Oh Polly has a strong social media presence, particularly on Instagram, where the brand showcases its latest collections and engages with its followers. This has helped the brand gain popularity among younger audiences who are active on social media.
2. Influencer Collaborations
Oh Polly has collaborated with several popular influencers and celebrities, including Kylie Jenner, Sofia Richie, and Jordyn Woods. These collaborations have helped the brand reach a wider audience and gain credibility among fashion-conscious consumers.
3. Affordable Pricing
Oh Polly offers trendy clothing at affordable prices, making it accessible to a wider range of consumers. This has helped the brand gain popularity among budget-conscious shoppers who still want to stay on-trend.
4. Body-Positive Messaging
Oh Polly has been praised for its body-positive messaging and inclusive sizing options. The brand offers a range of sizes, including plus sizes, and features models of different body types on its website and social media channels. This has helped the brand appeal to a wider range of consumers and promote a more positive body image.
5. Fast Fashion Model
Oh Polly operates on a fast fashion model, which means it can quickly produce and release new collections in response to the latest trends. This has helped the brand stay relevant and appeal to consumers who want to stay on-trend without breaking the bank.