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live demand report in US

Period Underwear

Clothing & Fashion   Product   Sustained growth  Medium opportunity   


Period underwear is a type of underwear designed to absorb menstrual blood and prevent leaks. It is made with special fabrics and technology that can hold up to several tampons' worth of blood.

  

Track this trend
(Monitor this trend over time)

49.5K
searches/mo

 12 Months
Average: 54.58%
Trend: declining
MOM change: -0.85%
 5 Years
Average: 24.87%
Trend: growing
MOM change: 3.32%

Top reasons why this topic is getting popular

1. Eco-Friendly

Period underwear is a more sustainable option than traditional disposable menstrual products, as it can be washed and reused for up to several years. This reduces the amount of waste generated by disposable pads and tampons.

2. Comfortable

Many people find period underwear to be more comfortable than traditional menstrual products, as it is made with soft, breathable fabrics that do not cause irritation or discomfort.

3. Convenient

Period underwear eliminates the need to constantly change and dispose of pads and tampons throughout the day. It can be worn for up to several hours without needing to be changed, making it a convenient option for people with busy lifestyles.

4. Affordable

While the upfront cost of period underwear may be higher than traditional menstrual products, it can save money in the long run as it can be reused for several years. This makes it a more affordable option for people who menstruate.

5. Inclusive

Period underwear is available in a range of sizes and styles, making it an inclusive option for people of all body types and gender identities who menstruate. It also eliminates the need for gendered packaging and marketing of menstrual products.

Who's talking about this trend?

1. Thinx (@shethinx)

Brand that specializes in period underwear and advocates for period positivity.

2. Knix (@knixwear)

Lingerie brand that offers period-proof underwear and promotes body positivity.

3. Modibodi (@modibodi)

Eco-friendly brand that offers period and leak-proof underwear for different absorbency levels.

4. Ruby Love (@shoprubylove)

Brand that offers period swimwear and period sleepwear in addition to period underwear.

5. Anigan (@aniganusa)

Brand that provides leak-proof underwear and menstrual cups for sustainable menstrual care.