by /u/DerangedUnicorn27 to r/MakeupAddiction [link] [comments]
reddit.com DerangedUnicorn27 Mar 5, 2026
The Heritage Foundation Is Reportedly Working With European Far-Right Parties on a Plan to Undermine the EU
submitted by /u/HamloIbims to r/europe [link] [comments]
reddit.com HamloIbims Mar 2, 2026
Catholic Bishops Warn the Supreme Court That Trump Is Threatening the “Moral Foundations of American Society”
submitted by /u/Conscious-Quarter423 to r/scotus [link] [comments]
reddit.com Conscious-Quarter423 Feb 27, 2026
A walk through of the foundation cracks in the basement in the house I'm renting
Since everyone wanted more pics, here's the whole basement and some more info. The house is in Winnipeg. Built in 1914. I moved in in September 2024 because I am close with the upstairs tenants and their downstairs (main flooor) neighbor was moving out, so I thought it'd be a good time. I saw the cracks then, but nobody seemed too phased by them so I didn't think too much of them. I don't think they've gotten worse since then, but I don't think that should make me any less worried now that I'm aware of the danger. Last fall, there was a sewer line that broke and flooded some of the basement so its even worse down there 😭💀 (For the record, it's much nicer upstairs, its only such a crack-den that I use to store stuff in the basement) I will be making moves to leave this place, but it's a shame because the house has a lot of charm (minus the hell pit of a basement) and I love living here! I don't know if I can leave as promptly as people are saying I should because I have pet rats in a big cage that isnt easy to transport and I've got a business trip coming up march 3-10. I will openly admit that my monkey brain is struggling to feel the urgency because it's been fine for at least two years in this mangled state but I know that's illogical. But what can I do when I've got nowhere to go with my pets? 😭 In fact I am really scared but I don't know what to do. If I contact officials and the place gets condemned it'll only force me out and I won't be situated to move somewhere else for at least 2-3 weeks from now. aaaaghhhh🫠 submitted by /u/Yllem1232123 to r/HomeMaintenance [link] [comments]
reddit.com Yllem1232123 Feb 25, 2026
How bad is the foundation in the house I'm renting?
Is this a case of "lol good thing I'm not the owner!" or am I in imminent danger? submitted by /u/Yllem1232123 to r/HomeMaintenance [link] [comments]
reddit.com Yllem1232123 Feb 25, 2026
I know the foundation is about horror but this was a genuinely awful read....
So basically, in 4319, there's a cognitohazard memetic website, which forces all readers to "embrace feminity". Landon, a transgender man, is forcibly detransitioned. He, and all the other users expect for the owner, are aware of the fact that they are doing this, and yet are unable to stop. submitted by /u/LegalBoysenberry2923 to r/TrollCoping [link] [comments]
reddit.com LegalBoysenberry2923 Feb 5, 2026
Received a threatening letter from the Charlie Kirk Data Foundation on Christmas Eve
Normally I would laugh this off if it wasn't for the implied threat to my and my family's safety. First, it falsely claims that I celebrated Charlie's death when in fact the third sentence of my Facebook post was (direct quote), "He [Charlie Kirk] didn't deserve to die." What concerns me is that they're publishing my personal information (name, address, place of employment) online and falsely associating me with celebrating Charlies death AND they say, "We suggest you may want to consider relocating, changing your contact information … and keeping your family safe." I should consider relocating to keep my family safe?! That's a threat if I've ever received one. EDIT - Thank you for all the support and feedback. I'll edit here because I think any follow on posts by me will be hard to find. I can't be 100% certain this is actually from TCKDF. It COULD have been a neighbor or FB friend. I don't think TCKDF has any affiliation with Kirk, his widow, TurningPoint, etc. They use this profile to post on X, but haven't done so in a while. Their profile says they're in Nevada. They've gone through multiple name changes and websites. News sites claim that they raised at least $30k in crypto donations in a few days after Charlie's death. Unfortunately my wife opened the letter and left it on my desk. She threw out the envelope and we couldn't find it. I live in CA. I filed a complaint with the AG and am filing a police report. I may contact a lawyer. submitted by /u/Telefonica46 to r/ProgressiveHQ [link] [comments]
reddit.com Telefonica46 Dec 29, 2025
Heritage Foundation openly calls for the end of the European Union
submitted by /u/sasnl to r/europe [link] [comments]
reddit.com sasnl Dec 23, 2025
Why does my foundation always look like this?
I do skin care with fidelity (though I'm open to different products; currently using milky toner, la roche-posay triple repair, and byoma hydrating oil) and I am always sure to match primer and foundation (water vs silicon based). I've tried numerous foundations and primers, from high end to drug store, and they all do this. I do also exfoliate once a week. My shade match is off here, too, but I'm mostly concerned with fixing this weird texture right now. I have tried various application methods and they all end up looking like this; in these pictures, I used a brush for initial application and a damp beauty blender to try to buff everything out afterward. Any tips or insight is very appreciated! Pictures are from various steps in my routine (from just liquid products to powdered down). My nose is a glaringly obvious trouble area, but really the whole face has this issue. (Please ignore the weird little hairs; my brushes always shed.) submitted by /u/Visible-Ad-9834 to r/MakeupAddiction [link] [comments]
reddit.com Visible-Ad-9834 Dec 8, 2025
They’re gonna have to raze that house to the foundation
submitted by /u/freeradioforall to r/Wellthatsucks [link] [comments]
reddit.com freeradioforall Nov 25, 2025
Python Foundation rejects $1.5M grant with no-DEI strings
submitted by /u/Add55xx to r/technology [link] [comments]
reddit.com Add55xx Oct 28, 2025
What’s the general consensus on Foundation?
Obviously, I’m asking this on a Foundation sub, so there’s probably going to be some bias, but I’m two episodes in and I’m really hooked. That said, I went back and looked at some of the post episode discussions, and the reactions there seem mostly negative. I’m just curious, does the show stay strong as it goes on? Or do people generally feel it falls off later? submitted by /u/Arne-Slut to r/FoundationTV [link] [comments]
reddit.com Arne-Slut Oct 27, 2025
What you mean stop using two of the foundations of black seasonings?!
submitted by /u/hibarihime to r/BlackPeopleTwitter [link] [comments]
reddit.com hibarihime Oct 13, 2025
Is Foundation worth sticking with?
I’ve been waiting to start this show for forever, it’s right up my alley in lots of ways (Lee Pace, insanely gorgeous visuals and production, sci-fi themes, Jared Harris). However I just got done with S1E5 and my god that was such a bad episode. So far of the 5 episodes I’ve seen they’ve all felt like filler and we have barely started the 1st season. I keep seeing praise and wanting to really like it, should I give it some more time to trap me in? Some of the acting and casting (outside of the Cleons) is horrendous, same with the dialogue (again, outside of the Cleons) Looking at the IMDB episode list, they mostly all hover around 7/10 with exception to a 3 episode stretch to end S2. So again, should I stick it out or is it just more of the same terrible stuff outside of the Empire (Dawn, Day, Dusk) stuff? submitted by /u/WillNeighbor to r/television [link] [comments]
reddit.com WillNeighbor Oct 11, 2025
Best local foundation
I’ve been using powder foundation but I want to switch to a liquid one. However, I’m concerned that the one I might buy could oxidize. Can you suggest the best foundations that don’t oxidize much? submitted by /u/Competitive-Store880 to r/beautytalkph [link] [comments]
reddit.com Competitive-Store880 Sep 24, 2025
Heritage Foundation founder died. The links are below 👇
https://www.newsweek.com/heritage-foundation-founder-edwin-feulner-dead-83-2101101 https://www.heritage.org/press/heritage-foundation-mourns-the-loss-its-founder-ed-feulner https://www.americafirstpolicy.com/issues/afpi-mourns-the-death-of-edwin-j-feulner submitted by /u/BotanicalsAreTherapy to r/WhitePeopleTwitter [link] [comments]
reddit.com BotanicalsAreTherapy Jul 19, 2025
The impossible foundation match!
I’m pretty sure I’m a pale olive because all foundations look too yellow or too peach on me. NARS Gobo: too yellow. Maybelline Buff 130: too dark/orange. Haus Labs 130: light enough, but too yellow. I have (naturally) strawberry blonde hair with a greenish sub-tone. I burn very easily, and in the summer my skin gets a peachy overcast (but still green AF). If you’re a similar skintone, can you recommend a foundation for me? Do you consider yourself cool, neutral or warm olive? submitted by /u/rockyrodeo to r/Fairolives [link] [comments]
reddit.com rockyrodeo Jul 16, 2025
Tucker Carlson continued to destroy Ted Cruz when talking about Israel Iran as MAGA foundation continues to crack
submitted by /u/kromemwl2 to r/stockbetz [link] [comments]
reddit.com kromemwl2 Jun 18, 2025
Which foundations are to die for?
I have tried so many different foundations and I’m still eager to try more. I want to know which ones are your holy grails. Or which of these are best? Right now I am loving the Lawless, Versed skin tint, and Too faced which I just picked up and have used twice. submitted by /u/SystemSuper4452 to r/MakeupAddiction [link] [comments]
reddit.com SystemSuper4452 May 14, 2025
What’s everyone’s favorite foundation?
I use bare minerals tinted moisturizer and love it. But yesterday I saw a girl who looked flawless!! I asked her what she used and she said she doesn’t wear foundation, but she uses this charlotte tilbury something. I can’t remember what it was. Setting powder? Bronzer? Idk. I need a switch up. Curious to hear what everyone else is using. submitted by /u/BalancedDietitian to r/MakeupAddiction [link] [comments]
reddit.com BalancedDietitian Jul 7, 2024
holy grail foundation?
submitted by /u/Delicious-Fee-2813 to r/AsianBeauty [link] [comments]
reddit.com Delicious-Fee-2813 May 18, 2023
Anyone else watch Foundation?
I have a tendency to catch great scifi years after it's been released. I found Foundation and binged it all in three days and I still can't get over how amazing it was. I find the whole idea of the Empire (Brother Dawn, Brother Sun & Brother Dusk) to be extremely clever and well thought out. The show has some great visuals and story telling and I'm so glad they are coming out with a second season this summer. Does anyone have any recommendations for something similar that will hold me over till then? I've already watched Raised by Wolves (also amazing), a lot of the Star Wars spin offs. Looking for scifi with similar elements and well written characters. submitted by /u/Toadstool_Lilium293 to r/scifi [link] [comments]
reddit.com Toadstool_Lilium293 Apr 22, 2023

What influencers are talking about this?

Nikki Tutorials
@nikkietutorials
Makeup artist and beauty influencer known for her foundation tutorials and reviews.
Jackie Aina
@jackieaina
Beauty influencer and activist who shares foundation reviews and makeup tips for deeper skin tones.
Tati Westbrook
@glamlifeguru
Beauty expert and influencer who provides in-depth foundation reviews and makeup applications.
Huda Kattan
@hudabeauty
Makeup artist and entrepreneur known for her makeup line and foundation tips and tutorials.
Desi Perkins
@desiperkins
Beauty influencer and content creator known for her makeup tutorials and foundation reviews.