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Gluten Free

Food & Nutrition   Product   Rapid growth  Low opportunity   

Gluten-free refers to a diet that excludes the protein gluten, which is found in grains such as wheat, barley, and rye. It is primarily followed by individuals with celiac disease, gluten sensitivity, or wheat allergy.


Track this trend
(Monitor this trend over time)


 12 Months
Average: 78.77%
Trend: growing
MOM change: 0.83%
 5 Years
Average: 70.97%
Trend: growing
MOM change: 6.73%

Top reasons why this topic is getting popular

1. Celiac Disease

Gluten-free diets are essential for individuals with celiac disease, an autoimmune disorder where gluten triggers an immune response that damages the small intestine. Following a gluten-free diet is the only known treatment for celiac disease.

2. Gluten Sensitivity

Some individuals experience symptoms similar to celiac disease when consuming gluten, but without the same immune response or intestinal damage. These individuals may have gluten sensitivity and find relief by following a gluten-free diet.

3. Wheat Allergy

A wheat allergy is an allergic reaction to proteins found in wheat, which can cause symptoms such as hives, difficulty breathing, and digestive issues. For individuals with a wheat allergy, avoiding gluten-containing grains is necessary.

4. Health and Wellness Trend

The gluten-free diet has gained popularity as a health and wellness trend, with some people believing that eliminating gluten can lead to weight loss, increased energy, and improved overall health. However, scientific evidence supporting these claims is limited.

5. Increased Availability of Gluten-Free Products

As the demand for gluten-free products has risen, food companies have developed a wide range of gluten-free alternatives. This has made it easier for individuals following a gluten-free diet to find suitable options and enjoy a varied diet.

Who's talking about this trend?

1. Kristina (@glutenfreekristina)

Food blogger specializing in gluten-free recipes and recommendations.

2. Sarah (@glutenfreesarah)

Influencer sharing her journey and tips for living a gluten-free lifestyle.

3. Emily (@glutenfreemama)

Mom and influencer sharing gluten-free recipes and product recommendations for families.

4. David (@glutenfreedavid)

Fitness enthusiast and influencer promoting a gluten-free diet for athletes.

5. Grace (@glutenfreegrace)

Influencer sharing her gluten-free travel adventures and restaurant recommendations.