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live demand report in US

Pair Eyewear

Clothing & Fashion   Company     


PAIR Eyewear is a customizable eyewear brand that allows customers to change the look of their glasses with interchangeable magnetic top frames. This innovative approach to eyewear provides a unique blend of fashion and functionality.

  

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(Monitor this trend over time)

6.6K
searches/mo

 12 Months
Trend: growing
MOM change: 0.11%
 5 Years
Trend: growing
MOM change: 2.47%

Top reasons why this topic is getting popular

1. Customization

PAIR Eyewear offers a wide range of interchangeable top frames that can be easily swapped out, allowing users to customize their glasses to match their outfit, mood, or occasion. This level of personalization is a significant draw for fashion-conscious consumers.

2. Affordability

Compared to traditional designer eyewear, PAIR Eyewear provides a more affordable option without compromising on style or quality. The base frames are reasonably priced, and the interchangeable tops are cost-effective, making it accessible to a broader audience.

3. Convenience

The magnetic top frames are easy to attach and remove, offering a convenient way for users to change their look without needing multiple pairs of glasses. This feature is particularly appealing for those who like to switch up their style frequently.

4. Quality and Durability

PAIR Eyewear uses high-quality materials for both the base frames and the interchangeable tops, ensuring that the glasses are durable and long-lasting. This focus on quality helps build trust and satisfaction among customers.

5. Inclusivity

PAIR Eyewear offers a variety of styles and sizes to cater to different face shapes and preferences, including options for both adults and children. This inclusivity helps the brand appeal to a wide demographic.

6. Sustainability

By allowing users to change the look of their glasses without buying new pairs, PAIR Eyewear promotes a more sustainable approach to fashion. This eco-friendly aspect resonates with environmentally conscious consumers.

7. Innovative Marketing

PAIR Eyewear has effectively utilized social media and influencer partnerships to reach a broader audience. Their innovative marketing strategies have helped create buzz and drive popularity for the brand.

Who's talking about this trend?

1. Sarah Tripp (@sassyredlipstick)

Fashion and lifestyle influencer who collaborates with PAIR Eyewear, sharing her trendy eyewear looks with her audience.

2. Lyndi Kennedy (@lyndi_kennedy)

Mom and family lifestyle influencer, often showcasing her family's experience with PAIR Eyewear frames.

3. Candace Molatore (@hey.candace)

Body positivity and lifestyle influencer who features PAIR Eyewear in her chic and inclusive content.

4. Natia Bick (@natia)

Fashion influencer known for her stylish outfits, frequently incorporating PAIR Eyewear into her looks.

5. Jessica Jones (@jessicamjones8)

Lifestyle and home decor influencer who shares her love for PAIR Eyewear's customizable glasses with her followers.