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Jade Roller

Beauty   Product   Dec    Medium opportunity   


A jade roller is a beauty tool made of a smooth, polished jade stone that is used to massage the face and neck. It typically consists of a larger stone for the cheeks, forehead, and neck, and a smaller stone for the under-eye area and temples.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

Track this trend
(Monitor this trend over time)

60.5K
searches/mo

 12 Months
Average: 52.86%
Trend: declining
MOM change: -0.36%
 5 Years
Average: 29.83%
Trend: growing
MOM change: 0.54%

Top reasons why this topic is getting popular

1. Promotes Lymphatic Drainage

Using a jade roller on the face can help stimulate the lymphatic system, which is responsible for removing toxins and waste from the body. This can reduce puffiness and promote a more sculpted appearance.

2. Improves Blood Circulation

The rolling motion of a jade roller on the skin can increase blood flow and circulation. This can result in a brighter complexion and a natural glow.

3. Reduces Facial Tension

Massaging the face with a jade roller can help relax the facial muscles and release tension. This can alleviate headaches, jaw clenching, and overall facial tightness.

4. Enhances Product Absorption

Using a jade roller after applying skincare products can help them penetrate deeper into the skin. The rolling action can aid in the absorption of serums, oils, and moisturizers, maximizing their effectiveness.

5. Soothing and Calming

The coolness of the jade stone can have a calming effect on the skin, reducing redness and inflammation. It can also provide a relaxing and spa-like experience, promoting overall well-being.

Who's talking about this trend?

1. Influencer A (@influencerA)

Influencer who frequently shares their love for jade rollers on their Instagram account.

2. Influencer B (@influencerB)

Influencer who frequently posts about jade rollers and shares tips on how to use them on their Instagram account.

3. Influencer C (@influencerC)

Influencer who frequently recommends different brands of jade rollers and shares their skincare routines on their Instagram account.